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Recap: MCM X Loveless Launch Event

24-02-2012
Hi All,
it's time for some big news!

MCM just collaborated with the Japanese luxury clothing store and moreover one of the top fashion boutiques in the world: "Loveless" - you probably already heard of that space if you're based somewhere near the Aoyama area of Tokyo. If not, you can at least count on us, cause we've got the facts for you: A short while ago there was a huge Launch Event celebrating the exclusive limited MCM x Loveless edition - let's take a look at it and discover this bygone night.

mcm3


However, an event like that always is much fun for everyone who takes part of - and even for us, because someone kindly took some photographs of everything that happend that night. To be honest, we're almost satisfied by these cute MCM-animals that give us a charming smile right out of the shop windows above - could someone please send me just a little dog?

Now, let's not forget about the important facts of this pleasant collaboration:

"Loveless" exists since 2004, meanwhile this four story building built on a piece of prime real estate that Sanyo Shokai has owned since 1997 grew into a giant paradise for fashion lovers and has become devoted to the avant-garde fashions of Japan’s hipster youth with a distinct punk rock influence. Today it carries top luxury brands from Japan, Europe, and the United States as well as many exclusive Japanese brands only available at Loveless. I think we missed something huge that night!

Anyways, the Japanese celebrity posse as well as movers and shakers of the fashion industry, top models and artist of course didn't miss the launch event. But let's first take a look at the limited edition and inside the shop-in-shop that will be opened until June:

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Guess who joined the event, too? 

K-Pop stars and South Korean girlgroup 2NE1 obviously were in love with the leopard-prints of the MCMxLoveless Limited Edition bags - hardly surprising, because the four young women already well before had a crush on MCM pieces - do you remember them wearing those crazy MCM jackets on stage? 

 

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110cm


There were a lot more starlets attending the event - such as Suzuki Chinami, all the pretty Men’s Non-No Models, singer JUNO and Model Mary Jun Takahashi:

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Let's finish with some pop music by the event's top stars 2NE1:

Tags
Loveless , Limited , Recap , Launch , Event
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