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MCM Celebrates Vogue Fashion's Night Out in Seoul

11-09-2012

 

Last week Vogue launched its annual internationally-renowned star-studded commemoration of fashion, style, and everything ‘en vogue’!  Our Berlin, Duesseldorf & London Flagships weren't the only boutiques to join last week’s late-night shopping extravaganza - on 6 September, our Seoul Flagship Boutique joined the jet-set in force, celebrating all things fashion.

 

 For this exclusive annual event, we 'painted the town' Cognac and celebrated our passion-for-fashion with Korea’s stylish Seoullites and shop-a-holics alike.  This year, Vogue’s worldwide retail festival was themed “a global celebration of fashion”, and was participated by editors, stars, models, fashionistas, and designers, out-and-about as they flooded stores in all over town

 

 

 

This year, our hallmark theme was all about leopard, commemorating our AW12 collection entitled "Munich Wildlife".  The decor celebrated a trilogy of features, all paying tribute to MCM's multifarious lifestyles:

 

 

In particular highlight was our Munich Sound  theme, which was designed as an auditory commemoration of MCM’s unique dynamism in style through various genres of musicWith a complete acoustic drum set decked out in our fabulously wild Leopard Visetos pattern, a vinyl record display (reminiscent of the brand’s glorious heydays) and a LIVE DJ to boot, our FNO celebration was a toast-of-the-town smash hit! 

 


 

Vogue’s worldwide bash was participated by a record-breaking 19 countries -  with special limited-edition products, celebrity appearances, and unforgettable performances, FNO 2012 was even bigger and better than before!  

 

For more fashion-fun, we also gave our lovely aficionados the chance to VOTE on the AW12 IT-bag of the evening; can you guess which one of our fabulous collections won?

 

 

The result?  You guessed it- Seoul's VFNO IT-bag of the evening is none-other  than our

Nuovo L Collection!

 

We also made sure that our fashion-fiesta was stocked up with gourmet-nibbles, treats & champagne, for a bit of hob-nob, natter & fun.  Our cookies even boasted our tough-lux Leopark Visetos print!

  

 

 

 

Our FNO event was packed to-the-max, long queue in-tow!

 

 

 

That's not all: no fashion party's complete without a bevy of celebrity guests - curious to find out who popped in for a visit? If you're a k-pop fan or are a Hallyu-surfer, you're in luck- check out our Facebook page to see who visited our annual fashion extravaganza! 

 

Last-but-(certainly)-not-least, we hosted a lucky draw to win a special MCM handbag from our latest collection, and a lucky key game to win a handmade leather wallet (fans who selected the correct key were able to open the glass box)

 

Last year, Vogue’s worldwide bash featured events in eighteen countries and more than 4,500 events. Champagne & shopping; what could be better? Raise your glasses & toast to this year’s international style spree!

 

Tags
vogue , fashion's , night , out , FNO
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