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December Editorial Stylights
MCM is everywhere! You've seen us on the back of bloggers, slung across the shoulders of celebs and on the arms of..
SS15 Press Day Highlights Part II
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement desi..
First Anniversary Lucky Bag Event at M:AZIT
It's been a year full of exhibitions, talented artists and amazing installations - it's really been a blast. We ar..
Grand Opening Event at MCM Lab
For the Grand Opening event of our MCM Lab, we threw a fashion-fete inviting 3,000 visitors including superstar ba..
MCM Celebrates Printemps Opening with 'Move'
In celebration of our latest opening at Printemps Haussman, MCM debuted a 'Tour du Fashion', inaugurating a cycle-..
SS15 Press Highlights Part I
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement de..
MCM Receives Two Awards at the Asian Couture Federation Awards Gala
In celebration of MCM's distinguished designs, unique aesthetics and avant-garde culture, MCM was awarded a duette..
Discover Our New Berlin Mitte Store
Introducing Mitte; located at the heart of Berlin's historic core, MCM’s latest Flagship is designed as the contem..
MCM Lab Grand Opening - Our New Shoppertainment Space in Seoul
After the success of our concept stores in Seoul, MCM are pleased to launch the latest "Shoppertainment" Flagship ..
MCM Pavilion Kuala Lumpur Flagship Store Grand Opening Event
In celebration of MCM’S first Flagship boutique in Malaysia, MCM hosted a Grand Opening fashion-fete at the presti..
Holiday Collection Debut
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MCM Debuts at the Galeries Lafayette: Homme
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MCM Opens in Paris Printemps Haussman
Exciting things are happening Mademoiselle Robot's hometown of Paris... We are happy to announce the opening of ou..
Beijing Fashion Show Editorial Roundup
Today, we would like to share with you some of the editorial highlights surrounding our SS15 show. We were over th..
MCM Opens in Zhengzhou Mix C
Discover our brand new store in the spectacularly vast and luxurious MixC shopping centre in Zhengzhou, China.
SS15 Fashion Show Pre-Event Editorials
MCM Spring/Summer 2015 showroom highlights by Josie Loves
During her stay in New York City, our German blog ambassador visited the MCM US showroom. Discover her photos here..
Munich2Beijing Rabbit Project Tour: About the The Phoenix International Media Centre
Two weeks ago, MCM got it ‘Game On’ for the official SS15 ‘Diamondland’ fashion show premiere. Presented through a..
SS15 Beijing Fashion Show Celebrity Stylights & Afterparty featuring V V Brown
It’s official: from black-tie highlights to handbags and heels, MCM ignited the international stage introducing th..
MCM Opens in Xi’an Plaza Printemps
From creamy, pastel hues to muted earth tones, MCM launches its premiere in Xian at the Plaza Printemps. Located..



Discover the MCM Brand Experience in London this Summer!


London's red double decker buses are famous the world over... Here we call it the Routemaster. It was first introduced in 1954 by the Associated Equipment Company and London Transport. If you walk in any gift shop today, you will find dozens of different Routemaster toys. It truly is a London icon! 


This year MCM joins the jubilee & celebrations of the games in commemorating the UK’s legacies of prestige, culture of distinction and world-renowned heritage of excellence. Entitled The MCM Brand Experience, MCM unveils the third edition of its logo-branded mobile centre, for the first time on the streets of London conveying a 360 degree brand experience to local & international customers alike. Inspired by London’s traditional routemaster bus model, the double-decker MCM Experience launches in the UK’s grand Metropolis touring toward the London Eye, across the House of Parliament, over the London Bridge, under Wellington Arch and to other iconic hotspots, locales and landmarks.


In celebration of MCM’s commitment to travel, the double-decker ‘brand experience’ is monogram-wrapped as a giant version of MCM’s Cognac Visetos Luggage offering an immersive opportunity in experiencing the brand’s history culture & lifestyle, its latest collections and the unforgettable ‘World of MCM’ in an elegant moving lounge for passengers. 

Microsoft PowerPoint - 0430 LONDIN BUS.ppt [호환 모드]

Microsoft PowerPoint - 0430 LONDIN BUS.ppt [호환 모드]

The lower deck will feature an exclusive preview of the newly introduced Autumn Winter 12 collection, while drinks can be enjoyed in the lounge area on the upper deck for passengers, VIP’s and enthusiasts alike.

The MCM Brand Experience will operate from 7th to 15th July in London. The Experience will deliver the ultimate hybrid of contemporary British culture and luxury travel within one of the world’s most sought-after capitals.

This version of the MCM Brand Experience follows similar expeditions in Hong Kong & Berlin, commemorating luxury travel in association with its distinguished Modern Mobility Project. The current phase of this illustrious celebration of transport has additionally been created as a prelude to the soon-to-open MCM boutique at Harrods, one of the world's most famous luxury department stores. 

Wellington Arch

MCM will host an international press event on 10 July at the notable Wellington Arch, an iconic landmark and traditional English heritage site. The brand will be the very first to host an event at this internationally renowned historic landmark, and will be feted by movers and shakers of the international fashion industry from China, Korea, Germany, Switzerland and the UK. 


To help you find out all about the bus schedule & route, but also all about MCM in the UK , how to gain access to the bus and all about the Limited Edition Backpack Collection, we are launching a microsite. In the meantime, why not have a look at the video tour of our Sloane Street flagship store?


Modern Mobility Project - Hong Kong4
Mobility Project in Hong Kong

Modern Mobility Project - Berlin3
Modern Mobility Project - Berlin1

Mobility Project in Berlin

MCM , Brand , Experience , Backpack , Routemaste