• Brand Story
  • Lookbook
  • Collection
  • MCM World


Video Feature
Become a fan
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
AW14 Collection Launch In London
Last night, we invited our VIP London customers to an evening of fun, fashion and friandises at our Sloane Street ..
MCM Debuts in Sanya Haitang Bay
From decadent to demure, MCM launched a first-time travel retail boutique within the world’s largest duty free lux..
AW14 Collection Launch Party in Singapore
Raise your glasses: MCM recently hosted a VIP launch toasting to our AW14 collection debut in Singapore. Celebrat..
How to Wear the Cognac Visetos Backpack featuring Waka Flocka Flame
Spotted; American rapper Waka Flocka Flame sporting MCM's iconic Cognac Visetos Backpack in his latest music video..
Digital Soldier Show Window Roundup
This season, MCM fuses the organic with the digital unveiling a glitch-to-glamour aesthetic. In a high-octane vir..
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
Editorial Stylights of August
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
First Flagship Grand Opening in Shandong
Raise your glasses: In celebration of the grand opening of our first Flagship in the Shandong province, we toaste..
MCM Tagged On Instagram IV
Here at MCM we surf the net watching the social media pulse, what's buzzing and of course, trending. We don't jus..
AW14 Catalogue Before-and-After Making-of Featurette
Virtual meets reality this season, unveiling a glitch-to-glamour aesthetic where the organic fuses with the digita..
Top 3 MCM Customer Favourites on Neiman Marcus
The votes are in: e-luxury shopping destination Neiman Marcus asked their customers to pick their favourite bags o..
Fashion Has It Visits Japan with MCM - Part II
Follow Claire & Vasia on their adventures through Japan - travelling across the Land of the Rising Sun, they visit..
Flagship Store Opening in Munich
Calling all bag-o-holics, arm-candy hunters & backpack enthusiasts alike: it's official - MCM proudly announces th..
Editorial Stylights of July
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
Introducing the AW14 Jaguar Visetos
From the organic to the digital, the Jaguar Visetos takes a walk on the style-side interlacing pixelated jaguar pa.. Style Vote: Cognac Edition
Our latest fan is a stylist from Slovenia, mother of two and yoga bunny named Blanka. She caught our eye with her ..
MCM Launches Largest European Boutique at Harrods
It's official: MCM celebrates the opening of its largest European boutique at the internationally-acclaimed luxury..
MCM Autumn/Winter 2014 - Digital Soldier
Introducing MCM AW14 season campaign
MCM Debuts at the Malaysian Pavilion
It’s official: on 28 June, MCM debuted in Malaysia’s premier shopping destination, the Pavilion Kuala Lumpur. Whe..



Modern Mobility Project Part VII: Berlin Bus Debut



Following the success of our launch for the Munchen Cute Monsters collection and World Cup, I'm thrilled to update you about our latest instalment for our Modern Mobility Project currently taking place in the heart of Berlin.  This marks our second act embracing MCM’s passion for travel and spirit of adventure in Berlin, celebrated through MCM buses driving throughout the city.



Berlin - MCM Mobility Project 2012.


As you might know, MCM started their Modern Mobility Project two years ago. Their mission?  To re-conceptualise Cognac Visetos Luggage through historic symbols of travel, in celebrating excellence and innovation and the evolution of transportation in cosmopolitan destinations worldwide. 

The project took place in London (and again!), Hong Kong, Tokyo and Shanghai. In other words, you’ll find the iconic Cognac Visetos on buses, taxis, trams and even on boats. This year we’re celebrating MCM’s latest collaboration with the Munchen Cute Monsters series as well as the World Cup, with the aim of spreading their football-fashion all over Berlin. We’ve visited Potsdamer Platz, Berliner Dom as well as the Siesgersaule, the Leipziger Strasse and amongst many more iconic destinations.  

The Berliner Dom - Berlin Cathedral:

Berliner Dom (2)

Berliner Dom (3) 

Berliner Dom (1) 

Berlin Cathedral is the shortened name for the Evangelical Supreme Parish and Collegiate Church in Berlin, Germany. It is located on Museum Island in the Mitte borough. The current building was completed in 1905 and is considered a historical architectural piece of the “Kaiserzeit”.

Potsdamer Platz:

Potsdamer Platz_Deutsche Kinemathek_museum for film and television (1)

Potsdamer Platz_Deutsche Kinemathek_museum for film and television (2)

Potsdamer Platz (1) 

Potsdamer Platz, or “Potsdam Square”, is an important public square and traffic intersection in central Berlin. It was named after the city of Potsdam and marks the point where the old road from Potsdam passed through the city wall of Berlin at the Potsdam Gate. Potsdamer Platz was completely demolished during World War II and then left desolate during the Cold War era when the Berlin Wall bisected its former location. Potsdamer Platz has since been the site of major redevelopment projects since German reunification.

Unter den Linden - Strasse des 12. Juni:

Stra·e Unter den Linden 

Unter der Linden, literally “under the linden trees”, is a boulevard in the Mitte district of Berlin. It is named for its linden (lime in British English) trees that line the grassed pedestrian mall between two carriageways.

Leipziger Strasse:

Leipziger Street (5)

Leipziger Street (4)

Leipziger Street (3)

Leipziger Street (2) 

Leipziger Strasse is a major thoroughfare in the central Mitte district of Berlin. It runs from Leipziger Platz, an octagonal square adjacent to Potsdamer Platz in the west, to Spittelmarkt in the east. Part of the Bundesstraße 1 highway, it is one of the city’s main east-west road links today.

Ready to board the MCM-bus?

Love, the Janes <3

MCM , Modern , Mobility , Project , Berlin