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MCM Opens in Paris Printemps Haussman
Exciting things are happening Mademoiselle Robot's hometown of Paris... We are happy to announce the opening of ou..
Beijing Fashion Show Editorial Roundup
Today, we would like to share with you some of the editorial highlights surrounding our SS15 show. We were over th..
MCM Opens in Zhengzhou Mix C
Discover our brand new store in the spectacularly vast and luxurious MixC shopping centre in Zhengzhou, China.
SS15 Fashion Show Pre-Event Editorials
MCM Spring/Summer 2015 showroom highlights by Josie Loves
During her stay in New York City, our German blog ambassador visited the MCM US showroom. Discover her photos here..
Munich2Beijing Rabbit Project Tour: About the The Phoenix International Media Centre
Two weeks ago, MCM got it ‘Game On’ for the official SS15 ‘Diamondland’ fashion show premiere. Presented through a..
SS15 Beijing Fashion Show Celebrity Stylights & Afterparty featuring V V Brown
It’s official: from black-tie highlights to handbags and heels, MCM ignited the international stage introducing th..
MCM Opens in Xi’an Plaza Printemps
From creamy, pastel hues to muted earth tones, MCM launches its premiere in Xian at the Plaza Printemps. Located..
MCM Celebrates Vogue Fashion's Night Out in Space
From intergalactic-‘glam to stellar-style, MCM celebrated Vogue Fashion’s Night Out with a fashion-fete at our Spa..
Taipei Pop up Premiere at the Breeze Centre Songgao
Calling all Digital Soldiers: in celebration of our pop-up store tour, MCM premiered at the Breeze Centre Songgao...
Michael Michalsky Salutes Officiel Hommes 6th Anniversary with MCM
This month, L'Officiel Hommes celebrated their 6th anniversary. To celebrate, MCM's Creative Director, the talente..
MCM Debuts the X-Mini
3 styles, 1 bag: from over-the-shoulder ‘glam to cross-body couture, MCM proudly unveils the next generation of bo..
Pop-Up Roundup Part II - Hefei & Shenyang Xing Long
From pop-up to prestige, MCM debuted a ‘tour de magasin’ inaugurating a series of mini-storefronts designed to cur..
What’s inside Your AW14 Mia Bag, Sarah-Jane?
The rumours are true: if you want to get to know someone, look inside their bag! It's not all about the exterior ..
Changsha Premiere at the Friendship Department Store
From gilded archways to muted interiors, MCM celebrated a first time debut in Changsha at the historical Friendshi..
Special Stark Backpack Meets Spikezilla in the Phoenix Magazine
Trick-or-trend: this Halloween, MCM’s edgiest hero joins forces with Spikezilla in style-royale of epic proportion..
Pop-Up Roundup Part I - Amsterdam & Tianjing
From pop-up to prestige, MCM debuted a ‘tour du magasin’ inaugurating a series of mini-storefronts designed to cur..
MCM Launches First Flagship in Macau at the Four Seasons
From Munich to Macau, MCM proudly debuted in Asia’s answer to Vegas en-vogue, the Cotai Strip. Located in the gla..
MCM Launches Ginza HAUS II in Tokyo
From classic to contemporary, MCM makes a second act debut in Ginza, launching an avant-garde counterpart to the e..
Munich Opening Social Stylights
We threw an Oktoberfest themed party for the opening of our new Munich Flagship boutique where we invited Munich’s..



Stylevolution of the White Visetos



You know I LOVE nothing more than a little party in the archives... Well this week, since we are on the topic of the White Visetos, I thought I'd do a little digging - as usual - to show you more about this line. This is actually one of our oldest lines, and it was launched only two years after the brand was first created, in 1978. Crazy isn't it?


The White Visetos started off as a Summer collection, including all the Summer essentials, such as luggage (of course), beach bags, but also tennis bags, golf bags and more outdoorsy types... Imagine how chic you'd look, all white clad and tennis court bound, proudly carrying your best rackets in an MCM tennis bag!

Let's have a closer look at the range...


The classic Boston shape is a model we still carry now. On the left you can see it in its first incarnation and on the right its most recent look, as sold on


A selection of document holders and clutches from the original collection. Here you can see the different shapes of the iconic MCM brass plate. Quite clearly the grandparents of our current iPad cases!


This is my favourite part: the lifestyle accessories and gifts. These have been discontinued, and so they are highly collectable! If you have some in your home, look after them as you own a piece of MCM History! My favourite is the mail tray and opener, So chic!


One more design that's been around for decades is our Hobo bag. Again on the left is the archive image and on the right the current version, available on Wardow.


A glamourous travel range includes briefcases and trunks in various sizes. I can see myself hopping in a convertible to the Hamptons with a boot full of these beauties!


Mini-bags were already all the rage when the range launched. We now offer a few miniature versions or our best selling ranges, such as the Tracey (on the right).


From an all-white shopper to a black and white one, with a similar line. Why change a winning formula?


Small leather goods in white brighten up anything, some of these are still available in a slightly different incarnation, and also in other colours!





Traduction - Un petit historique de la ligne White Visetos

Love from Mademoiselle Robot

White , Visetos , MCM , Archive , history