MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
MCM Debuts the X-Mini
Here at MCM we are constantly pushing the boundaries of design and luxury. With our backpack fans of all ages in m..
Pop-Up Roundup Part II - Hefei & Shenyang Xing Long
From pop-up to prestige, MCM debuted a ‘tour de magasin’ inaugurating a series of mini-storefronts designed to cur..
What’s inside Your AW14 Mia Bag, Sarah-Jane?
The rumours are true: if you want to get to know someone, look inside their bag! It's not all about the exterior ..
Changsha Premiere at the Friendship Department Store
From gilded archways to muted interiors, MCM celebrated a first time debut in Changsha at the historical Friendshi..
Special Stark Backpack Meets Spikezilla in the Phoenix Magazine
Trick-or-trend: this Halloween, MCM’s edgiest hero joins forces with Spikezilla in style-royale of epic proportion..
Pop-Up Roundup Part I - Amsterdam & Tianjing
From pop-up to prestige, MCM debuted a ‘tour du magasin’ inaugurating a series of mini-storefronts designed to cur..
MCM Launches First Flagship in Macau at the Four Seasons
From Munich to Macau, MCM proudly debuted in Asia’s answer to Vegas en-vogue, the Cotai Strip. Located in the gla..
MCM Launches Ginza HAUS II in Tokyo
From classic to contemporary, MCM makes a second act debut in Ginza, launching an avant-garde counterpart to the e..
Munich Opening Social Stylights
We threw an Oktoberfest themed party for the opening of our new Munich Flagship boutique where we invited Munich’s..
Kris Wu & Shawn Dou Duke It Out, MCM Style!
Put up your dukes: this season, MCM debuted the next generation of backpack shapes celebrating mobility, heritage ..
MCM Opens in Chengu LOTTE
It’s official: MCM debuted in the world’s largest “New Century Global Centre” in Chengdu. Celebrated as China’s la..
AW14 Collection Launch In London
Last night, we invited our VIP London customers to an evening of fun, fashion and friandises at our Sloane Street ..
MCM Debuts in Sanya Haitang Bay
From decadent to demure, MCM launched a first-time travel retail boutique within the world’s largest duty free lux..
AW14 Collection Launch Party in Singapore
Raise your glasses: MCM recently hosted a VIP launch toasting to our AW14 collection debut in Singapore. Celebrat..
How to Wear the Cognac Visetos Backpack featuring Waka Flocka Flame
Spotted; American rapper Waka Flocka Flame sporting MCM's iconic Cognac Visetos Backpack in his latest music video..
Digital Soldier Show Window Roundup
This season, MCM fuses the organic with the digital unveiling a glitch-to-glamour aesthetic. In a high-octane vir..
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
Editorial Stylights of August
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
First Flagship Grand Opening in Shandong
Raise your glasses: In celebration of the grand opening of our first Flagship in the Shandong province, we toaste..

Prev

Next

MCM Launches Largest European Boutique at Harrods

18-07-2014

Guys, I am absolutely over the moon to be able to share these MCM news with you today. As you know, we had a stint in Harrods' windows in 2008 and then a permanent presence from 2012, the year of our Brand Experience in London (and of the Olympics, of course). Our opening in Harrods was a very big one indeed as the department store is a truly iconic landmark in London.


Harrods_MCM_2_0094


Fast-forward two years later, and we're opening a new shop in shop concept in Harrods. It is the largest MCM shop in shop within a department store in Europe - impressive, isn't it? It comes as a great complement to our nearby London Flagship (located on Sloane street, just around the corner from Harrods).


Harrods_MCM_2_0139


Harrods_MCM_2_0068


The new boutique at Harrods spans 105 sqm and is located on Lower Ground Floor, Hall 1. The design concept is simple: natural polished wood combined with gold highlights - it is the perfect canvas for our bags, reflecting both our luxurious heritage and the traditional craftsmanship. 


FuccjhL6iiYI8srri8xbnLghAQPAOzraNJvtC27uNxg,FIXBKlSv4ZD_vRjY-Jb5vmgIKocBa5MX5ZoqI_bcSSk,CAtzMZ9aopJITMCszZj83XWrbwg0rsQct1tWD2POslI,Fa1j-_mhuc43jo6gRQGziZvNRzFUKw1Zc92H3t7zZxA


fSoijR4eABLczBTk0SA9oezgAMoXbsnbIP-m5GIw5y0,TgTEYFXMxvD0Lv9vGf5bB62GjjPmT1ZHKKXvVYjrw8g,elJpUkigm3e6k-DoloAiV1HGcfKQqShmQvODNpMXa78


In the store you will also find a designated lounge area - a luxurious feature shared by many of our more exclusive boutiques - and of course you will find there our brand new AW14 collection. You already know I am a big fan of one of our leading ladies for the new season...


7SRlGvWwj8H-K-YS4jz9R2dvdCAM0EL9pLBkcPxFn5g


Harrods_MCM_2_0181


Traduction - Decouvrez le nouvel espace MCM chez Harrods.


Love from Mademoiselle Robot




Tags
Harrods , window , display , grand , opening
Comment
+0