• Brand Story
  • Lookbook
  • Collection
  • MCM World


Video Feature
Become a fan
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
AW14 Collection Launch In London
Last night, we invited our VIP London customers to an evening of fun, fashion and friandises at our Sloane Street ..
MCM Debuts in Sanya Haitang Bay
From decadent to demure, MCM launched a first-time travel retail boutique within the world’s largest duty free lux..
AW14 Collection Launch Party in Singapore
Raise your glasses: MCM recently hosted a VIP launch toasting to our AW14 collection debut in Singapore. Celebrat..
How to Wear the Cognac Visetos Backpack featuring Waka Flocka Flame
Spotted; American rapper Waka Flocka Flame sporting MCM's iconic Cognac Visetos Backpack in his latest music video..
Digital Soldier Show Window Roundup
This season, MCM fuses the organic with the digital unveiling a glitch-to-glamour aesthetic. In a high-octane vir..
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
Editorial Stylights of August
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
First Flagship Grand Opening in Shandong
Raise your glasses: In celebration of the grand opening of our first Flagship in the Shandong province, we toaste..
MCM Tagged On Instagram IV
Here at MCM we surf the net watching the social media pulse, what's buzzing and of course, trending. We don't jus..
AW14 Catalogue Before-and-After Making-of Featurette
Virtual meets reality this season, unveiling a glitch-to-glamour aesthetic where the organic fuses with the digita..
Top 3 MCM Customer Favourites on Neiman Marcus
The votes are in: e-luxury shopping destination Neiman Marcus asked their customers to pick their favourite bags o..
Fashion Has It Visits Japan with MCM - Part II
Follow Claire & Vasia on their adventures through Japan - travelling across the Land of the Rising Sun, they visit..
Flagship Store Opening in Munich
Calling all bag-o-holics, arm-candy hunters & backpack enthusiasts alike: it's official - MCM proudly announces th..
Editorial Stylights of July
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
Introducing the AW14 Jaguar Visetos
From the organic to the digital, the Jaguar Visetos takes a walk on the style-side interlacing pixelated jaguar pa.. Style Vote: Cognac Edition
Our latest fan is a stylist from Slovenia, mother of two and yoga bunny named Blanka. She caught our eye with her ..
MCM Launches Largest European Boutique at Harrods
It's official: MCM celebrates the opening of its largest European boutique at the internationally-acclaimed luxury..
MCM Autumn/Winter 2014 - Digital Soldier
Introducing MCM AW14 season campaign
MCM Debuts at the Malaysian Pavilion
It’s official: on 28 June, MCM debuted in Malaysia’s premier shopping destination, the Pavilion Kuala Lumpur. Whe..



Backpack Style - Blogger vs. Judoka


As you know,  there is now an official MCM store on the ground floor of the Galeries Lafayette. The French department store is famous the world over for its unrivalled selection of luxury labels so it is only natural for MCM to open shop at the heart of the action. Earlier this Summer, we celebrated the launch of the Munchen Cute Monsters collection there and invited some of our local Parisian friends. Amongst them were of course some super cool bloggers, because we do love our blogger friends here at MCM! Today, I would like to introduce you to one of them, but also to a new celebrity fan.

Screen Shot 2014-07-16 at 10.28.48

OohJules is a Parisian menswear style blogger. 



Jules wears the SS14 Limited Edition Cognac Visetos Stark Special

About his new backpack, Jules says "you will probably see it a lot on the blog over the Summer as it is so practical to travel with".  As a fervent supporter of stylish travelling and MCM backpacks, I couldn't agree more! Parisians LOVE MCM! Jules loves his backpack so much he also shared it with his instagram followers.

Tres chic, n'est-ce-pas?

And now for the second man in your life today: Yoshihiro Akiyama, superstar Japanese judoka. We've spotted him carrying MCM before (the Cognac Visetos Document Holder). This time, he spotted himself with his Honshu Tantris Double Pocket Backpack... Yep, even judokas take selfies in lifts! I guess when your backpack is that cool, it is hard to resist.

Screen Shot 2014-07-16 at 10.37.14



Yoshihiro Akiyama also known as Choo Sung-hoon is a Japanese mixed martial artist and judoka. Akiyama won the gold medal at the 2001 Asian Championships for South Korea, and for Japan at the 2002 Asian Games. A fourth-generation Japanese of Korean descent, he acquired Japanese nationality in 2001. He is the former K-1 HERO's 2005 Light Heavyweight Grand Prix Tournament Champion.

Which is YOUR favourite backpack style?

Traduction - Un blogger et un judoka avec des sacs a dos MCM.

Love from Mademoiselle Robot

Judoka , Blogger , MCM , Tantris , Stark