• Brand Story
  • Lookbook
  • Collection
  • MCM World


Video Feature
Become a fan
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
Celebrating Seven Stores in Beijing
We’re proud to announce our seventh store opening in Beijing, located in one of the Chinese city’s most historic n..
Back to Busan: MCM Reopens in LOTTE
It's official: After a refurbishment-revolution, we're back in Busan at the colossal retail institution, LOTTE mal..
Blogger Makeover in Chelsea, London - Milan Style
This year’s Blogger Makeover took place in Chelsea, London, home to our Flagship Boutique at 5, Sloane Street, jus..
MCM Debuts in Taipei at the Breeze Centre
It’s official: MCM debuted in Taipei’s luxurious Breeze Mall in style. Featuring ashened graphite facades & polis..
Munchen in Hong Kong: MCM Haus HK Anniversary Gala Dinner
Raise your glasses: last week we toasted to the 3rd anniversary of our colossal Entertainment Building Flagship in..
Rising Sun Launch: MCM Lands in Japan
In celebration of MCM's highly-anticipated Grand Opening in Tokyo, we painted the town 'Cognac' celebrating all th..
Spring Fever with Harods & Paradiso
Attention shoppers: the UK's premier locale for luxury, Harrods are offering an exclusive Paradiso POUCH with a va..
MCM x Li Xiao Ran Photoshoot in Modern Weekly China
China's most beloved soap opera star Li Xiao Ran features on the cover of Modern Weekly China in celebration of ou..
Spotted at the Independent Spirit Awards: Frauke Ludwig x MCM
German TV presenter Frauke Ludowig flaunts her glam-rock credentials at the Independent Spirit Awards 2014 in a go..
iAPM Grand Opening Highlights
The wait is over: from black tie highlights to handbags & heels, on 7 Friday we rolled out the red carpet to the f..
Sporty-Chic with Keana & Fashion Has It
From casual to couture, our latest SS14 Keana Collection makes bold style-statements that makes heads turn. Disco..
SS14 White Day Gift + Style Guide featuring Ji-Hye Han & Hae-Jin Park
Exciting times ahead: some of our SS14 products were recently featured in editorials in Cholsun Ilbo and The Star,..
Fashion Has It: Style Diary With MCM
Claire and Vasia from Fashion Has It take us on a European travel whirlwind from Greece to France and Switzerland...
Buzzing in Busan: MCM Opens in Shinsegae Centum City
We’ve just expanded our boutique inside the world’s largest department store. Take a look at our state-of-the-art ..
Berlin Flagship Cocktail Party with Kelis & Marcel Djeng
In celebration of our latest Spring / Summer ’14 collection, MCM hosted an exclusive cocktail reception at our Ber..
Keana: Inspiration & Style File
Today's new star is Keana... With its beautiful handcrafted shrunken lamb leather body and cowhide lining, the Kea..
MCM Opens in Jelmoli, Zurich's Historical Department Store
It’s official: after the success of our Swiss Flagship debut in 2013, we’re pleased to inaugurate our latest retai..
Valentine’s Day Gift Guide with Selfridges
Valentine Day is almost here, so Mademoiselle Robot compiled a little Valentine's Day Gift guide based on what she..
MCM Opens in Shanghai iAPM
Introducing MCM’s latest Flagship Boutique at the Shanghai iPAM mall ? MCM’s hottest landmark for ‘luxe is a retai..
MCM Opens in Taipei Breeze Centre
With Chinese New Year around the corner, we’re rearing to celebrate the Year of the Horse in style. To kick off t..



Coming Attractions: SS13 Blogger Makeover - Zurich Edition


When I arrived in Zurich, I was much more excited than usual: we were not only on the scene to toast MCM's latest flagship boutique debut, but to also inaugurate our first-ever Blogger Makeover at the heart of the European mainland featuring Switzerland's top power-blogging girls! 


