MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
MCM Opens in Zhengzhou Mix C
Discover our brand new store in the spectacularly vast and luxurious MixC shopping centre in Zhengzhou, China.
SS15 Fashion Show Pre-Event Editorials
 
MCM Spring/Summer 2015 showroom highlights by Josie Loves
During her stay in New York City, our German blog ambassador visited the MCM US showroom. Discover her photos here..
Munich2Beijing Rabbit Project Tour: About the The Phoenix International Media Centre
Two weeks ago, MCM got it ‘Game On’ for the official SS15 ‘Diamondland’ fashion show premiere. Presented through a..
SS15 Beijing Fashion Show Celebrity Stylights & Afterparty featuring V V Brown
It’s official: from black-tie highlights to handbags and heels, MCM ignited the international stage introducing th..
MCM Opens in Xi’an Plaza Printemps
From creamy, pastel hues to muted earth tones, MCM launches its premiere in Xian at the Plaza Printemps. Located..
MCM Celebrates Vogue Fashion's Night Out in Space
From intergalactic-‘glam to stellar-style, MCM celebrated Vogue Fashion’s Night Out with a fashion-fete at our Spa..
Taipei Pop up Premiere at the Breeze Centre Songgao
Calling all Digital Soldiers: in celebration of our pop-up store tour, MCM premiered at the Breeze Centre Songgao...
Michael Michalsky Salutes Officiel Hommes 6th Anniversary with MCM
This month, L'Officiel Hommes celebrated their 6th anniversary. To celebrate, MCM's Creative Director, the talente..
MCM Debuts the X-Mini
3 styles, 1 bag: from over-the-shoulder ‘glam to cross-body couture, MCM proudly unveils the next generation of bo..
Pop-Up Roundup Part II - Hefei & Shenyang Xing Long
From pop-up to prestige, MCM debuted a ‘tour de magasin’ inaugurating a series of mini-storefronts designed to cur..
What’s inside Your AW14 Mia Bag, Sarah-Jane?
The rumours are true: if you want to get to know someone, look inside their bag! It's not all about the exterior ..
Changsha Premiere at the Friendship Department Store
From gilded archways to muted interiors, MCM celebrated a first time debut in Changsha at the historical Friendshi..
Special Stark Backpack Meets Spikezilla in the Phoenix Magazine
Trick-or-trend: this Halloween, MCM’s edgiest hero joins forces with Spikezilla in style-royale of epic proportion..
Pop-Up Roundup Part I - Amsterdam & Tianjing
From pop-up to prestige, MCM debuted a ‘tour du magasin’ inaugurating a series of mini-storefronts designed to cur..
MCM Launches First Flagship in Macau at the Four Seasons
From Munich to Macau, MCM proudly debuted in Asia’s answer to Vegas en-vogue, the Cotai Strip. Located in the gla..
MCM Launches Ginza HAUS II in Tokyo
From classic to contemporary, MCM makes a second act debut in Ginza, launching an avant-garde counterpart to the e..
Munich Opening Social Stylights
We threw an Oktoberfest themed party for the opening of our new Munich Flagship boutique where we invited Munich’s..
Kris Wu & Shawn Dou Duke It Out, MCM Style!
Put up your dukes: this season, MCM debuted the next generation of backpack shapes celebrating mobility, heritage ..
MCM Opens in Chengu LOTTE
It’s official: MCM debuted in the world’s largest “New Century Global Centre” in Chengdu. Celebrated as China’s la..

Prev

Next

VERY MCM Up Close & Personal: Mood Board of Inspirations

27-03-2013

very_mcm_personality 


We're as deeply in love with our "Very MCM" collection as the deep blue sea.  Why?  It's pretty easy for us to answer this because this collection celebrates MCM's past and the present.  When our "Very MCM" cruise collection was released, it heralded a generation's lust for life & 'voie de vivre', back in the 1980s: 


The power to sail away, 

the possibility to travel the world 

and the boundless inner freedom to start something new.


very_mcm_moodborad


More than 25 years later, our "VERY MCM" Collection doesn't lose its charme as this handbag series reflects our dreams even more than ever.  Today we're still passionate for travel, we still respect and love nature, and we're always on-the-go valuing quality and handcrafted designs with an ever stronger demand!


home_mcm_2 


The "VERY MCM" Collection talks to us by her strong character and her inner voice:


home_mcm


VERY MCM's high Italian canvas material reflects a love of nature, for contemporary style and sustainable desire.  VERY MCM is the perfect companion for an urban nomad, a nature lover and a personality that has an eye for beautiful aesthetics and practical things that make sense.


very_mcm_cruise


Join VERY MCM & jump on a yacht, enjoy the moment and think about the really important things in life. Or perhaps spend the day outdoors in nature, looking at all the beautiful seascapes and try to think about all the mountains you've climbed and the stones on your path you've thrown away.


very_mcm_1


The "VERY MCM" Collection has a very cool, sporty character so the woman and man who fall in love with the collection love to stand out, listen to their inner voices and of course, want to being out their signature styles


mcm_outside 


VERY MCM is a vintage-lover, someone who loves to take a look back without losing dreams for the future.  It's all about harmonising the past, the present and the future - and VERY MCM embraces both worlds with style!


mcm_person 


So how about you? Are you a "VERY MCM" lover, hmm?


very_mcm_1


Enjoy the rest of the week and have a wonderful day <3 

xx Sarah Jane

Tags
Peronality , Mood board , Urban , Very MCM , Travel
Comment
+0