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MCM's Nuovo L in the City - Vienna!



This week it's all about our MCM Nuovo L Collection!

While we already immersed into her everyday-life, we had to ask ourselves - from which cosmopolitan destination would this sophisticated head-turner be from? 

Here's what's on our minds: 'guten tag' Vienna!

But why?

Because Vienna, the capital of Austria, is one of the most beautiful metropolises you can imagine, it's classy, elegant and at the same time traditional without being old-fashioned

Just imagine taking a little walk through the small and lovely streets of this characteristic town, passing by some nice cafe and enjoying Austria's well-known cake, the typical "Sacher Torte" full of home made chocolate:


Can you spot the Nuovo L?

Vienna is said to be "The City of Dreams" because it was home to the world's first psycho-analyst - Sigmund Freud. The city's roots lie in early Celtic and Roman settlements that transformed into a Medieval and Baroque city, the capital of the Austro-Hungarian Empire. It is well known for playing an essential role as a leading European Music Centre, from the great age of Viennese Classicism through the early part of the 20th century. The Historic centre of Vienna is rich in architectural ensembles, including Baroque castles and gardens, as well as the late-19th-century Ringstrasse lined with grand buildings, monuments and parks.

Austrian Lifestyle with Nuovo L:


Spot the Nuovo L!

After a day of hard work, the Nuovo L Lady loves to relax and steep within beautiful interiors, however (weather permitting) she's in love with nature and enjoys the outdoors. That's why sometimes she spends her weekends or nights on the rooftop of Vienna's 25 hours Design Hotel. Not only for the view, but also for its concept:

"As symbol for the spectacle, the 25hours Hotel at MuseumsQuartier has taken from the traditions of the circus institution. It is a place of surreal, surprising and sexy allure, where the fantastic and exotic delight.  If you're always on the move, the luxurious transitory  character is ever present, moving with you organically with real artisanship and art.  Improvisation, seeming juxtapositions and eclecticism are felt in the 25hours Hotel Vienna.  Sawdust meets heavy velvet curtains, raw concrete meets fluffy carpet."

Austrian City Life with Nuovo L:


Nuovo L strikes a pose in Austria's illustrious capital

In this cosmopolitan locale, characteristic old buildings whisper stories from a distant epoch and stand for heritage and a love for detail.  Therein lays a romantic vein inside our minimalistic hand bag and we totally think this builds the perfect and necessary contrast to our minimalistic Nuovo L Collection, which means: The typical, cultivated and open-minded Nuovo L Lady must feel like in paradise while breathing in the fresh air of Vienna!

Austrian Arts with Nuovo L


Vienna has over 100 museums with major collections of a global calibre with bizarre little oddities.  Nuovo L's passion is to visit, look & marvel at them!  For example: 

The Hundertwasserhaus by Friedensreich Hundertwasser, designed to counter the clinical look of modern architecture, suits her fancy as it reinvents the traditional through iconoclastic aesthetics.

Nuovo L also likes to get lost within the MuseumsQuartier Wien, as it stands as one of the largest culture & art complexes in the world. The many courtyards, ­cafes, and shops throughout the complex bestow the look & feeling of an urban living room, and an oasis of calm in the middle of the city. 

Historic buildings and contemporary museums from the 18th and 19th centuries form a unique architectural ensemble and create a special ambience.  At the MuseumsQuartier Wien, the production and experience of art form an inseparable whole with recreation and relaxation.

Austrian Travel with Nuovo L:


As you may already know, Austria is a popular holiday destination for voyagers and the jet-set from all around the world. Healthy fresh air and wonderful landscapes can be found everywhere around the sea.  An added bonus?  Italy is just around the corner! 

Up-Close & Personal - The Nuovo L Collection:




Clean shapes, a bevy of decadent colours and an attitude of elegant sophistication to boot: Our Nuovo L Collection is a synonym for style and sophistication.  It's the perfect companion for luxury enthusiasts and MCM aficionados worldwide. 

A damsel-in-delight, Nuovo L is a successful haromony of functionality, minimalistic and trendy design -- you'll see: it's the best partner, assistant and companion for every business woman on-the-go: it's practicality and quality in a league of its own.


I hope you enjoyed our little trip to Vienna!

Love and many hugs, 

Nike Jane 

Vienna , Nuovo L , City