Good news holiday shoppers - in a series of retail exclusives, MCM recently debuted its latest boutique at the pre..
M:AZIT Concept Store Launch
We have a real treat in store for you this month thanks to the launch of our new cultural concept shop called ‘M:A..
Limited Edition Fly with Punk Backpacks Land in Shin Kong Place
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Our Art Basel Pop Up and Event with Harper’s Bazaar at Soho Beach House in Miami
What happens when you take two super illustrators, a luxury heritage brand, a fashion magazine and one of the hipp..
Studio Munchen Before-and-After Making-Of
On 15 November we opened our very first Pop-Up Studio in Munich, the city where it all started: the birthplace of ..
SS14 Seoul Fashion Show Backstage Behind-the-Scenes
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Funky Zebra Nail Art at Harrods
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SS14 Seoul Fashion Show Celebrity Stylights - Meet the VIPs
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Craig & Karl Popup Store Debut and Grand Opening Party at Causeway Bay
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Flower Boys In Paradise - Discover the Collection in Seoul
Earlier this week, we showed our brand new SS14 collection in Seoul. For the first time, we are presenting an "epi..
Flower Boys in Paradise Fashion Show Debut in Seoul
Last night, we hosted an event in Seoul to celebrate the Flower Boys in Paradise collection and show it to our cel..
Studio Munchen: Celebrity Stylights
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Trend Report: Graphic Print with MCM & Wardow.co.uk
Wardow.co.uk announced the season's latest trend: Graphic Prints. Click here to learn more & discover our on-tren..
MCM Studio Munchen Grand Opening
Introducing MCM Studio Munchen: conceived in the nexus between classic and cutting-edge, our pop-up pioneer serves..
Introducing Our New German Blogger Ambassador: Sarah from Josie Loves
We are pleased to introduce you to our new German Blogger Ambassador Sarah from Josie Loves! Find out more about h..
Introducing Our New Greek Blogger Ambassadors: Claire & Vasia from Fashion Has It
Today we are pleased to introduce you to our new Blog Ambassadors all the way from Greece: Claire and Vasia from F..
Beyond Snowdome: The Lookbook Edit
In case you are feeling a little chilly about the imminent arrival of the Winter and the cold is bringing you down..
Discover the Brand New MCM Pop-Up Studio in Munich
On November 15th, we opened our very first Pop-Up Studio in Munich, the city where it all started: the birthplace ..
Josie Loves MCM x 3
Hello MCM-fans! I'm Sarah from Munich (Yes, MCM's hometown!), writing from my blog Josie Loves and I'm, for sure,..
Introducing the AW13 MCM x Craig & Karl Eyes on the Horizon Collection: Beyond Snowdome
Today, I am letting you in on a little secret: we are collaborating with wunderkind duo Craig & Karl for a brand n..
Very MCM - Inspiration, History & Background
How often do you get good news on a Monday? Not often? I thought as much. Well things are about to change as today, I am telling you everything about a line our most fervent fans have been familiar with since its launch in 1986... You guessed it, this week the "Very MCM" collection is under the spotlight!
The collection is inspired by a new generation of travel hungry fashionistas, who like to combine practicality, elegance and sophistication while sailing the seven seas on their wondrous yachts. For SS13, we revived and reinterpreted the 1986 collection, giving it an even more luxurious feel. "Very MCM in Monaco" was born.
As usual, I had a little rummage through our archives to find photographs from our 1986 "Very MCM" range. I wanted to show them to you side by side with our current campaign and products so you can truly understand the evolution of the concept.
The original "Very MCM" collection was available either in canvas or nylon and was a young and sporty range, inspired by life by the seaside, Summer fun and active lifestyles.
The new line is more "grown-up" and sophisticated and while it keeps the nautical element, it finds its place both in the city and by the sea. It definitely puts the chic in "sports chic" and is perfectly on-trend for SS13.
The nautical element and the link with sailing on amazing yachts is still there, as you can see from our campaign video (below) and the photographs above. "Very MCM" has become "Very MCM in Monaco", a collection that is both relaxed and plush, fit for the generations to come.
Traduction - Decouvrez ce qui a inspire notre ligne "Very MCM", une collection que nous avons lance en 1986.
Love from Mademoiselle Robot
Very MCM , Monaco , Inspiratio , Archives , Design