• Brand Story
  • Lookbook
  • Collection
  • MCM World


Video Feature
Become a fan
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
AW14 Collection Launch In London
Last night, we invited our VIP London customers to an evening of fun, fashion and friandises at our Sloane Street ..
MCM Debuts in Sanya Haitang Bay
From decadent to demure, MCM launched a first-time travel retail boutique within the world’s largest duty free lux..
AW14 Collection Launch Party in Singapore
Raise your glasses: MCM recently hosted a VIP launch toasting to our AW14 collection debut in Singapore. Celebrat..
How to Wear the Cognac Visetos Backpack featuring Waka Flocka Flame
Spotted; American rapper Waka Flocka Flame sporting MCM's iconic Cognac Visetos Backpack in his latest music video..
Digital Soldier Show Window Roundup
This season, MCM fuses the organic with the digital unveiling a glitch-to-glamour aesthetic. In a high-octane vir..
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
Editorial Stylights of August
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
First Flagship Grand Opening in Shandong
Raise your glasses: In celebration of the grand opening of our first Flagship in the Shandong province, we toaste..
MCM Tagged On Instagram IV
Here at MCM we surf the net watching the social media pulse, what's buzzing and of course, trending. We don't jus..
AW14 Catalogue Before-and-After Making-of Featurette
Virtual meets reality this season, unveiling a glitch-to-glamour aesthetic where the organic fuses with the digita..
Top 3 MCM Customer Favourites on Neiman Marcus
The votes are in: e-luxury shopping destination Neiman Marcus asked their customers to pick their favourite bags o..
Fashion Has It Visits Japan with MCM - Part II
Follow Claire & Vasia on their adventures through Japan - travelling across the Land of the Rising Sun, they visit..
Flagship Store Opening in Munich
Calling all bag-o-holics, arm-candy hunters & backpack enthusiasts alike: it's official - MCM proudly announces th..
Editorial Stylights of July
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
Introducing the AW14 Jaguar Visetos
From the organic to the digital, the Jaguar Visetos takes a walk on the style-side interlacing pixelated jaguar pa.. Style Vote: Cognac Edition
Our latest fan is a stylist from Slovenia, mother of two and yoga bunny named Blanka. She caught our eye with her ..
MCM Launches Largest European Boutique at Harrods
It's official: MCM celebrates the opening of its largest European boutique at the internationally-acclaimed luxury..
MCM Autumn/Winter 2014 - Digital Soldier
Introducing MCM AW14 season campaign
MCM Debuts at the Malaysian Pavilion
It’s official: on 28 June, MCM debuted in Malaysia’s premier shopping destination, the Pavilion Kuala Lumpur. Whe..



Meet the AW14 Stencil Lion Collection


As we get nearer and nearer the end of August, the fashion pack is slowly migrating back from their holidays hideaways and getting ready for the long month ahead. Fashion Week is almost upon us and it will see a fabulous flock of stylish men and women flying from New York to London, to Milan and Paris. It is time for everyone to pick a must-have item for the season too... Today, I would like to introduce you to a serious contender for the "must-have bag of the season": the Stencil Lion. 



The Stencil Lion featured in our AW14 Ad campaign

This is a new design for AW14, still with the concept of organic and digital fusion, expressed through a glitched design. The new kid in town features a new camouflage print comprising the Munich Lion and fluid islands of pixelated gunmetal studs.




From design to reality - the Stencil Lion backpack and its unique camouflage MCM heritage lion pattern.  Take a closer look at the Munich lion and find out more about its history here.


Inspired by the word 'Stanzen' in German, our designer named the collection the STENCIL LION.  Let's have a look at the collection - I dare you not to hotfoot it to your nearest MCM store to buy everything. I am having a hard time containing myself.


The Stencil Lion collection comes in four models: tote,  two different backpack styles (Stark & Duke) and weekender


Duke backpack in Stencil Lion


Stark backpack in Stencil Lion


Weekender - I am currently coveting this one A LOT.


 From the urban jungles to the hyperreal, this season’s newly debuted Stencil Lion series unveils novel camouflage and animal prints that recalibrate natural motifs into the space of the digital. Interlacing gunmetal studded hardware embossed in the season’s camouflage pattern on sumptuous goatskin leather, the exotic virtual-virtuoso epitomises the effortless fusion of the organic and digital. Crafted with vachetta & nappa trim with soft cotton lining, the Stencil Lion collection debuts in a diverse series of shapes comprising an endless matrix of style possibilities including the Stark backpack, Duke backpack and Tote.



And now, take a look at our beautiful beast in motion...




Traduction - Decouvrez le Stencil Lion, toute nouvelle collection pour AH 14

Love from Mademoiselle Robot

Stencil , Lion , backpack , Stark , duke