MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
Lookbook.nu Style Vote - Cognac Visetos Handheld Edit
Discover our latest collection of fashionistas and trendsetters wearing these ultimate eye-catchy bags:
Introducing the AW14 Jaguar Visetos Collection
Discover our brand new Jaguar Visetos collection - MCM takes a walk on the wild side.
Lookbook.nu Style Vote: Cognac Edition
Our latest fan is a stylist from Slovenia, mother of two and yoga bunny named Blanka. She caught our eye with her ..
MCM Launches Largest European Boutique at Harrods
It's official: MCM celebrates the opening of its largest European boutique at the internationally-acclaimed luxury..
MCM Autumn/Winter 2014 - Digital Soldier
Introducing MCM AW14 season campaign
MCM Debuts at the Malaysian Pavilion
It’s official: on 28 June, MCM debuted in Malaysia’s premier shopping destination, the Pavilion Kuala Lumpur. Whe..
First Look: MCM Makes Space for Exo in Seoul
It's official: on 26 June 2014, MCM took one stellar step for style & a quantum leap for ‘luxe, in an exclusive Gr..
Road to Brazil 2014: Mario Gotze Joins #TeamMCM
Our Road to Brazil continues: Introducing our sports-meets-style collaboration where football teams with fashion. ..
Munchen Cute Monsters Launch in Berlin
From Brazil to Berlin, MCM teamed samba-with-soccer debuting our Munchen Cute Monsters Limited Edition. In a boss..
Munchen Cute Monsters Kick-Off in London
In celebration of MCM's latest limited edition and the World Cup season, we kicked off the Munchen Cute Monsters c..
Munchen Cute Monsters Kick Off At The Galeries Lafayette
The Munchen Cute Monsters collection kicks off at the Galeries Lafayette in Paris, celebrating a double-entendre f..
MCM Scarf Project - Introducing Xu Hualing
Introducing Xu Hualing whose bright tangerine coloured scarf makes use of the Nanjing Brocade technique. The inspi..
MCM Opens in LOTTE Shenyang
Our German Ambassador Sarah Jane takes you on a tour of our new store in LOTTE Shenyang. Find out more here:
HRH Collection Styles the MCM Princess Clutch
Our US Ambassador HRH Collection styles our brand new Princess Clutch. Find out more here:
MCM Launches Second Retail Debut at the Galeries Lafayette
From pop up to permanent, MCM paints the City of Lights in cognac, celebrating its official premiere in Paris’ leg..
Scarf Project Premiere in China
5 contemporary artists, 5 distinguished designs: What happens when you combine MCM’s spirit of artisanal innovatio..
MCM Debuts Pop-Up Tour at Yokohama Takashimaya
In celebration of MCM’s commitment to travel & all things cognac, MCM debuted an exclusive series of pop-up stores..
Taipei Breeze Centre Grand Opening
Raise your glasses: In celebration of our first opening at the Taipei Breeze Centre, we rolled out the cognac carp..
Blogger Makeover in Chelsea, London - What's He Wearing
This year’s Blogger Makeover took place in Chelsea, London, home to our Flagship Boutique at 5, Sloane Street, jus..
Trending Now - Must-Gift Mother's Day Bags
This SS14 collection offers a colourful array of must-have pieces, as seen on the international catwalks.

Prev

Next

MCM Debuts at Luisa Via Roma & LuisaViaRoma.com

11-06-2013

main


We are very proud to count the Florence based and internationally renowned premium Fashion store Luisa Via Roma / LuisaViaRoma.com to our family of online retailers. MCM will debut at the Italian store and on the site at the much awaited Firenze4Ever event organised each season by the LVR team. 


I am especially happy to write about Luisa Via Roma today as the store holds a special place in my heart. As you know, I was lucky to attend their Firenze4Ever blogger extravaganza a couple seasons ago and had a real blast, but most of all, LVR has been my destination of choice to shop for years now. They hold the key to all the major fashion trends and they also keep smaller, more confidential collections from emerging designers in a little drawer on the side. This is what I love them for the most: the mix between well-known and obscure. With MCM joining the ranks, the site has just become even more appealing!


lavieenpunk


The Florence flagship store has been there since the 1930's and it still stands in the same location on Via Roma, right by the majestic Duomo and a short walk from Piazza della Repubblica. It doesn't get much better than this, location wise - in between architectural history and the best gelato in the world! When I visited the store, I was like a kid in a candy store, literally. There are three floors of wall to wall (and sometimes floor to ceiling) designer items, some exclusive to Luisa Via Roma. I can really see MCM fitting in nicely there. 


LVRinside


Luisa Via Roma is one of the biggest, most loved and respected fashion retailers both on and offline. Of course since the store is based in Florence, most of the trade is done internationally through the website. They ship to over 125 countries worldwide and the site gets well over 4.000.000 visitors every month! That's a lot of customers! They are also very active on Facebook and other social media channels where they interact with their customers and fans on a daily basis... As you know, they are also close to the heart of online fashion: the super bloggers!


numbers


The "Eyes on the Horizon" is now available on the site and in store - look how amazing it is!! I still can't get over how cool this collection is, sorry for repeating myself. On the website currently are also a few Stark backpacks which will be available from September 30th, but you can pre-order now and this way you know you will be the first to carry the brand new MCM bags come Fall.


Let's have a look a the MCM offering on the site...


LVRbags

Obviously, after browsing the site for a while, I couldn't resist compiling a little Top 5 of my favourite MCM bags at Luisa Via Roma...


top5


Traduction - MCM est maintenant disponible chez Luisa Via Roma, la boutique florentine chic et cool.


Love from Mademoiselle Robot



Tags
LVR , MCM , Bags , Shop , Luxury
Comment
+0