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MCM Opens in Zhengzhou Mix C
Discover our brand new store in the spectacularly vast and luxurious MixC shopping centre in Zhengzhou, China.
SS15 Fashion Show Pre-Event Editorials
MCM Spring/Summer 2015 showroom highlights by Josie Loves
During her stay in New York City, our German blog ambassador visited the MCM US showroom. Discover her photos here..
Munich2Beijing Rabbit Project Tour: About the The Phoenix International Media Centre
Two weeks ago, MCM got it ‘Game On’ for the official SS15 ‘Diamondland’ fashion show premiere. Presented through a..
SS15 Beijing Fashion Show Celebrity Stylights & Afterparty featuring V V Brown
It’s official: from black-tie highlights to handbags and heels, MCM ignited the international stage introducing th..
MCM Opens in Xi’an Plaza Printemps
From creamy, pastel hues to muted earth tones, MCM launches its premiere in Xian at the Plaza Printemps. Located..
MCM Celebrates Vogue Fashion's Night Out in Space
From intergalactic-‘glam to stellar-style, MCM celebrated Vogue Fashion’s Night Out with a fashion-fete at our Spa..
Taipei Pop up Premiere at the Breeze Centre Songgao
Calling all Digital Soldiers: in celebration of our pop-up store tour, MCM premiered at the Breeze Centre Songgao...
Michael Michalsky Salutes Officiel Hommes 6th Anniversary with MCM
This month, L'Officiel Hommes celebrated their 6th anniversary. To celebrate, MCM's Creative Director, the talente..
MCM Debuts the X-Mini
3 styles, 1 bag: from over-the-shoulder ‘glam to cross-body couture, MCM proudly unveils the next generation of bo..
Pop-Up Roundup Part II - Hefei & Shenyang Xing Long
From pop-up to prestige, MCM debuted a ‘tour de magasin’ inaugurating a series of mini-storefronts designed to cur..
What’s inside Your AW14 Mia Bag, Sarah-Jane?
The rumours are true: if you want to get to know someone, look inside their bag! It's not all about the exterior ..
Changsha Premiere at the Friendship Department Store
From gilded archways to muted interiors, MCM celebrated a first time debut in Changsha at the historical Friendshi..
Special Stark Backpack Meets Spikezilla in the Phoenix Magazine
Trick-or-trend: this Halloween, MCM’s edgiest hero joins forces with Spikezilla in style-royale of epic proportion..
Pop-Up Roundup Part I - Amsterdam & Tianjing
From pop-up to prestige, MCM debuted a ‘tour du magasin’ inaugurating a series of mini-storefronts designed to cur..
MCM Launches First Flagship in Macau at the Four Seasons
From Munich to Macau, MCM proudly debuted in Asia’s answer to Vegas en-vogue, the Cotai Strip. Located in the gla..
MCM Launches Ginza HAUS II in Tokyo
From classic to contemporary, MCM makes a second act debut in Ginza, launching an avant-garde counterpart to the e..
Munich Opening Social Stylights
We threw an Oktoberfest themed party for the opening of our new Munich Flagship boutique where we invited Munich’s..
Kris Wu & Shawn Dou Duke It Out, MCM Style!
Put up your dukes: this season, MCM debuted the next generation of backpack shapes celebrating mobility, heritage ..
MCM Opens in Chengu LOTTE
It’s official: MCM debuted in the world’s largest “New Century Global Centre” in Chengdu. Celebrated as China’s la..



Worldwide Adventures of the MCM Football


Look around for a second, think about recent conversations you've had with friends and colleagues... They all revolve around one thing and one thing only right now: there are players running after a ball some 5000 miles away. And we are SO INTO IT. I mean I am a football novice and I have surprised myself sitting in a pub cheering for my team (that would be France). So yeah, football chat is in the air. And you know what's even better? Here at MCM we like to stay current, so we asked our craftsmen to create a very special item to commemorate this very special football event. From elements of Cognac Visetos fabric, the MCM football was born. I would love a bag in that shape. Just imagine it with a cross-body strap! How fun!


But today isn't about my wildest dreams, it is about the journey of this MCM ball from Seoul to London, via Paris, Berlin and all the way to Brazil! I wish I was a fly, so I could live inside this ball and discover the world... all the while meeting very talented and amazing football players! So just for a minute let's pretend there is a Munchen Cute Monster living inside the MCM ball and that he is sending us postcards from his tour du monde de football.


Day 1 - Welcome to Berlin! I landed here this morning from Paris. Aaaah Paris! Today we are preparing a very special event celebrating me and my monster pals. We love football and so it seemed natural for us to fly around in a football shaped ship. Please don't kick it too hard or we may get motion sickness!


Day 2 - Along the way, we met some interesting people. This little puppy was truly desperate to play with us. We fastened our seat belts and got ready for a soccer coaster ride. It was so much fun! 


Day 3 - Brazil!!! We are so excited to be here!! This is where everything happens right now. We tried to blend in by disguising our ship as a human. I think it looks pretty realistic, don't you? 


Day 4 - How about a little soccer demonstration? Yeah? Aaaaaaaaah!!! We are flying!!! Oh I am so dizzy now! I think I need to sit down for a minute, my heart is playing samba!


 Day 5 - Serious business today, we get to meet football superstars Dante and Neymar. We feel a bit starstruck but we aren't sure if it is the awesome backpack or the players.


Day 6 - In doubt, we asked Neymar to sign our spaceship. I also asked for his phone number so he can give me football lessons. And now it is back over to Mademoiselle Robot who will show you what else happened to our steed!

As you can see, our MCM ball really did get around. Have a look below at some instagram snaps I gathered for you...

Traduction - Le tour du monde de notre ballon MCM

Love from Mademoiselle Robot (and the Munchen Cute Monsters)

MCM , Football , Sports , World Cup , Brazil