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Pop-Up Roundup Part II - Hefei & Shenyang Xing Long
From pop-up to prestige, MCM debuted a ‘tour de magasin’ inaugurating a series of mini-storefronts designed to cur..
What’s inside Your AW14 Mia Bag, Sarah-Jane?
The rumours are true: if you want to get to know someone, look inside their bag! It's not all about the exterior ..
Changsha Premiere at the Friendship Department Store
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Special Stark Backpack Meets Spikezilla in the Phoenix Magazine
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Pop-Up Roundup Part I - Amsterdam & Tianjing
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MCM Launches First Flagship in Macau at the Four Seasons
From Munich to Macau, MCM proudly debuted in Asia’s answer to Vegas en-vogue, the Cotai Strip. Located in the gla..
MCM Launches Ginza HAUS II in Tokyo
From classic to contemporary, MCM makes a second act debut in Ginza, launching an avant-garde counterpart to the e..
Munich Opening Social Stylights
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Kris Wu & Shawn Dou Duke It Out, MCM Style!
Put up your dukes: this season, MCM debuted the next generation of backpack shapes celebrating mobility, heritage ..
MCM Opens in Chengu LOTTE
It’s official: MCM debuted in the world’s largest “New Century Global Centre” in Chengdu. Celebrated as China’s la..
AW14 Collection Launch In London
Last night, we invited our VIP London customers to an evening of fun, fashion and friandises at our Sloane Street ..
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From decadent to demure, MCM launched a first-time travel retail boutique within the world’s largest duty free lux..
AW14 Collection Launch Party in Singapore
Raise your glasses: MCM recently hosted a VIP launch toasting to our AW14 collection debut in Singapore. Celebrat..
How to Wear the Cognac Visetos Backpack featuring Waka Flocka Flame
Spotted; American rapper Waka Flocka Flame sporting MCM's iconic Cognac Visetos Backpack in his latest music video..
Digital Soldier Show Window Roundup
This season, MCM fuses the organic with the digital unveiling a glitch-to-glamour aesthetic. In a high-octane vir..
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
Editorial Stylights of August
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
First Flagship Grand Opening in Shandong
Raise your glasses: In celebration of the grand opening of our first Flagship in the Shandong province, we toaste..
MCM Tagged On Instagram IV
Here at MCM we surf the net watching the social media pulse, what's buzzing and of course, trending. We don't jus..



Meet the AW14 Stencil Lion Collection


As we get nearer and nearer the end of August, the fashion pack is slowly migrating back from their holidays hideaways and getting ready for the long month ahead. Fashion Week is almost upon us and it will see a fabulous flock of stylish men and women flying from New York to London, to Milan and Paris. It is time for everyone to pick a must-have item for the season too... Today, I would like to introduce you to a serious contender for the "must-have bag of the season": the Stencil Lion. 



The Stencil Lion featured in our AW14 Ad campaign

This is a new design for AW14, still with the concept of organic and digital fusion, expressed through a glitched design. The new kid in town features a new camouflage print comprising the Munich Lion and fluid islands of pixelated gunmetal studs.




From design to reality - the Stencil Lion backpack and its unique camouflage MCM heritage lion pattern.  Take a closer look at the Munich lion and find out more about its history here.


Inspired by the word 'Stanzen' in German, our designer named the collection the STENCIL LION.  Let's have a look at the collection - I dare you not to hotfoot it to your nearest MCM store to buy everything. I am having a hard time containing myself.


The Stencil Lion collection comes in four models: tote,  two different backpack styles (Stark & Duke) and weekender


Duke backpack in Stencil Lion


Stark backpack in Stencil Lion


Weekender - I am currently coveting this one A LOT.


 From the urban jungles to the hyperreal, this season’s newly debuted Stencil Lion series unveils novel camouflage and animal prints that recalibrate natural motifs into the space of the digital. Interlacing gunmetal studded hardware embossed in the season’s camouflage pattern on sumptuous goatskin leather, the exotic virtual-virtuoso epitomises the effortless fusion of the organic and digital. Crafted with vachetta & nappa trim with soft cotton lining, the Stencil Lion collection debuts in a diverse series of shapes comprising an endless matrix of style possibilities including the Stark backpack, Duke backpack and Tote.



And now, take a look at our beautiful beast in motion...




Traduction - Decouvrez le Stencil Lion, toute nouvelle collection pour AH 14

Love from Mademoiselle Robot

Stencil , Lion , backpack , Stark , duke