Since 2012 we've been involved in MCM's tradition in giving back a little bit of the love our friends and followers share with us everyday, in spreading the word and thanking our lovely online-sheroes for supporting us to the max.  One thing's for sure: We're happy you're part of the MCM family! 

For the first time we teamed up with six Swiss top-bloggettes to spend a very special day in company of stylish people, tasty finger foods and good vibes. We met in a beautiful photo studio where each of the lovely ladies got her hair and make up done by professional stylists to be ready for not only the Grand Opening event, but the photo shoot featuring our most beloved and iconic MCM pieces!   

mcm_7 mcm_2 mcm1 mcm5

Let me introduce you the selections made by this year's 
supermodels for their exclusive MCM-Makeover:


And now... Introducing the Bloggers Stars!


Sandra's Closet:


Sandra from Sandra's Closet was our official hostess extraordinaire for the Zurich Blogger Makeover.  If you met her, you'll instantly see that she's got a true passion-for-fashion: Sandra studied fashion design and likewise worked as an editor for Marie Claire magazine, she's a stylist, and one of Switzerland's top-bloggers! A self-made fashionista, Sandra is "constantly editing and looking for the perfect pieces, picking out the most important accessories and clothing."

Vist Sandra's Closet to get insider tips, get a little fashion history and most important be up-to-date. (You might even find some finds before they appear in the fashion 'mags and hit the stores. On the other side you will also get an insight into Sandra's personal styling ideas with vintage and new pieces, and of course meet new designers. For Sandra's makeover experience, she selected the lovely & beautiful SS13 Little Veronika Visetos Medium Satchel


Booties on my Feet: 


Miss Gray from "booties on my feet" somehow is our personal Carrie. Wait... she's even better! This super woman from Zurich is a visual artist, a fashion lover and shoe addict. She knows how to wear it right and combines crazy clothes in the most elegant styles by relying on her personal taste and matching it with the latest trends.  Booties On My Feet is a blog you don't want to miss!  For her makeover, Miss Gray selected our Spring / Summer '13 Stark Backpack, Blue Edition.

Chic & Schlau:

mcm_chic&schlau (or clever & chic, as we would say) was founded in 2008 by the 22-year-old Zurich-based Mirjam Herms.  Chic and Schlau is a true lifestyle blog and online magazine (blog-zine, shall we say?) - that's why we invited this stylish power-blogging fashionista to this year's Makeover project: introducing contributor editor Marie-Joelle Eschmann! reports on trends, new collections, beauty, travel destinations and gossip. The personal perspective is never lost and honest opinions are their obligation! We love you, girls!  For her MCM Makeover photo session, Marie-Joelle selected our latest First Lady Medium Boston, Pink Edition.

Gine - Style & Stories: mcm_style_and_stories

Regine Maria Schoeller is the fabulous lady behind Gine - Style & Stories.  A graduate of ESMOD in Munich and Paris, Regine (or Gine) has undergone a variety of collaborations with local & international fashion brands - as you can see, Gine's a true fashion-insider and that's exactly what she flaunts through her amazing outfits!  Gine is not only part of the international press and blogging fash-pack, but but also a working mum. We're in love with her - BIG TIME! 


Meet the beautiful lady behind Fashion Fraction: Michele K., a fashion blogger based in beautiful little Switzerland. Some years ago she started with her blog which today has reached new levels, becoming one of the nation's top blogs!  High class photographs document her outstanding sense for elegant style combinations - during our shooting we fell in love with this natural beauty and are still wondering whether her second job description probably should be "top-model"? You go , girl!  For Michele's MCM Makeover, she selected our svelte and sophisticated Small Tracey Tote 

Make sure to check out our upcoming post with more behind-the-scenes footage as well as the complete result of our shooting featuring these four amazing blogger ladies and their colleagues from and, too!

Love and many hugs, 
Nike Jane 

Blogger , Zurich , Makeover , Styling , Shooting