MCM Celebrates Vogue Fashion's Night Out in Seoul

Last week Vogue launched its annual internationally-renowned star-studded commemoration of fashion, style, and everything ‘en vogue’!  Our Berlin, Duesseldorf & London Flagships weren't the only boutiques to join last week’s late-night shopping extravaganza - on 6 September, our Seoul Flagship Boutique joined the jet-set in force, celebrating all things fashion.

 For this exclusive annual event, we 'painted the town' Cognac and celebrated our passion-for-fashion with Korea’s stylish Seoullites and shop-a-holics alike.  This year, Vogue’s worldwide retail festival was themed “a global celebration of fashion”, and was participated by editors, stars, models, fashionistas, and designers, out-and-about as they flooded stores in all over town

This year, our hallmark theme was all about leopard, commemorating our AW12 collection entitled "Munich Wildlife".  The decor celebrated a trilogy of features, all paying tribute to MCM's multifarious lifestyles:

In particular highlight was our Munich Sound  theme, which was designed as an auditory commemoration of MCM’s unique dynamism in style through various genres of music.  With a complete acoustic drum set decked out in our fabulously wild Leopard Visetos pattern, a vinyl record display (reminiscent of the brand’s glorious heydays) and a LIVE DJ to boot, our FNO celebration was a toast-of-the-town smash hit! 

Vogue’s worldwide bash was participated by a record-breaking 19 countries -  with special limited-edition products, celebrity appearances, and unforgettable performances, FNO 2012 was even bigger and better than before!  

For more fashion-fun, we also gave our lovely aficionados the chance to VOTE on the AW12 IT-bag of the evening; can you guess which one of our fabulous collections won?

The result?  You guessed it- Seoul's VFNO IT-bag of the evening is none-other  than our

Nuovo L Collection!

We also made sure that our fashion-fiesta was stocked up with gourmet-nibbles, treats & champagne, for a bit of hob-nob, natter & fun.  Our cookies even boasted our tough-lux Leopark Visetos print!