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AW14 Catalogue Before-and-After Making-of Featurette
Today Mademoiselle Robot takes you behind the scenes of our AW14 catalogue to see the making of Jenny Van Sommers ..
Top 3 MCM Customer Favourites on Neiman Marcus
The votes are in: e-luxury shopping destination Neiman Marcus asked their customers to pick their favourite bags o..
Fashion Has It Visits Japan with MCM - Part II
Follow Claire & Vasia on their adventures through Japan - travelling across the Land of the Rising Sun, they visit..
Flagship Store Opening in Munich
Calling all bag-o-holics, arm-candy hunters & backpack enthusiasts alike: it's official - MCM proudly announces th..
Editorial Stylights of July
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
Introducing the AW14 Jaguar Visetos
From the organic to the digital, the Jaguar Visetos takes a walk on the style-side interlacing pixelated jaguar pa.. Style Vote: Cognac Edition
Our latest fan is a stylist from Slovenia, mother of two and yoga bunny named Blanka. She caught our eye with her ..
MCM Launches Largest European Boutique at Harrods
It's official: MCM celebrates the opening of its largest European boutique at the internationally-acclaimed luxury..
MCM Autumn/Winter 2014 - Digital Soldier
Introducing MCM AW14 season campaign
MCM Debuts at the Malaysian Pavilion
It’s official: on 28 June, MCM debuted in Malaysia’s premier shopping destination, the Pavilion Kuala Lumpur. Whe..
First Look: MCM Makes Space for Exo in Seoul
It's official: on 26 June 2014, MCM took one stellar step for style & a quantum leap for ‘luxe, in an exclusive Gr..
Road to Brazil 2014: Mario Gotze Joins #TeamMCM
Our Road to Brazil continues: Introducing our sports-meets-style collaboration where football teams with fashion. ..
Munchen Cute Monsters Launch in Berlin
From Brazil to Berlin, MCM teamed samba-with-soccer debuting our Munchen Cute Monsters Limited Edition. In a boss..
Munchen Cute Monsters Kick-Off in London
In celebration of MCM's latest limited edition and the World Cup season, we kicked off the Munchen Cute Monsters c..
Munchen Cute Monsters Kick Off At The Galeries Lafayette
The Munchen Cute Monsters collection kicks off at the Galeries Lafayette in Paris, celebrating a double-entendre f..
MCM Scarf Project - Introducing Xu Hualing
Introducing Xu Hualing whose bright tangerine coloured scarf makes use of the Nanjing Brocade technique. The inspi..
MCM Opens in LOTTE Shenyang
Our German Ambassador Sarah Jane takes you on a tour of our new store in LOTTE Shenyang. Find out more here:
HRH Collection Styles the MCM Princess Clutch
Our US Ambassador HRH Collection styles our brand new Princess Clutch. Find out more here:
MCM Launches Second Retail Debut at the Galeries Lafayette
From pop up to permanent, MCM paints the City of Lights in cognac, celebrating its official premiere in Paris’ leg..
Scarf Project Premiere in China
5 contemporary artists, 5 distinguished designs: What happens when you combine MCM’s spirit of artisanal innovatio..



MCM x ANTM Cycle 21


Hey guys! Something a little exciting is happening here at MCM... We are participating in Cycle 21 of Tyra Banks hit reality TV show America's Next Top Model!! This isn't something I discuss a lot on this blog, but I am a massive fan of the show and I have watched every single cycle since cycle 5. That's so many cycles, I could open a bike shop. I generally watch it while live texting comments to my best friend, which makes it all the more enjoyable. It is by far my most guilty TV pleasure! 


I don't know if you remember, but MCM already featured in the show in 2009, this time in the UK Franchise Britain's Next Top Model. Funnily enough, I was also in an episode of BNTM the year after. What a small stylish world it is... 


But anyway, I am getting excited and I digress. In case you aren't familiar with the show because you have been living in a cave since 2003, it is a reality TV series and interactive competition that airs on The CW. It sees several women (and now also men) take part in various challenges to become America's Next Top Model and earn a contract with a major international agency, a spread in one of the world's leading publications as well as a campaign for a cosmetics brand. The programme is hosted by Tyra Banks, former supermodel turned creative entrepreneur. She is joined by a panel of judges that vary depending on the cycle. One of the judges that has been here with Tyra since the beginning is J.Alexander, also known as Miss J, a runway coach living in Paris. In this season, they are joined by American photographer Yu Tsai who will replace Johnny Wujek as the show's Creative Consultant.

Yu Tsai and Micheal Michalsky want you to VOTE!

I am sure you want to know what happens in this episode, right? I mean it features MCM after all so it must be special. For tho very special photoshoot, the remaining candidates are flown to South Korea to feature in a futuristic and urban style shoot starring our AW14 collection - in case the ANTM news wasn't exciting enough, you also get a sneak peak at our brand new collection, which will be in store around July. Below are all the photos from that shoot, which ones are your favourites? Mine are Matthew and Ivy. Although I feel that Matthew looks a little unsure of what he is doing. I can't wait to see what the judges say about it. Really I should be a judge.



Lennox & Marijana






Ben & Denzel

Adam & Keith

After the photoshoot, we hosted a very special dinner for the ANTM team where they all got to relax for a while and play around with our collection (and all the MCM mascots of course).

Here Miss J shares some special time with the MCM rabbit.

We gave the team some MCM bags as well as parting gifts for them to remember this very special day. Miss J and Yu Tsai shared theirs on Twitter and Instagram - thank you!



Traduction - MCM dans America's Next Top Model Saison 21

Love from Mademoiselle Robot

ANTM , MCM , TV , Show , Tyra Banks