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Grand Opening Celebration at the Berlin Mitte Flagship during Mercedes-Benz Fashion Week
Last week we celebrated the Grand Opening of our new Berlin Mitte store in style and we invited our celebrity frie..
The Bucket-List: SS15 Shopable Trend Report with MCM &
Trnding now: the drawstring bag. German e-luxury destination reports the SS15 shape-to-watch is perfectly sized f..
SoHo Store Opening in New York
A new store opening in one of NYC's most vibrant and trendy neighbourhoods? Yes please! The new boutique is 4000 s..
Shop in Shop Debut in POOL, Munich
From gilded tessellations to contemporary graphite fixtures, MCM debuts with Munich’s most recognisable concept st..
Editorial Stylights: Party Season Roundup
Discover our latest editorial highlights in the party season round-up.
SS15 - Introducing Model Lizzy Jagger and Photographer Daniel Jackson
Inspired by the voracious culture of digital gaming, MCM goes graphic for Spring/Summer 2015 with a vivid, daring ..
MCM Debuts Game On! Diamondland!
Inspired by the culture of digital gaming, MCM goes graphic for Spring/Summer 2015 with a vivid, daring and dynami..
Grand Opening at Wuhan International Plaza
In anticipation of the upcoming New Year, MCM debuted at the Wuhan International Plaza. Designed with an intimate ..
Grand Opening in Beijing Shuang An
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MCM x Stefan Strumbel Launch Event in Singapore
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MCM x Butter London Christmas Event
In celebration of the winter holiday season, our London Flagship store organised a little pre-Christmas get togeth..
Christmas Punch Event at the Munich Flagship
'Tis the season to be stylish - in celebration of the 2014 holidays, MCM kicked off party season with a luxurious ..
December Editorial Stylights
MCM is everywhere! You've seen us on the back of bloggers, slung across the shoulders of celebs and on the arms of..
SS15 Press Day Highlights Part II
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement desi..
First Anniversary Lucky Bag Event at M:AZIT
Raise your glasses - MCM’s culture-fashion concept store, M:AZIT celebrated it's first anniversary toasting to a y..
Grand Opening Event at MCM Lab
This season, science-fiction meets high-fashion celebrating the Grand Opening event at our latest concept store in..
MCM Celebrates Printemps Opening with 'Move'
In celebration of our latest opening at Printemps Haussman, MCM debuted a 'Tour du Fashion', inaugurating a cycle-..
SS15 Press Highlights Part I
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement de..
MCM Receives Two Awards at the Asian Couture Federation Awards Gala
In celebration of MCM's distinguished designs, unique aesthetics and avant-garde culture, MCM was awarded a duette..
Discover Our New Berlin Mitte Store
Introducing Mitte; located at the heart of Berlin's historic core, MCM’s latest Flagship is designed as the contem..



MCM x ANTM Cycle 21


Hey guys! Something a little exciting is happening here at MCM... We are participating in Cycle 21 of Tyra Banks hit reality TV show America's Next Top Model!! This isn't something I discuss a lot on this blog, but I am a massive fan of the show and I have watched every single cycle since cycle 5. That's so many cycles, I could open a bike shop. I generally watch it while live texting comments to my best friend, which makes it all the more enjoyable. It is by far my most guilty TV pleasure! 


I don't know if you remember, but MCM already featured in the show in 2009, this time in the UK Franchise Britain's Next Top Model. Funnily enough, I was also in an episode of BNTM the year after. What a small stylish world it is... 


But anyway, I am getting excited and I digress. In case you aren't familiar with the show because you have been living in a cave since 2003, it is a reality TV series and interactive competition that airs on The CW. It sees several women (and now also men) take part in various challenges to become America's Next Top Model and earn a contract with a major international agency, a spread in one of the world's leading publications as well as a campaign for a cosmetics brand. The programme is hosted by Tyra Banks, former supermodel turned creative entrepreneur. She is joined by a panel of judges that vary depending on the cycle. One of the judges that has been here with Tyra since the beginning is J.Alexander, also known as Miss J, a runway coach living in Paris. In this season, they are joined by American photographer Yu Tsai who will replace Johnny Wujek as the show's Creative Consultant.

Yu Tsai and Micheal Michalsky want you to VOTE!

I am sure you want to know what happens in this episode, right? I mean it features MCM after all so it must be special. For tho very special photoshoot, the remaining candidates are flown to South Korea to feature in a futuristic and urban style shoot starring our AW14 collection - in case the ANTM news wasn't exciting enough, you also get a sneak peak at our brand new collection, which will be in store around July. Below are all the photos from that shoot, which ones are your favourites? Mine are Matthew and Ivy. Although I feel that Matthew looks a little unsure of what he is doing. I can't wait to see what the judges say about it. Really I should be a judge.



Lennox & Marijana






Ben & Denzel

Adam & Keith

After the photoshoot, we hosted a very special dinner for the ANTM team where they all got to relax for a while and play around with our collection (and all the MCM mascots of course).

Here Miss J shares some special time with the MCM rabbit.

We gave the team some MCM bags as well as parting gifts for them to remember this very special day. Miss J and Yu Tsai shared theirs on Twitter and Instagram - thank you!



Traduction - MCM dans America's Next Top Model Saison 21

Love from Mademoiselle Robot

ANTM , MCM , TV , Show , Tyra Banks