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December Editorial Stylights
MCM is everywhere! You've seen us on the back of bloggers, slung across the shoulders of celebs and on the arms of..
SS15 Press Day Highlights Part II
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement desi..
First Anniversary Lucky Bag Event at M:AZIT
Raise your glasses - MCM’s culture-fashion concept store, M:AZIT celebrated it's first anniversary toasting to a y..
Grand Opening Event at MCM Lab
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In celebration of our latest opening at Printemps Haussman, MCM debuted a 'Tour du Fashion', inaugurating a cycle-..
SS15 Press Highlights Part I
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement de..
MCM Receives Two Awards at the Asian Couture Federation Awards Gala
In celebration of MCM's distinguished designs, unique aesthetics and avant-garde culture, MCM was awarded a duette..
Discover Our New Berlin Mitte Store
Introducing Mitte; located at the heart of Berlin's historic core, MCM’s latest Flagship is designed as the contem..
MCM Lab Grand Opening - Our New Shoppertainment Space in Seoul
After the success of our concept stores in Seoul, MCM are pleased to launch the latest "Shoppertainment" Flagship ..
MCM Pavilion Kuala Lumpur Flagship Store Grand Opening Event
In celebration of MCM’S first Flagship boutique in Malaysia, MCM hosted a Grand Opening fashion-fete at the presti..
Holiday Collection Debut
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MCM Debuts at the Galeries Lafayette: Homme
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MCM Opens in Paris Printemps Haussman
Exciting things are happening Mademoiselle Robot's hometown of Paris... We are happy to announce the opening of ou..
Beijing Fashion Show Editorial Roundup
Today, we would like to share with you some of the editorial highlights surrounding our SS15 show. We were over th..
MCM Opens in Zhengzhou Mix C
Discover our brand new store in the spectacularly vast and luxurious MixC shopping centre in Zhengzhou, China.
SS15 Fashion Show Pre-Event Editorials
MCM Spring/Summer 2015 showroom highlights by Josie Loves
During her stay in New York City, our German blog ambassador visited the MCM US showroom. Discover her photos here..
Munich2Beijing Rabbit Project Tour: About the The Phoenix International Media Centre
Two weeks ago, MCM got it ‘Game On’ for the official SS15 ‘Diamondland’ fashion show premiere. Presented through a..
SS15 Beijing Fashion Show Celebrity Stylights & Afterparty featuring V V Brown
It’s official: from black-tie highlights to handbags and heels, MCM ignited the international stage introducing th..
MCM Opens in Xi’an Plaza Printemps
From creamy, pastel hues to muted earth tones, MCM launches its premiere in Xian at the Plaza Printemps. Located..



Backpack Style - Blogger vs. Judoka


As you know,  there is now an official MCM store on the ground floor of the Galeries Lafayette. The French department store is famous the world over for its unrivalled selection of luxury labels so it is only natural for MCM to open shop at the heart of the action. Earlier this Summer, we celebrated the launch of the Munchen Cute Monsters collection there and invited some of our local Parisian friends. Amongst them were of course some super cool bloggers, because we do love our blogger friends here at MCM! Today, I would like to introduce you to one of them, but also to a new celebrity fan.

Screen Shot 2014-07-16 at 10.28.48

OohJules is a Parisian menswear style blogger. 



Jules wears the SS14 Limited Edition Cognac Visetos Stark Special

About his new backpack, Jules says "you will probably see it a lot on the blog over the Summer as it is so practical to travel with".  As a fervent supporter of stylish travelling and MCM backpacks, I couldn't agree more! Parisians LOVE MCM! Jules loves his backpack so much he also shared it with his instagram followers.

Tres chic, n'est-ce-pas?

And now for the second man in your life today: Yoshihiro Akiyama, superstar Japanese judoka. We've spotted him carrying MCM before (the Cognac Visetos Document Holder). This time, he spotted himself with his Honshu Tantris Double Pocket Backpack... Yep, even judokas take selfies in lifts! I guess when your backpack is that cool, it is hard to resist.

Screen Shot 2014-07-16 at 10.37.14



Yoshihiro Akiyama also known as Choo Sung-hoon is a Japanese mixed martial artist and judoka. Akiyama won the gold medal at the 2001 Asian Championships for South Korea, and for Japan at the 2002 Asian Games. A fourth-generation Japanese of Korean descent, he acquired Japanese nationality in 2001. He is the former K-1 HERO's 2005 Light Heavyweight Grand Prix Tournament Champion.

Which is YOUR favourite backpack style?

Traduction - Un blogger et un judoka avec des sacs a dos MCM.

Love from Mademoiselle Robot

Judoka , Blogger , MCM , Tantris , Stark