Do you want to know what makes my heart soar at the moment? Our brand new AW14 collection. There are so many bags in there with stellar potential, I basically just wrote "wishlist" on the front cover of our new lookbook - by the way, have you seen the "Digital Soldier" campaign images? They are out of this world amazing, shot by Dan Jackson, under the direction of PL Studios.
What's even more exciting about this collection is that we are introducing a brand new material:
Talk about giving an iconic print a makeover! The Jaguar Visetos has a dual inspiration: the Mayan jaguar and our AW14 theme which is the convergence of digital and organic. The entire campaign takes its cue from the founder of video art, artist Nam June Paik who said:
Inspired by the illustrious iconography of the age-old king of the jungle, the Jaguar Visetos commands authority in style uniting panache with prestige. Presenting MCM’s singature Visetos print of the season, the never before seen pixilated graphic motifs introduce networked grids layered with armour studded detailing, punctuating MCM’s classic Visetos motif for this season’s unisex collection.
The Jaguar takes two shapes: Jaguar Visetos, which is a take on the signature Cognac Visetos print, but with an added jaguar overlay and the Jaguar Studs which creates a tactile incarnation of the timeless animal print. Both are available on different bag lines and both are immensely covetable.
Jaguar Visetos in tan and grey - which one do you prefer?
MCM's latest Digital Soldier is designed for the urban jungle, available in a gamut of diverse shapes, featuring luscious textural contrasts and audacious colours
Collection mockups & sketches from our Design Team
The never before seen singature print of the season present pixilated graphic motifs introducing networked grids layered with armour studded detailing, punctuating MCM’s classic Visetos motif for this season’s unisex collection
Large wallet in Jaguar Visetos with studded embellishments
The exotic new collection is adorned with solid brass hardware detailing, fitted with elegant black cowhide trim that unites classic craftsmanship with contemporary feral designs
The Sling Medium backpack is one of our new shapes for this season. I think it will soon be on some very stylish backs around the world!
The Christina Tina boston received the Jaguar Studs treatment - witness the beauty
The Jaguar Visetos collection interlaces pixelated nickel studded hardwares embossed in the season’s signature design from the organic to the digital
The Keana (left) and Shopper (right) both reinvented thanks to their newly found wild side
Embracing an exotic aesthetic, the fiercely designed collection infuses the jaguar pattern with delicate pony hair, box calf, nappa and exotic python in exuberant patchworks of lavish detailing and texture.
Ready to become a Digital Soldier? Take a strut on the style side with our Jaguar Visetos collection-
Traduction - Decouvrez notre tout nouveau Jaguar VIsetos, une nouvelle matiere pour l'AH14.
Love from Mademoiselle Robot