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Customised Couture: Bespoke Highlights @ MCM Space & Harrods

03-08-2014

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Nothing speaks luxury like exclusivity & uniqueness articulated through a bespoke design.  The pride of ownership speaks volumes through inimitable one-of-a-kinds like no other around the globe.  Customised-couture at its best: from of our largest Flagship in Asia to our largest boutique in Europe, we celebrated our heritage of craftsmanship with a unique duet of unforgettable retail activities. 

  

At the MCM Space - MCM's Largest Flagship in Asia:

 

 

 

 

If you had the time to visit our wonderful MCM Space Flagship in Seoul, you might have recognised our exclusive photo booth where fans could take a picture with friends.  That wasn't all - the snaps could either be shared Twitter, OR made into unique monogram designs

 

 

At Harrods - MCM's Largest Flagship in Europe:

 

That's not all: To celebrate Harrods’ “Made With Love” campaign, we have teamed up with London-based art collective Graffiti Life to create personalised notebooks for customers within the newly opened shop-in-shop Harrods concept store

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The event will take place on Friday 8th and Saturday 9th August from 10am till 5:30pm. On purchasing MCM, customers will be gifted with an exclusive MCM notebook which they can have painted and customised with their name by professional graffiti artists widely known within the street-art scene. Customers visiting the boutique wearing their MCM product will also be gifted with a personalised notebook during the two day event.

(PSST: Twitter @mcmtweets Instagram @mcmworldwide)

 

Want to see a preview? Our UK Editor & Ambassador Laetitia already got her beautiful gift - check out some more blogger stylights below:

 

 

 

As you know, we had a stint in Harrods' windows in 2008 and then a permanent presence from 2012, the year of our Brand Experience in London (and of the Olympics, of course). Our opening in Harrods was a very big one indeed as the department store is a truly iconic landmark in London. It comes as a great complement to our nearby London Flagship (located on Sloane street, just around the corner from Harrods).


The new Harrods concession spans 105 sqm and is also located on Lower Ground Floor, Hall 1. The design concept is simple: natural polished wood combined with gold highlights - it is the perfect canvas for our bags, reflecting both our luxurious heritage and the traditional craftsmanship.


LOVE, the Janes.

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Harrods , MCM Space , customise , bespoke , Diary
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