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The Bucket-List: SS15 Shopable Trend Report with MCM &
SoHo Store Opening in New York
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Grand Opening Event at MCM Lab
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SS15 Press Highlights Part I
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Meet the AW14 Stencil Lion Collection


As we get nearer and nearer the end of August, the fashion pack is slowly migrating back from their holidays hideaways and getting ready for the long month ahead. Fashion Week is almost upon us and it will see a fabulous flock of stylish men and women flying from New York to London, to Milan and Paris. It is time for everyone to pick a must-have item for the season too... Today, I would like to introduce you to a serious contender for the "must-have bag of the season": the Stencil Lion. 



The Stencil Lion featured in our AW14 Ad campaign

This is a new design for AW14, still with the concept of organic and digital fusion, expressed through a glitched design. The new kid in town features a new camouflage print comprising the Munich Lion and fluid islands of pixelated gunmetal studs.




From design to reality - the Stencil Lion backpack and its unique camouflage MCM heritage lion pattern.  Take a closer look at the Munich lion and find out more about its history here.


Inspired by the word 'Stanzen' in German, our designer named the collection the STENCIL LION.  Let's have a look at the collection - I dare you not to hotfoot it to your nearest MCM store to buy everything. I am having a hard time containing myself.


The Stencil Lion collection comes in four models: tote,  two different backpack styles (Stark & Duke) and weekender


Duke backpack in Stencil Lion


Stark backpack in Stencil Lion


Weekender - I am currently coveting this one A LOT.


 From the urban jungles to the hyperreal, this season’s newly debuted Stencil Lion series unveils novel camouflage and animal prints that recalibrate natural motifs into the space of the digital. Interlacing gunmetal studded hardware embossed in the season’s camouflage pattern on sumptuous goatskin leather, the exotic virtual-virtuoso epitomises the effortless fusion of the organic and digital. Crafted with vachetta & nappa trim with soft cotton lining, the Stencil Lion collection debuts in a diverse series of shapes comprising an endless matrix of style possibilities including the Stark backpack, Duke backpack and Tote.



And now, take a look at our beautiful beast in motion...




Traduction - Decouvrez le Stencil Lion, toute nouvelle collection pour AH 14

Love from Mademoiselle Robot

Stencil , Lion , backpack , Stark , duke