But let's have a look back first.
This colourful new concept is nothing less than an exorbitant evolution of our Neon Flower Concept which explored the boundaries of 'paradise', revealing a kaleidoscopic conceptualisation of the ‘ideal’, articulated a genderless aesthetic. Inspired by Arcadian utopias dominated by the androgynous and techno-futuristic, the latest Neon Flower concept elucidated gender-normative tensions in design & traditional delineations of style, presenting a first-time 'epicene' collection.
Embracing a stylised nature-couture lens, the corresponding Spring/Summer 2014 collection became the complete embodiment of a utopian prose where reality and fantasy coexist:
BECOMING ONE turns these colourful lights into impressionistic watercolour facades
featuring a migration from the sharp, jagged-edge design of the Neon Flower, towards a softer, more fluid concept that makes our art-loving hearts leap for joy. Especially because there's another big news we are more than happy to declare today:
Our collaborating artist is amazing GRACE JUNG.
Lots of love,