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MCM Debuts ‘Becoming One’ Part I

21-03-2014
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Time flies!  Do you remember our latest window concept, the visual dream that finally blossomed true called 
NEON FLOWER.?  Well it's time for next Spring / Summer 2014 window concept to blossom fourth!

After months of conceptualising, ideating and 3-D model rendering the design was ready to make its theatrical debut. Inspired by the "Flower Boys in Paradisecampaign alongside its iconic kaleidoscopic aesthetics, this concept took full bloom within our flagship shopping havens. But now it's time for another step, time for something new, time for: 

"BECOMING ONE"



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But let's have a look back first.
This colourful new concept is nothing less than an exorbitant evolution of our Neon Flower Concept which 
explored the boundaries of 'paradise', revealing a kaleidoscopic conceptualisation of the ‘ideal’, articulated a genderless aesthetic. Inspired by Arcadian utopias dominated by the androgynous and techno-futuristic, the latest Neon Flower concept elucidated gender-normative tensions in design & traditional delineations of style, presenting a first-time 'epicene' collection. 



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Embracing a stylised nature-couture lens, the corresponding Spring/Summer 2014 collection became the complete embodiment of a utopian prose where reality and fantasy coexist: 




BECOMING ONE turns these colourful lights into impressionistic watercolour facades 

featuring a migration from the sharp, jagged-edge design of the Neon Flower, towards a softer, more fluid concept that makes our art-loving hearts leap for joy. Especially because there's another big news we are more than happy to declare today: 

Our collaborating artist is amazing GRACE JUNG



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This is the "Becoming One" window concept vision:


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And of course this visual dream already has blossomed fourth, breathing new colour into our windows of the world.  We'll show you the results very, very soon - so stay tuned and visit us again for another update with more pictures. 


Lots of love,

The Janes 

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Becoming , Window , Concept , Store , Shops
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