• Brand Story
  • Lookbook
  • Collection
  • MCM World


Video Feature
Become a fan
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
MCM Reopens in LOTTE Busan
After a few short weeks refurbishing our store - we're back in Busan, Korea at the amazing Lotte mall! Check out t..
Blogger Makeover in Chelsea, London - Milan Style
This year’s Blogger Makeover took place in Chelsea, London, home to our Flagship Boutique at 5, Sloane Street, jus..
MCM Debuts in Taipei at the Breeze Centre
It’s official: MCM debuted in Taipei’s luxurious Breeze Mall in style. Featuring ashened graphite facades & polis..
Munchen in Hong Kong: MCM Haus HK Anniversary Gala Dinner
Raise your glasses: last week we toasted to the 3rd anniversary of our colossal Entertainment Building Flagship in..
Rising Sun Launch: MCM Lands in Japan
In celebration of MCM's highly-anticipated Grand Opening in Tokyo, we painted the town 'Cognac' celebrating all th..
Spring Fever with Harods & Paradiso
Attention shoppers: the UK's premier locale for luxury, Harrods are offering an exclusive Paradiso POUCH with a va..
MCM x Li Xiao Ran Photoshoot in Modern Weekly China
China's most beloved soap opera star Li Xiao Ran features on the cover of Modern Weekly China in celebration of ou..
Spotted at the Independent Spirit Awards: Frauke Ludwig x MCM
German TV presenter Frauke Ludowig flaunts her glam-rock credentials at the Independent Spirit Awards 2014 in a go..
iAPM Grand Opening Highlights
The wait is over: from black tie highlights to handbags & heels, on 7 Friday we rolled out the red carpet to the f..
Sporty-Chic with Keana & Fashion Has It
From casual to couture, our latest SS14 Keana Collection makes bold style-statements that makes heads turn. Disco..
SS14 White Day Gift + Style Guide featuring Ji-Hye Han & Hae-Jin Park
Exciting times ahead: some of our SS14 products were recently featured in editorials in Cholsun Ilbo and The Star,..
Fashion Has It: Style Diary With MCM
Claire and Vasia from Fashion Has It take us on a European travel whirlwind from Greece to France and Switzerland...
Buzzing in Busan: MCM Opens in Shinsegae Centum City
We’ve just expanded our boutique inside the world’s largest department store. Take a look at our state-of-the-art ..
Berlin Flagship Cocktail Party with Kelis & Marcel Djeng
In celebration of our latest Spring / Summer ’14 collection, MCM hosted an exclusive cocktail reception at our Ber..
Keana: Inspiration & Style File
Today's new star is Keana... With its beautiful handcrafted shrunken lamb leather body and cowhide lining, the Kea..
MCM Opens in Jelmoli, Zurich's Historical Department Store
It’s official: after the success of our Swiss Flagship debut in 2013, we’re pleased to inaugurate our latest retai..
Valentine’s Day Gift Guide with Selfridges
Valentine Day is almost here, so Mademoiselle Robot compiled a little Valentine's Day Gift guide based on what she..
MCM Opens in Shanghai iAPM
Introducing MCM’s latest Flagship Boutique at the Shanghai iPAM mall ? MCM’s hottest landmark for ‘luxe is a retai..
MCM Opens in Taipei Breeze Centre
With Chinese New Year around the corner, we’re rearing to celebrate the Year of the Horse in style. To kick off t..
MCM Opens in Printemps du Louvre, Paris
In its latest premiere in a series of retail exclusives, MCM takes Europe’s ‘City of Lights’ by style, debuting at..



MCM's Nuovo L in the City - Vienna!



This week it's all about our MCM Nuovo L Collection!

While we already immersed into her everyday-life, we had to ask ourselves - from which cosmopolitan destination would this sophisticated head-turner be from? 

Here's what's on our minds: 'guten tag' Vienna!

But why?

