MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
MCM Opens in Zhengzhou Mix C
Discover our brand new store in the spectacularly vast and luxurious MixC shopping centre in Zhengzhou, China.
SS15 Fashion Show Pre-Event Editorials
 
MCM Spring/Summer 2015 showroom highlights by Josie Loves
During her stay in New York City, our German blog ambassador visited the MCM US showroom. Discover her photos here..
Munich2Beijing Rabbit Project Tour: About the The Phoenix International Media Centre
Two weeks ago, MCM got it ‘Game On’ for the official SS15 ‘Diamondland’ fashion show premiere. Presented through a..
SS15 Beijing Fashion Show Celebrity Stylights & Afterparty featuring V V Brown
It’s official: from black-tie highlights to handbags and heels, MCM ignited the international stage introducing th..
MCM Opens in Xi’an Plaza Printemps
From creamy, pastel hues to muted earth tones, MCM launches its premiere in Xian at the Plaza Printemps. Located..
MCM Celebrates Vogue Fashion's Night Out in Space
From intergalactic-‘glam to stellar-style, MCM celebrated Vogue Fashion’s Night Out with a fashion-fete at our Spa..
Taipei Pop up Premiere at the Breeze Centre Songgao
Calling all Digital Soldiers: in celebration of our pop-up store tour, MCM premiered at the Breeze Centre Songgao...
Michael Michalsky Salutes Officiel Hommes 6th Anniversary with MCM
This month, L'Officiel Hommes celebrated their 6th anniversary. To celebrate, MCM's Creative Director, the talente..
MCM Debuts the X-Mini
3 styles, 1 bag: from over-the-shoulder ‘glam to cross-body couture, MCM proudly unveils the next generation of bo..
Pop-Up Roundup Part II - Hefei & Shenyang Xing Long
From pop-up to prestige, MCM debuted a ‘tour de magasin’ inaugurating a series of mini-storefronts designed to cur..
What’s inside Your AW14 Mia Bag, Sarah-Jane?
The rumours are true: if you want to get to know someone, look inside their bag! It's not all about the exterior ..
Changsha Premiere at the Friendship Department Store
From gilded archways to muted interiors, MCM celebrated a first time debut in Changsha at the historical Friendshi..
Special Stark Backpack Meets Spikezilla in the Phoenix Magazine
Trick-or-trend: this Halloween, MCM’s edgiest hero joins forces with Spikezilla in style-royale of epic proportion..
Pop-Up Roundup Part I - Amsterdam & Tianjing
From pop-up to prestige, MCM debuted a ‘tour du magasin’ inaugurating a series of mini-storefronts designed to cur..
MCM Launches First Flagship in Macau at the Four Seasons
From Munich to Macau, MCM proudly debuted in Asia’s answer to Vegas en-vogue, the Cotai Strip. Located in the gla..
MCM Launches Ginza HAUS II in Tokyo
From classic to contemporary, MCM makes a second act debut in Ginza, launching an avant-garde counterpart to the e..
Munich Opening Social Stylights
We threw an Oktoberfest themed party for the opening of our new Munich Flagship boutique where we invited Munich’s..
Kris Wu & Shawn Dou Duke It Out, MCM Style!
Put up your dukes: this season, MCM debuted the next generation of backpack shapes celebrating mobility, heritage ..
MCM Opens in Chengu LOTTE
It’s official: MCM debuted in the world’s largest “New Century Global Centre” in Chengdu. Celebrated as China’s la..

Prev

Next

Brand Experience Routemaster: The Wish Magazine 1st Edition Picnic Celebration

11-09-2012

STMAIN

WISHMCM


On a sunny August day, Carrie (Wish Wish Wish), Lucy (Shiny Thoughts) - two of London's most popular bloggers - and the rest of the Wish Magazine team boarded the MCM Routemaster for a celebratory picnic of their first issue in a London park. The British weather being what it is, the sunshine was soon replaced by a torrential downpour and they had to improvise a picnic on board! 


Carrie from Wish Wish Wish was one of the lovely bloggers involved in our SS12 Blogger Makeover and she has since been a friend of MCM, so it was truly great to be able to support her magazine in that way and help her celebrate the success of Wish Magazine's first issue. 


Logos

ST

Photo Courtesy of Shiny Thoughts

The MCM Routemaster has seen some truly great and interesting things this Summer, but it was the first time a picnic was organised on the top deck! It was very much in keeping with the original spirit of Wish, a magazine put together by best friends Carrie and Lucy to cater for girls like them who are a little bored with the same old editorials seen in fashion magazines. They wanted to create something girls in their twenties could relate to, with affordable clothes featured in editorials, models who look like us and articles about topics that matter to their audience.  

STLOGO

WISH

Tweets

ST1

ST2

Photo Courtesy of Shiny Thoughts

We were more than happy to support the girls initiative and so we invited them to use the bus for the day - little did we know it would turn into a Noah's Ark of sorts, saving style bloggers from the monsoon! Carrie and Lucy, we love what you've done with the place!


HJ4

HJ3

HJ2

HJ1

logohj

Photos Courtesy of Hjartesmil


Read more about their adventure on Shiny Thoughts and Hjartesmil.

Have a look at Carrie's MCM makeover.

Purchase Wish Magazine


Traduction - Carrie (Wish Wish Wish) et Lucy (Shiny Thoughts), les deux creatrices de Wish Magazine ont emprunte notre bus le temps d'un picnic arrose par la pluie londonienne. Elles ont invite l'equipe du magazine et ont passe une apres-midi plutot surrealiste a bord de notre bus et a l'abri de la pluie torrentielle.


Love from Mademoiselle Robot

Tags
Wish , Carrie , Lucy , MCM , Bus
Comment
+0