We are so proud of our new SS13 campaign, "Very MCM in Monaco" (read about it here), starring supermodels Hana Jirickova and Robertas Aukstuolis that we wanted to share with you a few snippets of what happens behind the scenes during our campaign shoot. So I snuck around like a mouse and had little chats with various members of our elite team of fashion experts.
First up is our Manicurist, or should I say nail magician Del Fin. When I chatted with her, she explained that for the shoot, she wanted "something natural and chic, in the nude palette". She also told us that she tried a few colours before settling on the one that made it into the campaign: "the first one we tried was a little too brown in the daylight so we picked a different shade that looked more natural".
As a former nail biter having kicked this nasty, nasty habit, I can definitely vouch for a well rounded, natural looking nail. Although a classic red is lovely, there is nothing quite as elegant as a well groomed, natural nail. Especially while sailing in Monaco in the Summer. I find that the manicure is particularly well suited to the choice of outfits and bags: timeless and understated.
... and finally, Del Fin - who is decidedly a woman of taste, us French women often are - tells us she saw all the new MCM bags and loves them! How could she not, I wonder!
Traduction - Notre manucuriste, Del Fin, explique les teintes de vernis qu'elle a choisi pour notre nouvelle campagne.
Love from Mademoiselle Robot