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First Flagship Grand Opening in Shandong

29-08-2014

I come bearing great news today - then again, when do I not? - for those of you who LOVE MCM and live in the Shandong province in China, we just opened a brand new flagship store at the Jinan Han Lung Plaza. 


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The high-rise retail plaza is located in the heart of the prime commercial district in Jinan. It is quite a landmark in the area because of its design. The shape of the building it very organic: it mimics the undulation of cascading water against Jinan's natural spring back drop & beautiful landscape


 

Our new Flagship is just under 300m2, featuring a crisp & formal use of space within an open & bright environment providing a self-discovery oriented shopping experience. The idea is to invite visitors to explore the collection and create their very own MCM journey. Some interesting store highlights are the theatrical Cognac Visetos displays to celebrate MCM's German Heritage and our spirit of travel and mobility. The centre piece of the displays is a reproduction of the Brandenburg Gate fitted with a unique media screen. Next to it is a classic car, reminiscent of the Golden Age of Shanghai - and another homage to the Age of Travel (the 1900's) when cars became available to the masses.


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Of course, our Autumn/ Winter '14 Digital Soldier campaign also gets a place-of-choice, and you will find a rather dramatic media wall displaying our Digital Soldier images and videos. This eye-catchingly unique juxtaposation of classic and contemporary installations is here to illustrate the evolution of MCM throughout the ages. This is avant-garde luxury at its very best!


 

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Image Credits: DZwww & SD.Ifeng


Traduction - Decouvrez notre nouvelle boutique dans la Province chinoise de Shandong.


Love from Mademoiselle Robot

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Shandong , Jinan , Hang Lung , grand , opening
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