Ho! Ho! Ho! We are releasing our most sparkly holiday collection yet, all adorned with the brightest and most colo..
MCM Debuts at the Galeries Lafayette: Homme
We've opened our first worldwide MCM Man shop on the ground floor of the Galeries Lafayette Homme on the Boulevard..
MCM Opens in Paris Printemps Haussman
Exciting things are happening Mademoiselle Robot's hometown of Paris... We are happy to announce the opening of ou..
Beijing Fashion Show Editorial Roundup
Today, we would like to share with you some of the editorial highlights surrounding our SS15 show. We were over th..
MCM Opens in Zhengzhou Mix C
Discover our brand new store in the spectacularly vast and luxurious MixC shopping centre in Zhengzhou, China.
SS15 Fashion Show Pre-Event Editorials
MCM Spring/Summer 2015 showroom highlights by Josie Loves
During her stay in New York City, our German blog ambassador visited the MCM US showroom. Discover her photos here..
Munich2Beijing Rabbit Project Tour: About the The Phoenix International Media Centre
Two weeks ago, MCM got it ‘Game On’ for the official SS15 ‘Diamondland’ fashion show premiere. Presented through a..
SS15 Beijing Fashion Show Celebrity Stylights & Afterparty featuring V V Brown
It’s official: from black-tie highlights to handbags and heels, MCM ignited the international stage introducing th..
MCM Opens in Xi’an Plaza Printemps
From creamy, pastel hues to muted earth tones, MCM launches its premiere in Xian at the Plaza Printemps. Located..
MCM Celebrates Vogue Fashion's Night Out in Space
From intergalactic-‘glam to stellar-style, MCM celebrated Vogue Fashion’s Night Out with a fashion-fete at our Spa..
Taipei Pop up Premiere at the Breeze Centre Songgao
Calling all Digital Soldiers: in celebration of our pop-up store tour, MCM premiered at the Breeze Centre Songgao...
Michael Michalsky Salutes Officiel Hommes 6th Anniversary with MCM
This month, L'Officiel Hommes celebrated their 6th anniversary. To celebrate, MCM's Creative Director, the talente..
MCM Debuts the X-Mini
3 styles, 1 bag: from over-the-shoulder ‘glam to cross-body couture, MCM proudly unveils the next generation of bo..
Pop-Up Roundup Part II - Hefei & Shenyang Xing Long
From pop-up to prestige, MCM debuted a ‘tour de magasin’ inaugurating a series of mini-storefronts designed to cur..
What’s inside Your AW14 Mia Bag, Sarah-Jane?
The rumours are true: if you want to get to know someone, look inside their bag! It's not all about the exterior ..
Changsha Premiere at the Friendship Department Store
From gilded archways to muted interiors, MCM celebrated a first time debut in Changsha at the historical Friendshi..
Special Stark Backpack Meets Spikezilla in the Phoenix Magazine
Trick-or-trend: this Halloween, MCM’s edgiest hero joins forces with Spikezilla in style-royale of epic proportion..
Pop-Up Roundup Part I - Amsterdam & Tianjing
From pop-up to prestige, MCM debuted a ‘tour du magasin’ inaugurating a series of mini-storefronts designed to cur..
Very MCM - Inspiration, History & Background
How often do you get good news on a Monday? Not often? I thought as much. Well things are about to change as today, I am telling you everything about a line our most fervent fans have been familiar with since its launch in 1986... You guessed it, this week the "Very MCM" collection is under the spotlight!
The collection is inspired by a new generation of travel hungry fashionistas, who like to combine practicality, elegance and sophistication while sailing the seven seas on their wondrous yachts. For SS13, we revived and reinterpreted the 1986 collection, giving it an even more luxurious feel. "Very MCM in Monaco" was born.
As usual, I had a little rummage through our archives to find photographs from our 1986 "Very MCM" range. I wanted to show them to you side by side with our current campaign and products so you can truly understand the evolution of the concept.
The original "Very MCM" collection was available either in canvas or nylon and was a young and sporty range, inspired by life by the seaside, Summer fun and active lifestyles.
The new line is more "grown-up" and sophisticated and while it keeps the nautical element, it finds its place both in the city and by the sea. It definitely puts the chic in "sports chic" and is perfectly on-trend for SS13.
The nautical element and the link with sailing on amazing yachts is still there, as you can see from our campaign video (below) and the photographs above. "Very MCM" has become "Very MCM in Monaco", a collection that is both relaxed and plush, fit for the generations to come.
Traduction - Decouvrez ce qui a inspire notre ligne "Very MCM", une collection que nous avons lance en 1986.
Love from Mademoiselle Robot
Very MCM , Monaco , Inspiratio , Archives , Design