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Up-Close & Personal: Meet MCM's First Lady!

27-02-2013

first_lady_front


Hi Everybody,


Time flies! In this case we're pretty happy about the fact that Spring-time will be knocking on our doors very very soon. The trees are no longer naked, the flowers are starting to spread their colours all around the city and little sun beams remind us of the bright side of life.  All in all we feel inspired to enjoy every moment of being, we're ready for changes and a brand new lover: The MCM First Lady collection! 


mcm_mood Since our whole crew is obsessed by that iconic collection, we decided to dedicate a whole week all those beauties that are part of the First Lady-family. Let's immerse into the world of minimalistic aesthetics, vibrant shades and exuberant tones and dive into the world of First Lady! 


So what does the First Lady like? How does he spend her days? How does her apartment look like and what does she do to stay as beautiful as she is? Well, let's figure it out!


This is today's protagonist: One of the First Ladies (Boston), up-close-and-personal:

firstlady1

And this is what surrounds her, what creates her iconic character, what she'd like if she were a real first lady:


mcm_mood_living

As the first Ladies are modern and sleek but with a strong sense of elegance and poise, this is what her apartment would look like. She prefers it the special way by always stays true to her minimalistic roots without forgetting about the importance of warmth and cosyness. Boredom doesn't exist in her life which is reflected by all those little details making her personal space as outstanding as it can be. 


This is where she'd feel comfortable:


mcm_mood_travel

The classy First Lady Collection befits virtually any attire, affording style versatility for style mavens & tastemakers alike. If she was a real lady, she'd spend her life in some vibrant city that is full of sunshine and magic places. She adores the ocean and it's shallow waves, she needs inspiring moments and destinations to feel alive. She likes to discover new areas, to find the beauty in the little things. Her life is glamourous and so she is. But one thing is for sure: Thoughtfullness is always more important than the veener. Beauty is just the superficial grassroot fo everything.


This is how she spends her leisure time:


mcm_mood_hobby

If the first lady were a person, she'd take care of her body and health. She'd spend sunny days in nature rather than staying inside. She likes sailing away and feeling her body, she likes doing sports like tennis and yoga for the mental health. Her creativity is huge. She draws and loves books as much as discovering the city by bike. Of course she's a fan of luxurious moments, too, which makes her enjoying the wind blowing up her hair while driving a cabriolet through secret streets.  Also gardening grabs her attention - the beauty of flowers in combination with the feeling of creating something by yourself, letting something grow is what makes her happy.


mcm_mood_food


Another important part of the First Lady's everyday life: food. The more healthy, the better, but always with a special twist. Her food is extraordinary, just like her. 


Here are some more First Lady Beauties for you to enjoy:


The First Lady Mini:

firstlady2


The First Lady Tote:firstlady4

The First Lady in a beige colourway - more to follow soon!

firstlady3


I Hope you're enjoying our week full of First Ladies! More specials to follow soon!


Love and many hugs,

yours Nike Jane 

Tags
First Lady , Moodboard , Tote , Boston , Nike Jane
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