MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
December Editorial Stylights
MCM is everywhere! You've seen us on the back of bloggers, slung across the shoulders of celebs and on the arms of..
SS15 Press Day Highlights Part II
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement desi..
First Anniversary Lucky Bag Event at M:AZIT
It's been a year full of exhibitions, talented artists and amazing installations - it's really been a blast. We ar..
Grand Opening Event at MCM Lab
For the Grand Opening event of our MCM Lab, we threw a fashion-fete inviting 3,000 visitors including superstar ba..
MCM Celebrates Printemps Opening with 'Move'
In celebration of our latest opening at Printemps Haussman, MCM debuted a 'Tour du Fashion', inaugurating a cycle-..
SS15 Press Highlights Part I
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement de..
MCM Receives Two Awards at the Asian Couture Federation Awards Gala
In celebration of MCM's distinguished designs, unique aesthetics and avant-garde culture, MCM was awarded a duette..
Discover Our New Berlin Mitte Store
Introducing Mitte; located at the heart of Berlin's historic core, MCM’s latest Flagship is designed as the contem..
MCM Lab Grand Opening - Our New Shoppertainment Space in Seoul
After the success of our concept stores in Seoul, MCM are pleased to launch the latest "Shoppertainment" Flagship ..
MCM Pavilion Kuala Lumpur Flagship Store Grand Opening Event
In celebration of MCM’S first Flagship boutique in Malaysia, MCM hosted a Grand Opening fashion-fete at the presti..
Holiday Collection Debut
Dreaming of an MCM Christmas? This holiday season, diamonds are a bag’s best friend introducing a bevy of jewel-en..
MCM Debuts at the Galeries Lafayette: Homme
We've opened our first worldwide MCM Man shop on the ground floor of the Galeries Lafayette Homme on the Boulevard..
MCM Opens in Paris Printemps Haussman
Exciting things are happening Mademoiselle Robot's hometown of Paris... We are happy to announce the opening of ou..
Beijing Fashion Show Editorial Roundup
Today, we would like to share with you some of the editorial highlights surrounding our SS15 show. We were over th..
MCM Opens in Zhengzhou Mix C
Discover our brand new store in the spectacularly vast and luxurious MixC shopping centre in Zhengzhou, China.
SS15 Fashion Show Pre-Event Editorials
 
MCM Spring/Summer 2015 showroom highlights by Josie Loves
During her stay in New York City, our German blog ambassador visited the MCM US showroom. Discover her photos here..
Munich2Beijing Rabbit Project Tour: About the The Phoenix International Media Centre
Two weeks ago, MCM got it ‘Game On’ for the official SS15 ‘Diamondland’ fashion show premiere. Presented through a..
SS15 Beijing Fashion Show Celebrity Stylights & Afterparty featuring V V Brown
It’s official: from black-tie highlights to handbags and heels, MCM ignited the international stage introducing th..
MCM Opens in Xi’an Plaza Printemps
From creamy, pastel hues to muted earth tones, MCM launches its premiere in Xian at the Plaza Printemps. Located..

Prev

Next

Discover the Elegant & Sophisticated First Lady Croco Line

13-12-2012

first


Once upon a time, in Washington DC (1995), MCM gifted a royal blue handbag to Hilary Clinton: the Hilary bag in one of her favoured hues. Mrs Clinton loved the bag and so since then the series has been known as the ‘First Lady’ collection, now one of our classic lines. Each season, there is a variation on the timeless design. The First Lady comes in many, many colours and is now available in a beautiful croco version. I can't really be impartial about the First Lady Croco as it is one of the MCM bags in my collection. 


gracesketch

Sketch of the small FLC from Harrods


smallcroco

mediumcroco

largecroco

ADImage

Our Campaign image featuring the small First Lady croco


At the beginning of the season, I got my hands on the medium one in orange, just before I flew to Stockholm for Fashion Week. It has been a faithful companion ever since, accompanying me to Paris and of course following me everywhere in London. 


stockholm

inlondon


Last time my mum came to stay with me from Paris, she took one look in my wardrobe and decided I should give her my First Lady Croco! My mum is very discerning and stylish and she also loves her MCM bags! To honour this beautiful piece of craftsmanship, I thought today I'd focus on how we make the First Lady, a little insight into the labour of love behind the lovely bag. 


leather

Leather Samples

IMG_3938-copy


skecthes


FL!

Becoming This Season’s It-Bag: Design Sketchs & AD campaign Colour Proof

FL3


And since it is the season for giving, why not give a subtle hint to your loved ones by creating a Christmas e-card on our holiday microsite featuring the First Lady Croco?


card


Traduction - Le sac First Lady en crock est l'un de mes sacs favoris cette saison. J'ai la version orange. C'est aussi l'un de nos modeles classiques, reinterprete chaque saison.


Love from Mademoiselle Robot


Tags
First Lady , Croco , MCM , Classic , Timeless
Comment
+0