Following the success of our launch for the Munchen Cute Monsters collection and World Cup, I'm thrilled to update you about our latest instalment for our Modern Mobility Project currently taking place in the heart of Berlin. This marks our second act embracing MCM’s passion for travel and spirit of adventure in Berlin, celebrated through MCM buses driving throughout the city.
Berlin - MCM Mobility Project 2012.
As you might know, MCM started their Modern Mobility Project two years ago. Their mission? To re-conceptualise Cognac Visetos Luggage through historic symbols of travel, in celebrating excellence and innovation and the evolution of transportation in cosmopolitan destinations worldwide.
The project took place in London (and again!), Hong Kong, Tokyo and Shanghai. In other words, you’ll find the iconic Cognac Visetos on buses, taxis, trams and even on boats. This year we’re celebrating MCM’s latest collaboration with the Munchen Cute Monsters series as well as the World Cup, with the aim of spreading their football-fashion all over Berlin. We’ve visited Potsdamer Platz, Berliner Dom as well as the Siesgersaule, the Leipziger Strasse and amongst many more iconic destinations.
The Berliner Dom - Berlin Cathedral:
Berlin Cathedral is the shortened name for the Evangelical Supreme Parish and Collegiate Church in Berlin, Germany. It is located on Museum Island in the Mitte borough. The current building was completed in 1905 and is considered a historical architectural piece of the “Kaiserzeit”.
Potsdamer Platz, or “Potsdam Square”, is an important public square and traffic intersection in central Berlin. It was named after the city of Potsdam and marks the point where the old road from Potsdam passed through the city wall of Berlin at the Potsdam Gate. Potsdamer Platz was completely demolished during World War II and then left desolate during the Cold War era when the Berlin Wall bisected its former location. Potsdamer Platz has since been the site of major redevelopment projects since German reunification.
Unter den Linden - Strasse des 12. Juni:
Unter der Linden, literally “under the linden trees”, is a boulevard in the Mitte district of Berlin. It is named for its linden (lime in British English) trees that line the grassed pedestrian mall between two carriageways.
Leipziger Strasse is a major thoroughfare in the central Mitte district of Berlin. It runs from Leipziger Platz, an octagonal square adjacent to Potsdamer Platz in the west, to Spittelmarkt in the east. Part of the Bundesstraße 1 highway, it is one of the city’s main east-west road links today.
Ready to board the MCM-bus?
Love, the Janes <3