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Discover The AW13 Phenomenon Collection

09-09-2013

mainphenom


The Phenomenon collection is one of our oldest and most successful collaborations, designed by Japanese hip-hop artist & Creative Director Takeshi Osumi aka BIG-O. Each season, of course the inspiration and theme varies and AW13 is no exception. 


The latest incarnation of our beloved Phenomenon collection shows a witty East-meets-West interpretation of our German heritage craftsmanship mixed with Phenomenon's usual Japanese visual edge. This mix of cultures isn't the only contrast in the line - there is also an interesting dichotomy between the vintage feel of houndstooth fabric/print and the ultra-modern studding and other embellishments. Houndstooth used to be a symbol of prestige during the golden age of travel and I am sure many of our contemporary style nomads will be happy to take it up once more during their travels. 


inspo


The collection is made by hand from wool and nylon reflector print in a maximalist style, with a generous dash of hardware... This season includes exclusive styles: a document case, a north-south shopper, a backpack and two jackets. All of them are unique designs inspired by boundlessness, freedom of movement & the spirit of adventure.

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For the first time this season, we are pleased to introduce the backpack in a medium size, with a natural, yet luxurious shape, featuring a wool facade bordered by iridescent leather and nickel studs.



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Our North-South shopper is a unisex bag, with a sophisticated and sober design, made for those who want to shine without ostentation. 


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The document holder was redesigned with practicality in mind, which means an emphasis on lightness and a size that allows you to carry technological gadgets by day and party essentials by night. The focus here is on the technical houndstooth fabric and minimal hardware.


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To finish off the collection with panache, have a look at our two jackets - different takes on the very popular bomber jacket. A simple, subtle one and a bolder version with leather embellished sleeves. 


Of course, the press has picked up on our new collection, both on and offline and so we are happy to share with you a few of the latest articles about our Phenomenon collection:


press

Top to bottom, left to right: The Beijing News, Udontgetit.com, Details, My Hell Of A Life, StupidDope, HypeBeast


Traduction - Decouvrez notre collection Phenomenon pour l'automne hiver 2013.


Love from Mademoiselle Robot



Tags
Phenomenon , backpack , MCM , Aw13 , Cool
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