Because Vienna, the capital of Austria, is one of the most beautiful metropolises you can imagine, it's classy, elegant and at the same time traditional without being old-fashioned

Just imagine taking a little walk through the small and lovely streets of this characteristic town, passing by some nice cafe and enjoying Austria's well-known cake, the typical "Sacher Torte" full of home made chocolate:


Can you spot the Nuovo L?

Vienna is said to be "The City of Dreams" because it was home to the world's first psycho-analyst - Sigmund Freud. The city's roots lie in early Celtic and Roman settlements that transformed into a Medieval and Baroque city, the capital of the Austro-Hungarian Empire. It is well known for playing an essential role as a leading European Music Centre, from the great age of Viennese Classicism through the early part of the 20th century. The Historic centre of Vienna is rich in architectural ensembles, including Baroque castles and gardens, as well as the late-19th-century Ringstrasse lined with grand buildings, monuments and parks.

Austrian Lifestyle with Nuovo L:


Spot the Nuovo L!

After a day of hard work, the Nuovo L Lady loves to relax and steep within beautiful interiors, however (weather permitting) she's in love with nature and enjoys the outdoors. That's why sometimes she spends her weekends or nights on the rooftop of Vienna's 25 hours Design Hotel. Not only for the view, but also for its concept:

"As symbol for the spectacle, the 25hours Hotel at MuseumsQuartier has taken from the traditions of the circus institution. It is a place of surreal, surprising and sexy allure, where the fantastic and exotic delight.  If you're always on the move, the luxurious transitory  character is ever present, moving with you organically with real artisanship and art.  Improvisation, seeming juxtapositions and eclecticism are felt in the 25hours Hotel Vienna.  Sawdust meets heavy velvet curtains, raw concrete meets fluffy carpet."

Austrian City Life with Nuovo L:


Nuovo L strikes a pose in Austria's illustrious capital

In this cosmopolitan locale, characteristic old buildings whisper stories from a distant epoch and stand for heritage and a love for detail.  Therein lays a romantic vein inside our minimalistic hand bag and we totally think this builds the perfect and necessary contrast to our minimalistic Nuovo L Collection, which means: The typical, cultivated and open-minded Nuovo L Lady must feel like in paradise while breathing in the fresh air of Vienna!

Austrian Arts with Nuovo L


Vienna has over 100 museums with major collections of a global calibre with bizarre little oddities.  Nuovo L's passion is to visit, look & marvel at them!  For example: 

The Hundertwasserhaus by Friedensreich Hundertwasser, designed to counter the clinical look of modern architecture, suits her fancy as it reinvents the traditional through iconoclastic aesthetics.

Nuovo L also likes to get lost within the MuseumsQuartier Wien, as it stands as one of the largest culture & art complexes in the world. The many courtyards, ­cafes, and shops throughout the complex bestow the look & feeling of an urban living room, and an oasis of calm in the middle of the city. 

Historic buildings and contemporary museums from the 18th and 19th centuries form a unique architectural ensemble and create a special ambience.  At the MuseumsQuartier Wien, the production and experience of art form an inseparable whole with recreation and relaxation.

Austrian Travel with Nuovo L:


As you may already know, Austria is a popular holiday destination for voyagers and the jet-set from all around the world. Healthy fresh air and wonderful landscapes can be found everywhere around the sea.  An added bonus?  Italy is just around the corner! 

Up-Close & Personal - The Nuovo L Collection:




Clean shapes, a bevy of decadent colours and an attitude of elegant sophistication to boot: Our Nuovo L Collection is a synonym for style and sophistication.  It's the perfect companion for luxury enthusiasts and MCM aficionados worldwide. 

A damsel-in-delight, Nuovo L is a successful haromony of functionality, minimalistic and trendy design -- you'll see: it's the best partner, assistant and companion for every business woman on-the-go: it's practicality and quality in a league of its own.


I hope you enjoyed our little trip to Vienna!

Love and many hugs, 

Nike Jane 

Vienna , Nuovo L , City