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MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
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Prestel Publishing House Book Launch Event in Berlin



Raise your glasses: last week MCM joined Germany's celebrities, fashion insiders and journalists toasting to  the launch of Martina Rinks' newest Book called "Fashion Germany" at The Corner Berlin.  The unforgettable event was celebrated by Berlin's finest selection of stars and fashion lovers such as fashion journalist & former Vogue Editor-in-Chief Angelica Blechschmidt, jewellery designer Saskia Diez and model Shermine Sharivar, to name a few.

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In her newest work Fashion Germany (Prestel Verlag, 2014), the internationally renowned author Martina Rink (aka “Isabella Blow”) introduces the most important public figures of the German Fashion industry/scene, such as photographer Peter Lindbergh, artist Armin Morbach, Fashion Fair Manager Anita Tillmann, Creative Director Mirko Borsche, journalist Christoph Amend, PR lady Vanessa von Bismarck, Fashion Stylist Julia von Boehm or the Editor-in-chief and blogger Sandra Bauknecht.  Designers, fashion icons & models received exclusive features in this book alongside a selection of important protagonists that often operate in the background behind-the-scenes. With personal interviews, handwritten articles and top-class imagery, a fascinating portrait of influential Germans in the international world of fashion was created.


During Berlin Fashion Week 2014, the exclusive book was presented alongside with a Limited Edition MCM Book Cover showing a special design created by illustrator Jasmin Khezri (aka "Irmas World“).

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Haven't heard of this cute drawing? Let me introduce you to this animated fashion icon: 


IRMA is always on the go, looking for exciting new projects, cutting edge designs, timeless trends, once in a lifetime experiences, inspirational people as well as creative endeavours.   The character IRMA embodies Jasmin Khezri  herself, who is an internationally recognised journalist, illustrator and the founder of  She gives fashion, lifestyle and beauty advice in women's and lifestyle magazines in Germany, Great Britain, France, the US and Japan. Her illustrations are regularly published in international magazines like Tatler, Elle, Marie Claire, Cosmopolitan, Vogue and Glamour.


You can read IRMAS styling tips on as well as in Glamour magazine in Germany, the International Trend Scout, celebrity interviewer and style guru. IRMA also regularly provides fashion and beauty advice and practical lifestyle tips to publications in the UK, US, France and Japan.


In celebration of MCM's patronage of fashion & the arts, this fashion insider made an exclusive cameo on our beautiful Limited Edition book cover.  Designed as a high-quality protective case and work of art, the facade featured our iconic Cognac Visetos pattern decorated with the illustrative character IRMA.  Just as Jasmin Khezris' alter ego, she is always travelling the world ? always gathering new inspirations on-the-go.

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During the launch event, Germany's most important fashion scene, aka the who's-whocelebrated at the Corner Berlin: Designer Duo Talbot Runhof, Alexandra Fischer-Roehler from Kaviar Gauche, publisher Angelika Taschen, Kai nMargrander (Fashion Director Harper's Bazaar), Klaus Stockhausen (Fashion Director INTERVIEW), Sandra Bauknecht (Editor-in-Chief L’Officiel Switzerland), Konstantin Spachis (Fashion Director Qvest Magazine) and Kera Till (Illustrator Vogue Digital) and more:


celebs 2 celebs 3

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The limited edition MCM Book Cover was only available during the book launch event in Berlin, but we'd love to place our hands on this beautiful bag! <3 

Congratulations to this amazing Book, Martina!

Love, The Janes

Book , Launch , MCM , The Corner , Berlin