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MCM Celebrates VOGUE Fashion Night Out in Shanghai

14-09-2012

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This year, we celebrated VOGUE Fashion's Night Out throughout our boutiques all around the world in style, but today I would like to tell you what happened during the celebrations in our Chinese Flagships. We hosted events in Hong Kong Plaza, our Three On The Bund Boutique and our Grand Gateway Boutique.


Each store had a different highlight (Wildlife Nail Salon in our Hong Kong Paza, a Boston M Photo Exhibition in Three on The Bund, and DM and Postcard gifts at the Grand Gateway) but the main highlight of the event throughout all stores was the introduction of our lovely LOVELY brand new Boston M collection. I am besotted with it!


We had lollipops and candy for all our visitors, drinks and nibbles and you know a lot of fashion chatter filled every single store!


What a happy happy night!


HONG KONG PLAZA

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Our HKP Store before the onslaught of customers came to visit

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Wildlife inspired manicures, in keeping with our new AW12 campaign


THREE ON THE BUND BOUTIQUE

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Our Three On the Bund boutique had a photography exhibition around the Boston M, featuring the work from 3 photographers hailing from London, NYC and Hong Kong


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The entire AW12 collection was on display in the TOTB Boutique, including our wonderful Boston M range


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The highlight of the evening was when we received an impromptu visit from handsome foursome Super VC came by. They are super famous and as you can see also super cute and super stylish. Triple threat!!! The members of the Beijing based Brit-Pop band tried on quite a few items in the store and gave us big thumbs up!




GRAND GATEWAY

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Handmade candy was served at our Grand Gateway store, and hosts were handing out iPhone stickers and postcards as gifts to customers.


Finally, to make sure those of you who were having a Fashion Night In could still join in the fun, we shared everything on our official Weibo channel:


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Traduction - Voici le resume de nos activites dans nos boutiques de Shanghai pour celebrer la Fashion night out de VOGUE. 

Love from Mademoiselle Robot

Tags
Shaghai , Bund , MCM , VOGUE , Fashion
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