MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
From the boardroom to the boardwalk, Spring i..
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
MCM Debuts in Taipei at the Breeze Centre
It’s official: MCM debuted in Taipei’s luxurious Breeze Mall in style. Featuring ashened graphite facades & polis..
Munchen in Hong Kong: MCM Haus HK Anniversary Gala Dinner
Raise your glasses: last week we toasted to the 3rd anniversary of our colossal Entertainment Building Flagship in..
Rising Sun Launch: MCM Lands in Japan
In celebration of MCM's highly-anticipated Grand Opening in Tokyo, we painted the town 'Cognac' celebrating all th..
Spring Fever with Harods & Paradiso
Attention shoppers: the UK's premier locale for luxury, Harrods are offering an exclusive Paradiso POUCH with a va..
MCM x Li Xiao Ran Photoshoot in Modern Weekly China
China's most beloved soap opera star Li Xiao Ran features on the cover of Modern Weekly China in celebration of ou..
Spotted at the Independent Spirit Awards: Frauke Ludwig x MCM
German TV presenter Frauke Ludowig flaunts her glam-rock credentials at the Independent Spirit Awards 2014 in a go..
iAPM Grand Opening Highlights
The wait is over: from black tie highlights to handbags & heels, on 7 Friday we rolled out the red carpet to the f..
Sporty-Chic with Keana & Fashion Has It
From casual to couture, our latest SS14 Keana Collection makes bold style-statements that makes heads turn. Disco..
SS14 White Day Gift + Style Guide featuring Ji-Hye Han & Hae-Jin Park
Exciting times ahead: some of our SS14 products were recently featured in editorials in Cholsun Ilbo and The Star,..
Fashion Has It: Style Diary With MCM
Claire and Vasia from Fashion Has It take us on a European travel whirlwind from Greece to France and Switzerland...
Buzzing in Busan: MCM Opens in Shinsegae Centum City
We’ve just expanded our boutique inside the world’s largest department store. Take a look at our state-of-the-art ..
Berlin Flagship Cocktail Party with Kelis & Marcel Djeng
In celebration of our latest Spring / Summer ’14 collection, MCM hosted an exclusive cocktail reception at our Ber..
Keana: Inspiration & Style File
Today's new star is Keana... With its beautiful handcrafted shrunken lamb leather body and cowhide lining, the Kea..
MCM Opens in Jelmoli, Zurich's Historical Department Store
It’s official: after the success of our Swiss Flagship debut in 2013, we’re pleased to inaugurate our latest retai..
Valentine’s Day Gift Guide with Selfridges
Valentine Day is almost here, so Mademoiselle Robot compiled a little Valentine's Day Gift guide based on what she..
MCM Opens in Shanghai iAPM
Introducing MCM’s latest Flagship Boutique at the Shanghai iPAM mall ? MCM’s hottest landmark for ‘luxe is a retai..
MCM Opens in Taipei Breeze Centre
With Chinese New Year around the corner, we’re rearing to celebrate the Year of the Horse in style. To kick off t..
MCM Opens in Printemps du Louvre, Paris
In its latest premiere in a series of retail exclusives, MCM takes Europe’s ‘City of Lights’ by style, debuting at..
MCM In Selfridges: The Grand Opening!
Our Blog Editor & UK Ambassador, Mademoiselle Robot takes you on a tour of our brand new pop-up shop in Selfridges..
MCM Debuts in Chendu IFS (International Finance Square)
We are more than proud to announce the opening of MCM's brand new boutique in Chendu, just inside of the incredibl..

Prev

Next

MCM is B.I.G - Back in the Game!

02-06-2012

This year we turn our eyes on LONDON!  The Union Jack: no flag pays better tribute to a legacy of honour, a heritage of ambition and a reference of tradition.  In commemoration of the UK's 2012 festivities, MCM joins the jubilee unveiling its limited edition backpack series.  Inspired by the Union Jack insignia, this hottest new collection not only pays tribute to the flag but also is determined to make a bold and unique statement.  Hence the title "Back in the Game (B.I.G)"  I think London might be one of the best cities for such an ambition!


MCM_Team_Olympia 

MCM joins the jubille by launching an exclusive backpack project:

THE B.I.G. BACKPACK COLLECTION: TEAM MCM's Back in the Game! mcm_team_backpacks_olympia 

This project pays homage to both British culture and the prestige of this internationally-acclaimed world-heritage event. Our brand is renowned for its for premium luxury travel goods, and intends to commemorate iconic British travel at the heart of its illustrious capital: freedom and the unexpected, purveying a series of unapologetically tough-lux accessories within the milieu of dramatic and theatrical hues, tones & shades found in this limited edition series.


mcm03 copy


MCM chose the backpack shape for it's limited edition 'cause no other shape affords movement, convenience and nomadism better. It stands for dynamism and functionality at the same time - and the shape adequately commemorates flow, progress, practicality & style. As a matter of cause, we've been inspired by "The Union Flag", also known as the "Union Jack", the flag of the United Kingdom. No flag is better attributed better to a legacy of honour, a heritage of ambition and a reverence of tradition, therefore MCM is producing an exclusive collection of backpacks featuring this iconic emblem. This design is intended to harmonise its promise of empowerment with movement


mcm02_yellow copy


The iconic backpacks come in three different sizes, and are available in five lively colors: bold red, bright neon orange, lime green, black and classical cognac. Bold, dramatic and colourful - and angular & geometric metal studs can be seen as the ultimate highlight! This collection boasts a playfully bold aesthetic, adding a cheeky-glam flair to any style arrangement.


mcm02_bule


Collectible, eccentrically chic & inimitable - In my eyes, the BIG backpack edition will be the ultimate summer must-have for every MCM, BIG and backpack lover! 

MCM_redjpg

Hurry up and get your hands on it! The backpack series is very limited! 

Which one is your favorite, hmm?
Guess I would take the bright neon orange one - perfect for the summer! 

Hugs and kisses, Sarah


Exclusively available in MCM flagship boutiques worldwide from July 2012.

Tags
Backpacks , Limited , , Union Jack , London
Comment
+0