We're as deeply in love with our "Very MCM" collection as the deep blue sea. Why? It's pretty easy for us to answer this because this collection celebrates MCM's past and the present. When our "Very MCM" cruise collection was released, it heralded a generation's lust for life & 'voie de vivre', back in the 1980s:
The power to sail away,
the possibility to travel the world
and the boundless inner freedom to start something new.
More than 25 years later, our "VERY MCM" Collection doesn't lose its charme as this handbag series reflects our dreams even more than ever. Today we're still passionate for travel, we still respect and love nature, and we're always on-the-go valuing quality and handcrafted designs with an ever stronger demand!
The "VERY MCM" Collection talks to us by her strong character and her inner voice:
VERY MCM's high Italian canvas material reflects a love of nature, for contemporary style and sustainable desire. VERY MCM is the perfect companion for an urban nomad, a nature lover and a personality that has an eye for beautiful aesthetics and practical things that make sense.
Join VERY MCM & jump on a yacht, enjoy the moment and think about the really important things in life. Or perhaps spend the day outdoors in nature, looking at all the beautiful seascapes and try to think about all the mountains you've climbed and the stones on your path you've thrown away.
The "VERY MCM" Collection has a very cool, sporty character so the woman and man who fall in love with the collection love to stand out, listen to their inner voices and of course, want to being out their signature styles
VERY MCM is a vintage-lover, someone who loves to take a look back without losing dreams for the future. It's all about harmonising the past, the present and the future - and VERY MCM embraces both worlds with style!
So how about you? Are you a "VERY MCM" lover, hmm?
Enjoy the rest of the week and have a wonderful day <3
xx Sarah Jane