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December Editorial Stylights
SS15 Press Day Highlights Part II
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement desi..
Grand Opening Event at MCM Lab
For the Grand Opening event of our MCM Lab, we threw a fashion-fete inviting 3,000 visitors including superstar ba..
MCM Debuts Exclusive Collaboration with EXO at Space
MCM Celebrates Printemps Opening with 'Move'
In celebration of our latest opening at Printemps Haussman, MCM debuted a 'Tour du Fashion', inaugurating a cycle-..
SS15 Press Highlights Part I
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement de..
MCM Receives Two Awards at the Asian Couture Federation Awards Gala
In celebration of MCM's distinguished designs, unique aesthetics and avant-garde culture, MCM was awarded a duette..
Discover Our New Berlin Mitte Store
Introducing Mitte; located at the heart of Berlin's historic core, MCM’s latest Flagship is designed as the contem..
MCM Lab Grand Opening - Our New Shoppertainment Space in Seoul
After the success of our concept stores in Seoul, MCM are pleased to launch the latest "Shoppertainment" Flagship ..
MCM Pavilion Kuala Lumpur Flagship Store Grand Opening Event
In celebration of MCM’S first Flagship boutique in Malaysia, MCM hosted a Grand Opening fashion-fete at the presti..
Holiday Collection Debut
Dreaming of an MCM Christmas? This holiday season, diamonds are a bag’s best friend introducing a bevy of jewel-en..
MCM Debuts at the Galeries Lafayette: Homme
We've opened our first worldwide MCM Man shop on the ground floor of the Galeries Lafayette Homme on the Boulevard..
MCM Opens in Paris Printemps Haussman
Exciting things are happening Mademoiselle Robot's hometown of Paris... We are happy to announce the opening of ou..
Beijing Fashion Show Editorial Roundup
Today, we would like to share with you some of the editorial highlights surrounding our SS15 show. We were over th..
MCM Opens in Zhengzhou Mix C
Discover our brand new store in the spectacularly vast and luxurious MixC shopping centre in Zhengzhou, China.
SS15 Fashion Show Pre-Event Editorials
MCM Spring/Summer 2015 showroom highlights by Josie Loves
During her stay in New York City, our German blog ambassador visited the MCM US showroom. Discover her photos here..
Munich2Beijing Rabbit Project Tour: About the The Phoenix International Media Centre
Two weeks ago, MCM got it ‘Game On’ for the official SS15 ‘Diamondland’ fashion show premiere. Presented through a..
SS15 Beijing Fashion Show Celebrity Stylights & Afterparty featuring V V Brown
It’s official: from black-tie highlights to handbags and heels, MCM ignited the international stage introducing th..
MCM Opens in Xi’an Plaza Printemps
From creamy, pastel hues to muted earth tones, MCM launches its premiere in Xian at the Plaza Printemps. Located..



MCM x ANTM Cycle 21


Hey guys! Something a little exciting is happening here at MCM... We are participating in Cycle 21 of Tyra Banks hit reality TV show America's Next Top Model!! This isn't something I discuss a lot on this blog, but I am a massive fan of the show and I have watched every single cycle since cycle 5. That's so many cycles, I could open a bike shop. I generally watch it while live texting comments to my best friend, which makes it all the more enjoyable. It is by far my most guilty TV pleasure! 


I don't know if you remember, but MCM already featured in the show in 2009, this time in the UK Franchise Britain's Next Top Model. Funnily enough, I was also in an episode of BNTM the year after. What a small stylish world it is... 


But anyway, I am getting excited and I digress. In case you aren't familiar with the show because you have been living in a cave since 2003, it is a reality TV series and interactive competition that airs on The CW. It sees several women (and now also men) take part in various challenges to become America's Next Top Model and earn a contract with a major international agency, a spread in one of the world's leading publications as well as a campaign for a cosmetics brand. The programme is hosted by Tyra Banks, former supermodel turned creative entrepreneur. She is joined by a panel of judges that vary depending on the cycle. One of the judges that has been here with Tyra since the beginning is J.Alexander, also known as Miss J, a runway coach living in Paris. In this season, they are joined by American photographer Yu Tsai who will replace Johnny Wujek as the show's Creative Consultant.

Yu Tsai and Micheal Michalsky want you to VOTE!

I am sure you want to know what happens in this episode, right? I mean it features MCM after all so it must be special. For tho very special photoshoot, the remaining candidates are flown to South Korea to feature in a futuristic and urban style shoot starring our AW14 collection - in case the ANTM news wasn't exciting enough, you also get a sneak peak at our brand new collection, which will be in store around July. Below are all the photos from that shoot, which ones are your favourites? Mine are Matthew and Ivy. Although I feel that Matthew looks a little unsure of what he is doing. I can't wait to see what the judges say about it. Really I should be a judge.



Lennox & Marijana






Ben & Denzel

Adam & Keith

After the photoshoot, we hosted a very special dinner for the ANTM team where they all got to relax for a while and play around with our collection (and all the MCM mascots of course).

Here Miss J shares some special time with the MCM rabbit.

We gave the team some MCM bags as well as parting gifts for them to remember this very special day. Miss J and Yu Tsai shared theirs on Twitter and Instagram - thank you!



Traduction - MCM dans America's Next Top Model Saison 21

Love from Mademoiselle Robot

ANTM , MCM , TV , Show , Tyra Banks