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Grand Opening Celebration at the Berlin Mitte Flagship during Mercedes-Benz Fashion Week
Last week we celebrated the Grand Opening of our new Berlin Mitte store in style and we invited our celebrity frie..
The Bucket-List: SS15 Shopable Trend Report with MCM &
Trnding now: the drawstring bag. German e-luxury destination reports the SS15 shape-to-watch is perfectly sized f..
SoHo Store Opening in New York
A new store opening in one of NYC's most vibrant and trendy neighbourhoods? Yes please! The new boutique is 4000 s..
Shop in Shop Debut in POOL, Munich
From gilded tessellations to contemporary graphite fixtures, MCM debuts with Munich’s most recognisable concept st..
Editorial Stylights: Party Season Roundup
Discover our latest editorial highlights in the party season round-up.
SS15 - Introducing Model Lizzy Jagger and Photographer Daniel Jackson
Inspired by the voracious culture of digital gaming, MCM goes graphic for Spring/Summer 2015 with a vivid, daring ..
MCM Debuts Game On! Diamondland!
Inspired by the culture of digital gaming, MCM goes graphic for Spring/Summer 2015 with a vivid, daring and dynami..
Grand Opening at Wuhan International Plaza
In anticipation of the upcoming New Year, MCM debuted at the Wuhan International Plaza. Designed with an intimate ..
Grand Opening in Beijing Shuang An
In celebration of the winter holiday season, MCM 'decked the malls' debuting its 8th boutique at the Shuang An dep..
MCM x Stefan Strumbel Launch Event in Singapore
In keeping with this week's festive events theme, let me take you to Singapore where we recently celebrated the la..
MCM x Butter London Christmas Event
In celebration of the winter holiday season, our London Flagship store organised a little pre-Christmas get togeth..
Christmas Punch Event at the Munich Flagship
'Tis the season to be stylish - in celebration of the 2014 holidays, MCM kicked off party season with a luxurious ..
December Editorial Stylights
MCM is everywhere! You've seen us on the back of bloggers, slung across the shoulders of celebs and on the arms of..
SS15 Press Day Highlights Part II
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement desi..
First Anniversary Lucky Bag Event at M:AZIT
Raise your glasses - MCM’s culture-fashion concept store, M:AZIT celebrated it's first anniversary toasting to a y..
Grand Opening Event at MCM Lab
This season, science-fiction meets high-fashion celebrating the Grand Opening event at our latest concept store in..
MCM Celebrates Printemps Opening with 'Move'
In celebration of our latest opening at Printemps Haussman, MCM debuted a 'Tour du Fashion', inaugurating a cycle-..
SS15 Press Highlights Part I
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement de..
MCM Receives Two Awards at the Asian Couture Federation Awards Gala
In celebration of MCM's distinguished designs, unique aesthetics and avant-garde culture, MCM was awarded a duette..
Discover Our New Berlin Mitte Store
Introducing Mitte; located at the heart of Berlin's historic core, MCM’s latest Flagship is designed as the contem..



Worldwide Adventures of the MCM Football


Look around for a second, think about recent conversations you've had with friends and colleagues... They all revolve around one thing and one thing only right now: there are players running after a ball some 5000 miles away. And we are SO INTO IT. I mean I am a football novice and I have surprised myself sitting in a pub cheering for my team (that would be France). So yeah, football chat is in the air. And you know what's even better? Here at MCM we like to stay current, so we asked our craftsmen to create a very special item to commemorate this very special football event. From elements of Cognac Visetos fabric, the MCM football was born. I would love a bag in that shape. Just imagine it with a cross-body strap! How fun!


But today isn't about my wildest dreams, it is about the journey of this MCM ball from Seoul to London, via Paris, Berlin and all the way to Brazil! I wish I was a fly, so I could live inside this ball and discover the world... all the while meeting very talented and amazing football players! So just for a minute let's pretend there is a Munchen Cute Monster living inside the MCM ball and that he is sending us postcards from his tour du monde de football.


Day 1 - Welcome to Berlin! I landed here this morning from Paris. Aaaah Paris! Today we are preparing a very special event celebrating me and my monster pals. We love football and so it seemed natural for us to fly around in a football shaped ship. Please don't kick it too hard or we may get motion sickness!


Day 2 - Along the way, we met some interesting people. This little puppy was truly desperate to play with us. We fastened our seat belts and got ready for a soccer coaster ride. It was so much fun! 


Day 3 - Brazil!!! We are so excited to be here!! This is where everything happens right now. We tried to blend in by disguising our ship as a human. I think it looks pretty realistic, don't you? 


Day 4 - How about a little soccer demonstration? Yeah? Aaaaaaaaah!!! We are flying!!! Oh I am so dizzy now! I think I need to sit down for a minute, my heart is playing samba!


 Day 5 - Serious business today, we get to meet football superstars Dante and Neymar. We feel a bit starstruck but we aren't sure if it is the awesome backpack or the players.


Day 6 - In doubt, we asked Neymar to sign our spaceship. I also asked for his phone number so he can give me football lessons. And now it is back over to Mademoiselle Robot who will show you what else happened to our steed!

As you can see, our MCM ball really did get around. Have a look below at some instagram snaps I gathered for you...

Traduction - Le tour du monde de notre ballon MCM

Love from Mademoiselle Robot (and the Munchen Cute Monsters)

MCM , Football , Sports , World Cup , Brazil