• Brand Story
  • Lookbook
  • Collection
  • MCM World


Video Feature
Become a fan
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
Pop-Up Roundup Part II - Hefei & Shenyang Xing Long
From pop-up to prestige, MCM debuted a ‘tour de magasin’ inaugurating a series of mini-storefronts designed to cur..
What’s inside Your AW14 Mia Bag, Sarah-Jane?
The rumours are true: if you want to get to know someone, look inside their bag! It's not all about the exterior ..
Changsha Premiere at the Friendship Department Store
From gilded archways to muted interiors, MCM celebrated a first time debut in Changsha at the historical Friendshi..
Special Stark Backpack Meets Spikezilla in the Phoenix Magazine
Trick-or-trend: this Halloween, MCM’s edgiest hero joins forces with Spikezilla in style-royale of epic proportion..
Pop-Up Roundup Part I - Amsterdam & Tianjing
From pop-up to prestige, MCM debuted a ‘tour du magasin’ inaugurating a series of mini-storefronts designed to cur..
MCM Launches First Flagship in Macau at the Four Seasons
From Munich to Macau, MCM proudly debuted in Asia’s answer to Vegas en-vogue, the Cotai Strip. Located in the gla..
MCM Launches Ginza HAUS II in Tokyo
From classic to contemporary, MCM makes a second act debut in Ginza, launching an avant-garde counterpart to the e..
Munich Opening Social Stylights
We threw an Oktoberfest themed party for the opening of our new Munich Flagship boutique where we invited Munich’s..
Kris Wu & Shawn Dou Duke It Out, MCM Style!
Put up your dukes: this season, MCM debuted the next generation of backpack shapes celebrating mobility, heritage ..
MCM Opens in Chengu LOTTE
It’s official: MCM debuted in the world’s largest “New Century Global Centre” in Chengdu. Celebrated as China’s la..
AW14 Collection Launch In London
Last night, we invited our VIP London customers to an evening of fun, fashion and friandises at our Sloane Street ..
MCM Debuts in Sanya Haitang Bay
From decadent to demure, MCM launched a first-time travel retail boutique within the world’s largest duty free lux..
AW14 Collection Launch Party in Singapore
Raise your glasses: MCM recently hosted a VIP launch toasting to our AW14 collection debut in Singapore. Celebrat..
How to Wear the Cognac Visetos Backpack featuring Waka Flocka Flame
Spotted; American rapper Waka Flocka Flame sporting MCM's iconic Cognac Visetos Backpack in his latest music video..
Digital Soldier Show Window Roundup
This season, MCM fuses the organic with the digital unveiling a glitch-to-glamour aesthetic. In a high-octane vir..
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
Editorial Stylights of August
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
First Flagship Grand Opening in Shandong
Raise your glasses: In celebration of the grand opening of our first Flagship in the Shandong province, we toaste..
MCM Tagged On Instagram IV
Here at MCM we surf the net watching the social media pulse, what's buzzing and of course, trending. We don't jus..



Meet our SS 2013 Ambassador, Robertas Aukstuolis!


As a woman, you don't need much in your life- just the one and everyday companion, your MCM bag! Sounds pretty easy, hmm? Of course, it's not. So we are more than happy to announce that we found our lovely model for our upcoming Spring/Summer campaign 2013, the perfect character for MCM's "Very MCM in Monaco" aesthetic. 


Mister Robertus Aukstuolis has been a model for more than 9 years and has that special certain something: surfer's attitude and a modern meets classic twist - just perfect for the light colours in our scenery and the most beautiful guy next to our beautiful Ambassadress, Hana Jirickova


The strong personality behind our gorgeous AmbassadressWe thought, it might be interesting for you to ask Robertus some questions about his favourite spots in the world, some things he enjoys more than everything and, of course, what he thinks about our luxury brand MCM!


MCM: Let's start with a little introduction for our MCM lovers! Who are you?

Robertus Aukstuolis: Hi, my name is Robertus and I live in London at the moment, but actually I am from Lithuania. It is really nice to be here and I’m loving the sun, because in London we don’t get that. It’s really amazing.

MCM: Our upcoming campaign is all about the topic "sails the sea". Where would you love to sail to? And what makes you feel comfortable?

Robertus Aukstuolis: Probably it would be something like Bali. I like sitting on the beach, just relaxing, surfing and just having a bit of a chilled time. Also maybe a little bit of yoga and meditation. But then, once you do that you just want to be back in the city. Like now, sitting on a boat for a while. I really like the extreme and luxury, but also the hippie time.

MCM: You need to take some breaks sometimes?

Robertus Aukstuolis: Yes, I think you have to. You see, I live in London, a very big city. There are a lot of people and everyone is rushing all the time, so it is good to be on a beach with no people. And then, once you are there you are ready to get back in a city and be busy again.


MCM: We are here in Monaco for MCM's Spring/Summer campaign. Do you like this place?

Robertus Aukstuolis: Yes, I think it is really cool and it’s a good vibe here. I like the surroundings like the mountains and the sea. The only thing I would probably miss is the beach. But I guess it would take only seven minutes in a helicopter so it’s not too far (laughs). Everything is possible here.

MCM: MCM are a German brand with strong roots and an obsession for heritage. What do you think is the secret of MCM?

Robertus Aukstuolis: Yes, I think it is like quality. For example, when you see a German everyone thinks of the quality. It looks really good. Like I said, my mum has a little wallet since 1987 and it still looks good, so it says a lot about the quality. I also think that everything comes back. Like for example the retro thing; lots of brands just come and go. Some other things just stay forever and get cooler and cooler.

MCM: Which might be the perfect place for you and your MCM companion?

Robertus Aukstuolis: I think you have to go to the places like Monaco with a lot of luxury. Then you feel right.

MCM: Are there any parallels between our brand and your person?

Robertus Aukstuolis: That’s the amazing thing - once you put on a nice suit or jacket it makes you feel another person. You start walking differently and sitting differently and you stand straighter. It is nice and that is why I like it. You could say it is a bit like acting. I really love it. Otherwise, being the same person during your whole life is a bit boring I think.


MCM: You've been working as a model for a pretty long time, right?

Robertus Aukstuolis: About nine years.

MCM: Is it still your passion?

Robertus Aukstuolis:Yes, of course. It’s amazing. You know, sometimes models complain. For example in the early mornings or late at night. I can sleep when I am 85, but now I wake up at 6 in the morning and I see this amazing sunrise. The feeling is just amazing. Even this morning it was quite early, but then you hear the sea, you feel the atmosphere and see people waking up in their boats and having breakfast. I love it. Those are great memories.

MCM: Are there any recommendations you like to give our readers?

Robertus Aukstuolis: So, if you want to be cool just buy MCM.

Thank you so much, Robertus Aukstuolis!

- Sarah Jane

Robertus , Aukstuolis , Ambassador , SS 2013 , Campaign