Virtual meets reality this season, unveiling a glitch-to-glamour aesthetic where the organic fuses with the digita..
Top 3 MCM Customer Favourites on Neiman Marcus
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Fashion Has It Visits Japan with MCM - Part II
Follow Claire & Vasia on their adventures through Japan - travelling across the Land of the Rising Sun, they visit..
Flagship Store Opening in Munich
Calling all bag-o-holics, arm-candy hunters & backpack enthusiasts alike: it's official - MCM proudly announces th..
Editorial Stylights of July
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
Introducing the AW14 Jaguar Visetos
From the organic to the digital, the Jaguar Visetos takes a walk on the style-side interlacing pixelated jaguar pa..
Lookbook.nu Style Vote: Cognac Edition
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MCM Launches Largest European Boutique at Harrods
It's official: MCM celebrates the opening of its largest European boutique at the internationally-acclaimed luxury..
MCM Autumn/Winter 2014 - Digital Soldier
Introducing MCM AW14 season campaign
MCM Debuts at the Malaysian Pavilion
It’s official: on 28 June, MCM debuted in Malaysia’s premier shopping destination, the Pavilion Kuala Lumpur. Whe..
First Look: MCM Makes Space for Exo in Seoul
It's official: on 26 June 2014, MCM took one stellar step for style & a quantum leap for ‘luxe, in an exclusive Gr..
In Store Atmosphere - A Touch Of Jazz
If you've ever set foot in an MCM store anywhere in the world, you will no doubt have noticed the inimitable atmosphere. In case you haven't already been in one of our stores, I urge you to try and visit your local boutique (you will find all the information on our interactive map). There are multiple things that come together to make our stores special- First of all of course there is the decor, all white, minimal mixed with a luxurious plush feel, complete with our trademark MCM plates dotted around the store. To get a better idea, have a look at the London Flagship Store Tour video I filmed a few months ago. Our store staff, always smiley and welcoming is also an immense contributing factor to the MCM atmosphere.
Finally, (and this is today's topic) - the music we play in our boutiques will transport you to different places, it will make you dream your life and help you find the perfect bag to accompany you at any moment. In the next few weeks, I will share with you some of the songs playing in store and highlight the bag that I think is embodied in the songs. Tell me if you agree!
First song is "A Touch of Jazz" by Collective Sound Members. A very relaxed, lounge-y track that evoked Balearic holidays, sunsets on the beach and endless Summers. To me, the perfect companion for a Summer love is the Boston 21 Mini in Orange - its colour so close to the beautiful sunset hues. The small size makes it perfect to carry for impromptu cocktails on the beach when you only want to bring what matters. Pair it with a simple floor length dress, a straw hat and lots of attitude.
Traduction - L'atmosphere qui regne dans nos boutiques est sans pareille. Elle est due a la decoration, bien sur, mais aussi au sourire de nos vendeurs et enfin a la musique envoutante qui passe dans nos magasins.