MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
December Editorial Stylights
 
SS15 Press Day Highlights Part II
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement desi..
Grand Opening Event at MCM Lab
For the Grand Opening event of our MCM Lab, we threw a fashion-fete inviting 3,000 visitors including superstar ba..
MCM Debuts Exclusive Collaboration with EXO at Space
 
MCM Celebrates Printemps Opening with 'Move'
In celebration of our latest opening at Printemps Haussman, MCM debuted a 'Tour du Fashion', inaugurating a cycle-..
SS15 Press Highlights Part I
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement de..
MCM Receives Two Awards at the Asian Couture Federation Awards Gala
In celebration of MCM's distinguished designs, unique aesthetics and avant-garde culture, MCM was awarded a duette..
Discover Our New Berlin Mitte Store
Introducing Mitte; located at the heart of Berlin's historic core, MCM’s latest Flagship is designed as the contem..
MCM Lab Grand Opening - Our New Shoppertainment Space in Seoul
After the success of our concept stores in Seoul, MCM are pleased to launch the latest "Shoppertainment" Flagship ..
MCM Pavilion Kuala Lumpur Flagship Store Grand Opening Event
In celebration of MCM’S first Flagship boutique in Malaysia, MCM hosted a Grand Opening fashion-fete at the presti..
Holiday Collection Debut
Dreaming of an MCM Christmas? This holiday season, diamonds are a bag’s best friend introducing a bevy of jewel-en..
MCM Debuts at the Galeries Lafayette: Homme
We've opened our first worldwide MCM Man shop on the ground floor of the Galeries Lafayette Homme on the Boulevard..
MCM Opens in Paris Printemps Haussman
Exciting things are happening Mademoiselle Robot's hometown of Paris... We are happy to announce the opening of ou..
Beijing Fashion Show Editorial Roundup
Today, we would like to share with you some of the editorial highlights surrounding our SS15 show. We were over th..
MCM Opens in Zhengzhou Mix C
Discover our brand new store in the spectacularly vast and luxurious MixC shopping centre in Zhengzhou, China.
SS15 Fashion Show Pre-Event Editorials
 
MCM Spring/Summer 2015 showroom highlights by Josie Loves
During her stay in New York City, our German blog ambassador visited the MCM US showroom. Discover her photos here..
Munich2Beijing Rabbit Project Tour: About the The Phoenix International Media Centre
Two weeks ago, MCM got it ‘Game On’ for the official SS15 ‘Diamondland’ fashion show premiere. Presented through a..
SS15 Beijing Fashion Show Celebrity Stylights & Afterparty featuring V V Brown
It’s official: from black-tie highlights to handbags and heels, MCM ignited the international stage introducing th..
MCM Opens in Xi’an Plaza Printemps
From creamy, pastel hues to muted earth tones, MCM launches its premiere in Xian at the Plaza Printemps. Located..

Prev

Next

Pink MCM Bags for Fund Raising

16-01-2013

first

Throughout November and December, a portion of the proceeds from the sales of selected items in Hong Kong's Central MCM store were donated to Breast Cancer charity "The Registry". Our friends over at MyLifestyleNews (who wrote a lovely feature on the four wheels trolley case) were at the start studded launch event and reported on their blog. You can read the full post here.


screengrab


The aim of the event - in association with Hong Kong Hereditary Breast Cancer Family Registry  aka THE REGISTRY  - was of course to carry on the spirit of Awareness month and raise awareness of hereditary cancer (breast and ovarian) as well as support families in need.


bags


bags2


bags3


A host of local celebrities were present and treated themselves to pink MCM bags, all for a good cause. Our CVO gave a little speech which included this message of hope:


"I believe all women should be free from this disease. We are here to aid in the empowerment of resources for optimism and confidence for a better tomorrow for women around the world".


bags4


ladies


The chairman of The Registry, Dr Ava Kwong presented some facts and latest findings about the illness and tried to convey the message that illness and cancer should be looked at in a more positive way. 


bags5


ladies2


ladies3


Traduction - En novembre et decembre nous avons organise une operation dans notre boutique de Central HK afin de soutenir la lutte contre le cancer du sein par le biais de l'association The Registry.


Love from Mademoiselle Robot

Tags
registry , HK , cancer , breAST , MCM
Comment
+0