• Brand Story
  • Lookbook
  • Collection
  • MCM World


Video Feature
Become a fan
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
AW14 Collection Launch Party in Singapore
Raise your glasses: MCM recently hosted a VIP launch toasting to our AW14 collection debut in Singapore. Celebrat..
How to Wear the Cognac Visetos Backpack featuring Waka Flocka Flame
Spotted; American rapper Waka Flocka Flame sporting MCM's iconic Cognac Visetos Backpack in his latest music video..
Digital Soldier Show Window Roundup
This season, MCM fuses the organic with the digital unveiling a glitch-to-glamour aesthetic. In a high-octane vir..
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
Editorial Stylights of August
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
First Flagship Grand Opening in Shandong
Raise your glasses: In celebration of the grand opening of our first Flagship in the Shandong province, we toaste..
MCM Tagged On Instagram IV
Here at MCM we surf the net watching the social media pulse, what's buzzing and of course, trending. We don't jus..
AW14 Catalogue Before-and-After Making-of Featurette
Virtual meets reality this season, unveiling a glitch-to-glamour aesthetic where the organic fuses with the digita..
Top 3 MCM Customer Favourites on Neiman Marcus
The votes are in: e-luxury shopping destination Neiman Marcus asked their customers to pick their favourite bags o..
Fashion Has It Visits Japan with MCM - Part II
Follow Claire & Vasia on their adventures through Japan - travelling across the Land of the Rising Sun, they visit..
Flagship Store Opening in Munich
Calling all bag-o-holics, arm-candy hunters & backpack enthusiasts alike: it's official - MCM proudly announces th..
Editorial Stylights of July
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
Introducing the AW14 Jaguar Visetos
From the organic to the digital, the Jaguar Visetos takes a walk on the style-side interlacing pixelated jaguar pa.. Style Vote: Cognac Edition
Our latest fan is a stylist from Slovenia, mother of two and yoga bunny named Blanka. She caught our eye with her ..
MCM Launches Largest European Boutique at Harrods
It's official: MCM celebrates the opening of its largest European boutique at the internationally-acclaimed luxury..
MCM Autumn/Winter 2014 - Digital Soldier
Introducing MCM AW14 season campaign
MCM Debuts at the Malaysian Pavilion
It’s official: on 28 June, MCM debuted in Malaysia’s premier shopping destination, the Pavilion Kuala Lumpur. Whe..
First Look: MCM Makes Space for Exo in Seoul
It's official: on 26 June 2014, MCM took one stellar step for style & a quantum leap for ‘luxe, in an exclusive Gr..
Road to Brazil 2014: Mario Gotze Joins #TeamMCM
Our Road to Brazil continues: Introducing our sports-meets-style collaboration where football teams with fashion. ..



MCM x Young Designers Award 2012...



It's been a quite busy week for Nike and me right now: It's Mercedes-Benz Fashion Week Berlin at the moment and we are joggling our timetable not to miss any important events. But there was this one incredible evening we want to share with you guys right now 'cause it was quite thrilling for us: A special highlight as a kick-off to Mercedes Benz Fashion Week, was the presentation of the YOUNG DESIGNERS AWARD at F95 The Fashion Store that honors three talented young designers each season in the categories "womenswear", "menswear" and "accessories" by presenting the designers and their current collections! And guess who supported the outstanding young designers and was the official sponsor: Our lovely brand MCM. The labels "Blame“, "Lamperia“ and "Rita in Palma“ did it very well and received the award for their outstanding designs.


The special highlight for Nike and me: 

Finally we could see the exhibition backpacks edition we already introduced to you. It was absolutely amazing to take a closer look at them, discover all the astonishing details and the unbelievable creativity the designers played with.


26 Backpacks were presented and we were just speechless how wonderful they look. 

But let's get back to the PREMIUM Young Designers Award 2012: MCM's well-knwon creative director, Michael Michalsky, presented the winners with two backpacks that belong to the beloved Heritage Cognac Visetos Line to let their creativity feel free. MCMxF95_backpack

They got this unique chance to create something new and to re-design them in their own way - Another reason to celebrate'cause they will present their results during the upcoming PREMIUM Young Designers Award in June! What a great honor, don't you think? 

We are dying to know what they will construct! But don't be afraid - we will keep an eye on it and you won't miss anything! Mcm_1 

If you want to take a look at the outstanding exhibition backpacks that celebrate MCM's 35th anniversary, you will get the chance to visit the MCM Styling Lounge here in Berlin which is open till the Berlinale opening. Don't miss it and check them out. It's worth it - so hurry up! 

mcm_3 mcm_2


Enjoy your weekend! xx Sarah Jane

Award , Spronsor , MCM , PREMIUM , Berlin