This year we turn our eyes on LONDON! The Union Jack: no flag pays better tribute to a legacy of honour, a heritage of ambition and a reference of tradition. In commemoration of the UK's 2012 festivities, MCM joins the jubilee unveiling its limited edition backpack series. Inspired by the Union Jack insignia, this hottest new collection not only pays tribute to the flag but also is determined to make a bold and unique statement. Hence the title "Back in the Game (B.I.G)" I think London might be one of the best cities for such an ambition!
MCM joins the jubille by launching an exclusive backpack project:
This project pays homage to both British culture and the prestige of this internationally-acclaimed world-heritage event. Our brand is renowned for its for premium luxury travel goods, and intends to commemorate iconic British travel at the heart of its illustrious capital: freedom and the unexpected, purveying a series of unapologetically tough-lux accessories within the milieu of dramatic and theatrical hues, tones & shades found in this limited edition series.
MCM chose the backpack shape for it's limited edition 'cause no other shape affords movement, convenience and nomadism better. It stands for dynamism and functionality at the same time - and the shape adequately commemorates flow, progress, practicality & style. As a matter of cause, we've been inspired by "The Union Flag", also known as the "Union Jack", the flag of the United Kingdom. No flag is better attributed better to a legacy of honour, a heritage of ambition and a reverence of tradition, therefore MCM is producing an exclusive collection of backpacks featuring this iconic emblem. This design is intended to harmonise its promise of empowerment with movement
The iconic backpacks come in three different sizes, and are available in five lively colors: bold red, bright neon orange, lime green, black and classical cognac. Bold, dramatic and colourful - and angular & geometric metal studs can be seen as the ultimate highlight! This collection boasts a playfully bold aesthetic, adding a cheeky-glam flair to any style arrangement.
Collectible, eccentrically chic & inimitable - In my eyes, the BIG backpack edition will be the ultimate summer must-have for every MCM, BIG and backpack lover!
Hurry up and get your hands on it! The backpack series is very limited!
Which one is your favorite, hmm?
Guess I would take the bright neon orange one - perfect for the summer!
Hugs and kisses, Sarah
Exclusively available in MCM flagship boutiques worldwide from July 2012.