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Revealed: Who Is REALLY Behind MCM's Window Displays

07-02-2013

first


Do you ever wonder how we make our window displays? Well one day, I asked and was told to go to the great Visetos Bunny, keeper of all of MCM's secrets. He told me I couldn't stay as I would disturb the elves, but he hid in Shin Kong Place and Yintai Park Life on the eve of Chinese New Year window decorations being done and he waited to see who would come.


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Around midnight, as the shopping centre was empty, he heard the pitter patter of a few dozen tiny feet and the sound of an old jazz band...


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The MCM elves had arrived! Dressed as marching band members, they were carrying some of our bags and getting busy in the windows.


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It wasn't always easy for them. Due to their size, they often get stuck in our largest trunks... Sometimes even in briefcases and vanity cases.


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While some of the troop helped a poor elf out of a vanity case, some others found a Veronika Isis bag to display. They didn't want to let go of it as they loved it so!


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Facetious little elves like to dress up and play hide and seek while working. But most of all...


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They work all through the night, listening to jazz and they create wonderful Chinese New Year displays!


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Chinese New Year is the most important of the traditional Chinese holidays. The celebrations go on for 15 days. Little red envelopes are passed on from married couples or the elderly to juniors or young couples. The amount of money in the red envelopes can be anything, but it has to be even numbers. In addition to the envelopes, it is also a tradition to exchange gifts.


The star of this year's Chinese Zodiac is the Snake. The Snake symbolises intelligence, gracefulness and materialism. Snakes like to surround themselves with the finest things life has to offer...


Here are some of our star Chinese New Year products


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Traduction - Des elfes ont envahi nos vitrines pour le nouvel an chinois!


Love from Mademoiselle Robot

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windows , display , mcm , veronika , armour
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