MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
MCM Youtube
MCM Facebook
 
MCM Twitter
MCM Instagram
MCM Weibo
Most Viewed
Most Commented
Most popular Tags
/
Grand Opening Celebration at the Berlin Mitte Flagship during Mercedes-Benz Fashion Week
Raise your glasses: during Mercedes Benz Fashion Week, MCM toasted to the Grand Opening debut of its Berlin Flagsh..
The Bucket-List: SS15 Shopable Trend Report with MCM & Fashionette.de
Trnding now: the drawstring bag. German e-luxury destination reports the SS15 shape-to-watch is perfectly sized f..
SoHo Store Opening in New York
A new store opening in one of NYC's most vibrant and trendy neighbourhoods? Yes please! The new boutique is 4000 s..
Shop in Shop Debut in POOL, Munich
From gilded tessellations to contemporary graphite fixtures, MCM debuts with Munich’s most recognisable concept st..
Editorial Stylights: Party Season Roundup
Discover our latest editorial highlights in the party season round-up.
SS15 - Introducing Model Lizzy Jagger and Photographer Daniel Jackson
Inspired by the voracious culture of digital gaming, MCM goes graphic for Spring/Summer 2015 with a vivid, daring ..
MCM Debuts Game On! Diamondland!
Inspired by the culture of digital gaming, MCM goes graphic for Spring/Summer 2015 with a vivid, daring and dynami..
Grand Opening at Wuhan International Plaza
In anticipation of the upcoming New Year, MCM debuted at the Wuhan International Plaza. Designed with an intimate ..
Grand Opening in Beijing Shuang An
In celebration of the winter holiday season, MCM 'decked the malls' debuting its 8th boutique at the Shuang An dep..
MCM x Stefan Strumbel Launch Event in Singapore
In keeping with this week's festive events theme, let me take you to Singapore where we recently celebrated the la..
MCM x Butter London Christmas Event
In celebration of the winter holiday season, our London Flagship store organised a little pre-Christmas get togeth..
Christmas Punch Event at the Munich Flagship
'Tis the season to be stylish - in celebration of the 2014 holidays, MCM kicked off party season with a luxurious ..
December Editorial Stylights
MCM is everywhere! You've seen us on the back of bloggers, slung across the shoulders of celebs and on the arms of..
SS15 Press Day Highlights Part II
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement desi..
First Anniversary Lucky Bag Event at M:AZIT
Raise your glasses - MCM’s culture-fashion concept store, M:AZIT celebrated it's first anniversary toasting to a y..
Grand Opening Event at MCM Lab
This season, science-fiction meets high-fashion celebrating the Grand Opening event at our latest concept store in..
MCM Celebrates Printemps Opening with 'Move'
In celebration of our latest opening at Printemps Haussman, MCM debuted a 'Tour du Fashion', inaugurating a cycle-..
SS15 Press Highlights Part I
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement de..
MCM Receives Two Awards at the Asian Couture Federation Awards Gala
In celebration of MCM's distinguished designs, unique aesthetics and avant-garde culture, MCM was awarded a duette..
Discover Our New Berlin Mitte Store
Introducing Mitte; located at the heart of Berlin's historic core, MCM’s latest Flagship is designed as the contem..

Prev

Next

Modern Mobility Project Part VII: Berlin Bus Debut

02-07-2014

mcm1 


Following the success of our launch for the Munchen Cute Monsters collection and World Cup, I'm thrilled to update you about our latest instalment for our Modern Mobility Project currently taking place in the heart of Berlin.  This marks our second act embracing MCM’s passion for travel and spirit of adventure in Berlin, celebrated through MCM buses driving throughout the city.


mcmberlinold


mcmold

Berlin - MCM Mobility Project 2012.

 

As you might know, MCM started their Modern Mobility Project two years ago. Their mission?  To re-conceptualise Cognac Visetos Luggage through historic symbols of travel, in celebrating excellence and innovation and the evolution of transportation in cosmopolitan destinations worldwide. 


The project took place in London (and again!), Hong Kong, Tokyo and Shanghai. In other words, you’ll find the iconic Cognac Visetos on buses, taxis, trams and even on boats. This year we’re celebrating MCM’s latest collaboration with the Munchen Cute Monsters series as well as the World Cup, with the aim of spreading their football-fashion all over Berlin. We’ve visited Potsdamer Platz, Berliner Dom as well as the Siesgersaule, the Leipziger Strasse and amongst many more iconic destinations.  


The Berliner Dom - Berlin Cathedral:


Berliner Dom (2)


Berliner Dom (3) 


Berliner Dom (1) 


Berlin Cathedral is the shortened name for the Evangelical Supreme Parish and Collegiate Church in Berlin, Germany. It is located on Museum Island in the Mitte borough. The current building was completed in 1905 and is considered a historical architectural piece of the “Kaiserzeit”.


Potsdamer Platz:


Potsdamer Platz_Deutsche Kinemathek_museum for film and television (1)


Potsdamer Platz_Deutsche Kinemathek_museum for film and television (2)


Potsdamer Platz (1) 


Potsdamer Platz, or “Potsdam Square”, is an important public square and traffic intersection in central Berlin. It was named after the city of Potsdam and marks the point where the old road from Potsdam passed through the city wall of Berlin at the Potsdam Gate. Potsdamer Platz was completely demolished during World War II and then left desolate during the Cold War era when the Berlin Wall bisected its former location. Potsdamer Platz has since been the site of major redevelopment projects since German reunification.


Unter den Linden - Strasse des 12. Juni:


Stra·e Unter den Linden 


Unter der Linden, literally “under the linden trees”, is a boulevard in the Mitte district of Berlin. It is named for its linden (lime in British English) trees that line the grassed pedestrian mall between two carriageways.


Leipziger Strasse:


Leipziger Street (5)


Leipziger Street (4)


Leipziger Street (3)


Leipziger Street (2) 


Leipziger Strasse is a major thoroughfare in the central Mitte district of Berlin. It runs from Leipziger Platz, an octagonal square adjacent to Potsdamer Platz in the west, to Spittelmarkt in the east. Part of the Bundesstraße 1 highway, it is one of the city’s main east-west road links today.


Ready to board the MCM-bus?

Love, the Janes <3

Tags
MCM , Modern , Mobility , Project , Berlin
Comment
+0