MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
MCM Tagged On Instagram IV
Here at MCM we surf the net watching the social media pulse, what's buzzing and of course, trending. We don't jus..
MCM Launches Pop-up Store in Singapore Scottswalk Galleria
 
AW14 Catalogue Before-and-After Making-of Featurette
Virtual meets reality this season, unveiling a glitch-to-glamour aesthetic where the organic fuses with the digita..
Top 3 MCM Customer Favourites on Neiman Marcus
The votes are in: e-luxury shopping destination Neiman Marcus asked their customers to pick their favourite bags o..
Fashion Has It Visits Japan with MCM - Part II
Follow Claire & Vasia on their adventures through Japan - travelling across the Land of the Rising Sun, they visit..
Flagship Store Opening in Munich
Calling all bag-o-holics, arm-candy hunters & backpack enthusiasts alike: it's official - MCM proudly announces th..
Editorial Stylights of July
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
Introducing the AW14 Jaguar Visetos
From the organic to the digital, the Jaguar Visetos takes a walk on the style-side interlacing pixelated jaguar pa..
Lookbook.nu Style Vote: Cognac Edition
Our latest fan is a stylist from Slovenia, mother of two and yoga bunny named Blanka. She caught our eye with her ..
MCM Launches Largest European Boutique at Harrods
It's official: MCM celebrates the opening of its largest European boutique at the internationally-acclaimed luxury..
MCM Autumn/Winter 2014 - Digital Soldier
Introducing MCM AW14 season campaign
MCM Debuts at the Malaysian Pavilion
It’s official: on 28 June, MCM debuted in Malaysia’s premier shopping destination, the Pavilion Kuala Lumpur. Whe..
First Look: MCM Makes Space for Exo in Seoul
It's official: on 26 June 2014, MCM took one stellar step for style & a quantum leap for ‘luxe, in an exclusive Gr..
Road to Brazil 2014: Mario Gotze Joins #TeamMCM
Our Road to Brazil continues: Introducing our sports-meets-style collaboration where football teams with fashion. ..
Munchen Cute Monsters Launch in Berlin
From Brazil to Berlin, MCM teamed samba-with-soccer debuting our Munchen Cute Monsters Limited Edition. In a boss..
Munchen Cute Monsters Kick-Off in London
In celebration of MCM's latest limited edition and the World Cup season, we kicked off the Munchen Cute Monsters c..
Munchen Cute Monsters Kick Off At The Galeries Lafayette
The Munchen Cute Monsters collection kicks off at the Galeries Lafayette in Paris, celebrating a double-entendre f..
MCM Scarf Project - Introducing Xu Hualing
Introducing Xu Hualing whose bright tangerine coloured scarf makes use of the Nanjing Brocade technique. The inspi..
MCM Opens in LOTTE Shenyang
Our German Ambassador Sarah Jane takes you on a tour of our new store in LOTTE Shenyang. Find out more here:
HRH Collection Styles the MCM Princess Clutch
Our US Ambassador HRH Collection styles our brand new Princess Clutch. Find out more here:

Prev

Next

MCM Celebrates Chinese New Year with the Armour Collection: Red Edition

05-02-2013

first


The Chinese Zodiac is a scheme that relates each year to an animal and its attributes. There are 12 signs in the Chinese zodiac, which means the cycle changes every 12 years. The cycle begins with the Rat and then goes on to: Ox, Tiger, Rabbit, Dragon, Snake, Horse, Sheep, Monkey, Rooster, Dog and Pig. The year animals represent how you present yourself (or how others perceive you)... 


Last year, we entered the year of the Dragon - which is MCM's sign (the brand was created in 1976). To celebrate, we launched the Flying Dragon collection, which was promoted in store with exclusive visual merchandising displays and artworks.


dragon


This year we are moving on to the next sign in the Chinese Zodiac: the Snake. The Snake generally symbolises intelligence, gracefulness and materialism. Snakes like to surround themselves with the finest things life has to offer, which is why we are dedicating our stunning, python-printed Armour Collection RED to the Year of the Snake.


8295604075_6a8b298913_o


The Armour Collection was inspired by the legendary knights who protected European's royal nobility in Medieval times. Its design derives from their traditional ornately scaled plate armours. The collection's timeless Visetos material also features a unique python pattern on exotic leather, embellished with a sprinkling of gold studs. This is a really bold, unique and individual collection, perfect to celebrate the intelligent and refined Snake


RED


The Armour Collection includes a variety of accessories such as pouches of varied styles, an interchangeable drawstring-shopper, purses, bracelets and belts expressing a passion for opulence with undertones of grandeur with confidence.


red1

We created special displays and visual merchandising layouts in our stores to celebrate the Year of The Snake. See below for the magical displays created in our Park Life and Shin Kong Place (read here about SKP 1st Anniversary) boutiques.


windows



Traduction - Fetez avec nous le Nouvel An Chinois (annee du serpent), et portez fierement notre Armour Collection en rouge.


Love from Mademoiselle Robot



Tags
chinese , new year , snake , mcm , armour
Comment
+0