MCM Joins EKOCYCLE by will.i.am & Coca-Cola

Carbon boots off: this season, MCM joins Coca-Cola & will.i.am making footprints for sustainability.  Entitled EKOCYCLE™, the exciting new collaboration is a ‘small step for style and a giant leap for luxury’.

Led by the internationally-acclaimed musical artist, producer, creative innovator & philanthropist will.i.am, the latest ‘rhapsody in green’ is a collaboration with Coca Cola endeavouring to inspire sustainability in young minds of global connoisseurs worldwide, debuting products created from recycled coke pet bottles envisioned to be inspirational, aspirational and accessible.

As a representative of the luxury fashion category, MCM is taking the part in the global initiative inspired by increasing social responsibility impressed on luxury brands today. Inherent to MCM’s pioneering spirit of innovation, the luxury fashion favourite aims to bridge the gap between fashion and environmental sustainability, aspiring to open the gateway for the ‘MCM green revolution’.

Watch the official video, here: