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SoHo Store Opening in New York
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Stylevolution of the White Visetos



You know I LOVE nothing more than a little party in the archives... Well this week, since we are on the topic of the White Visetos, I thought I'd do a little digging - as usual - to show you more about this line. This is actually one of our oldest lines, and it was launched only two years after the brand was first created, in 1978. Crazy isn't it?


The White Visetos started off as a Summer collection, including all the Summer essentials, such as luggage (of course), beach bags, but also tennis bags, golf bags and more outdoorsy types... Imagine how chic you'd look, all white clad and tennis court bound, proudly carrying your best rackets in an MCM tennis bag!

Let's have a closer look at the range...


The classic Boston shape is a model we still carry now. On the left you can see it in its first incarnation and on the right its most recent look, as sold on


A selection of document holders and clutches from the original collection. Here you can see the different shapes of the iconic MCM brass plate. Quite clearly the grandparents of our current iPad cases!


This is my favourite part: the lifestyle accessories and gifts. These have been discontinued, and so they are highly collectable! If you have some in your home, look after them as you own a piece of MCM History! My favourite is the mail tray and opener, So chic!


One more design that's been around for decades is our Hobo bag. Again on the left is the archive image and on the right the current version, available on Wardow.


A glamourous travel range includes briefcases and trunks in various sizes. I can see myself hopping in a convertible to the Hamptons with a boot full of these beauties!


Mini-bags were already all the rage when the range launched. We now offer a few miniature versions or our best selling ranges, such as the Tracey (on the right).


From an all-white shopper to a black and white one, with a similar line. Why change a winning formula?


Small leather goods in white brighten up anything, some of these are still available in a slightly different incarnation, and also in other colours!





Traduction - Un petit historique de la ligne White Visetos

Love from Mademoiselle Robot

White , Visetos , MCM , Archive , history