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MCM Opens in Zhengzhou Mix C
Discover our brand new store in the spectacularly vast and luxurious MixC shopping centre in Zhengzhou, China.
SS15 Fashion Show Pre-Event Editorials
MCM Spring/Summer 2015 showroom highlights by Josie Loves
During her stay in New York City, our German blog ambassador visited the MCM US showroom. Discover her photos here..
Munich2Beijing Rabbit Project Tour: About the The Phoenix International Media Centre
Two weeks ago, MCM got it ‘Game On’ for the official SS15 ‘Diamondland’ fashion show premiere. Presented through a..
SS15 Beijing Fashion Show Celebrity Stylights & Afterparty featuring V V Brown
It’s official: from black-tie highlights to handbags and heels, MCM ignited the international stage introducing th..
MCM Opens in Xi’an Plaza Printemps
From creamy, pastel hues to muted earth tones, MCM launches its premiere in Xian at the Plaza Printemps. Located..
MCM Celebrates Vogue Fashion's Night Out in Space
From intergalactic-‘glam to stellar-style, MCM celebrated Vogue Fashion’s Night Out with a fashion-fete at our Spa..
Taipei Pop up Premiere at the Breeze Centre Songgao
Calling all Digital Soldiers: in celebration of our pop-up store tour, MCM premiered at the Breeze Centre Songgao...
Michael Michalsky Salutes Officiel Hommes 6th Anniversary with MCM
This month, L'Officiel Hommes celebrated their 6th anniversary. To celebrate, MCM's Creative Director, the talente..
MCM Debuts the X-Mini
3 styles, 1 bag: from over-the-shoulder ‘glam to cross-body couture, MCM proudly unveils the next generation of bo..
Pop-Up Roundup Part II - Hefei & Shenyang Xing Long
From pop-up to prestige, MCM debuted a ‘tour de magasin’ inaugurating a series of mini-storefronts designed to cur..
What’s inside Your AW14 Mia Bag, Sarah-Jane?
The rumours are true: if you want to get to know someone, look inside their bag! It's not all about the exterior ..
Changsha Premiere at the Friendship Department Store
From gilded archways to muted interiors, MCM celebrated a first time debut in Changsha at the historical Friendshi..
Special Stark Backpack Meets Spikezilla in the Phoenix Magazine
Trick-or-trend: this Halloween, MCM’s edgiest hero joins forces with Spikezilla in style-royale of epic proportion..
Pop-Up Roundup Part I - Amsterdam & Tianjing
From pop-up to prestige, MCM debuted a ‘tour du magasin’ inaugurating a series of mini-storefronts designed to cur..
MCM Launches First Flagship in Macau at the Four Seasons
From Munich to Macau, MCM proudly debuted in Asia’s answer to Vegas en-vogue, the Cotai Strip. Located in the gla..
MCM Launches Ginza HAUS II in Tokyo
From classic to contemporary, MCM makes a second act debut in Ginza, launching an avant-garde counterpart to the e..
Munich Opening Social Stylights
We threw an Oktoberfest themed party for the opening of our new Munich Flagship boutique where we invited Munich’s..
Kris Wu & Shawn Dou Duke It Out, MCM Style!
Put up your dukes: this season, MCM debuted the next generation of backpack shapes celebrating mobility, heritage ..
MCM Opens in Chengu LOTTE
It’s official: MCM debuted in the world’s largest “New Century Global Centre” in Chengdu. Celebrated as China’s la..



MCM x ANTM Cycle 21


Hey guys! Something a little exciting is happening here at MCM... We are participating in Cycle 21 of Tyra Banks hit reality TV show America's Next Top Model!! This isn't something I discuss a lot on this blog, but I am a massive fan of the show and I have watched every single cycle since cycle 5. That's so many cycles, I could open a bike shop. I generally watch it while live texting comments to my best friend, which makes it all the more enjoyable. It is by far my most guilty TV pleasure! 


I don't know if you remember, but MCM already featured in the show in 2009, this time in the UK Franchise Britain's Next Top Model. Funnily enough, I was also in an episode of BNTM the year after. What a small stylish world it is... 


But anyway, I am getting excited and I digress. In case you aren't familiar with the show because you have been living in a cave since 2003, it is a reality TV series and interactive competition that airs on The CW. It sees several women (and now also men) take part in various challenges to become America's Next Top Model and earn a contract with a major international agency, a spread in one of the world's leading publications as well as a campaign for a cosmetics brand. The programme is hosted by Tyra Banks, former supermodel turned creative entrepreneur. She is joined by a panel of judges that vary depending on the cycle. One of the judges that has been here with Tyra since the beginning is J.Alexander, also known as Miss J, a runway coach living in Paris. In this season, they are joined by American photographer Yu Tsai who will replace Johnny Wujek as the show's Creative Consultant.

Yu Tsai and Micheal Michalsky want you to VOTE!

I am sure you want to know what happens in this episode, right? I mean it features MCM after all so it must be special. For tho very special photoshoot, the remaining candidates are flown to South Korea to feature in a futuristic and urban style shoot starring our AW14 collection - in case the ANTM news wasn't exciting enough, you also get a sneak peak at our brand new collection, which will be in store around July. Below are all the photos from that shoot, which ones are your favourites? Mine are Matthew and Ivy. Although I feel that Matthew looks a little unsure of what he is doing. I can't wait to see what the judges say about it. Really I should be a judge.



Lennox & Marijana






Ben & Denzel

Adam & Keith

After the photoshoot, we hosted a very special dinner for the ANTM team where they all got to relax for a while and play around with our collection (and all the MCM mascots of course).

Here Miss J shares some special time with the MCM rabbit.

We gave the team some MCM bags as well as parting gifts for them to remember this very special day. Miss J and Yu Tsai shared theirs on Twitter and Instagram - thank you!



Traduction - MCM dans America's Next Top Model Saison 21

Love from Mademoiselle Robot

ANTM , MCM , TV , Show , Tyra Banks