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December Editorial Stylights
SS15 Press Day Highlights Part II
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement desi..
Grand Opening Event at MCM Lab
For the Grand Opening event of our MCM Lab, we threw a fashion-fete inviting 3,000 visitors including superstar ba..
MCM Debuts Exclusive Collaboration with EXO at Space
MCM Celebrates Printemps Opening with 'Move'
In celebration of our latest opening at Printemps Haussman, MCM debuted a 'Tour du Fashion', inaugurating a cycle-..
SS15 Press Highlights Part I
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement de..
MCM Receives Two Awards at the Asian Couture Federation Awards Gala
In celebration of MCM's distinguished designs, unique aesthetics and avant-garde culture, MCM was awarded a duette..
Discover Our New Berlin Mitte Store
Introducing Mitte; located at the heart of Berlin's historic core, MCM’s latest Flagship is designed as the contem..
MCM Lab Grand Opening - Our New Shoppertainment Space in Seoul
After the success of our concept stores in Seoul, MCM are pleased to launch the latest "Shoppertainment" Flagship ..
MCM Pavilion Kuala Lumpur Flagship Store Grand Opening Event
In celebration of MCM’S first Flagship boutique in Malaysia, MCM hosted a Grand Opening fashion-fete at the presti..
Holiday Collection Debut
Dreaming of an MCM Christmas? This holiday season, diamonds are a bag’s best friend introducing a bevy of jewel-en..
MCM Debuts at the Galeries Lafayette: Homme
We've opened our first worldwide MCM Man shop on the ground floor of the Galeries Lafayette Homme on the Boulevard..
MCM Opens in Paris Printemps Haussman
Exciting things are happening Mademoiselle Robot's hometown of Paris... We are happy to announce the opening of ou..
Beijing Fashion Show Editorial Roundup
Today, we would like to share with you some of the editorial highlights surrounding our SS15 show. We were over th..
MCM Opens in Zhengzhou Mix C
Discover our brand new store in the spectacularly vast and luxurious MixC shopping centre in Zhengzhou, China.
SS15 Fashion Show Pre-Event Editorials
MCM Spring/Summer 2015 showroom highlights by Josie Loves
During her stay in New York City, our German blog ambassador visited the MCM US showroom. Discover her photos here..
Munich2Beijing Rabbit Project Tour: About the The Phoenix International Media Centre
Two weeks ago, MCM got it ‘Game On’ for the official SS15 ‘Diamondland’ fashion show premiere. Presented through a..
SS15 Beijing Fashion Show Celebrity Stylights & Afterparty featuring V V Brown
It’s official: from black-tie highlights to handbags and heels, MCM ignited the international stage introducing th..
MCM Opens in Xi’an Plaza Printemps
From creamy, pastel hues to muted earth tones, MCM launches its premiere in Xian at the Plaza Printemps. Located..



Worldwide Adventures of the MCM Football


Look around for a second, think about recent conversations you've had with friends and colleagues... They all revolve around one thing and one thing only right now: there are players running after a ball some 5000 miles away. And we are SO INTO IT. I mean I am a football novice and I have surprised myself sitting in a pub cheering for my team (that would be France). So yeah, football chat is in the air. And you know what's even better? Here at MCM we like to stay current, so we asked our craftsmen to create a very special item to commemorate this very special football event. From elements of Cognac Visetos fabric, the MCM football was born. I would love a bag in that shape. Just imagine it with a cross-body strap! How fun!


But today isn't about my wildest dreams, it is about the journey of this MCM ball from Seoul to London, via Paris, Berlin and all the way to Brazil! I wish I was a fly, so I could live inside this ball and discover the world... all the while meeting very talented and amazing football players! So just for a minute let's pretend there is a Munchen Cute Monster living inside the MCM ball and that he is sending us postcards from his tour du monde de football.


Day 1 - Welcome to Berlin! I landed here this morning from Paris. Aaaah Paris! Today we are preparing a very special event celebrating me and my monster pals. We love football and so it seemed natural for us to fly around in a football shaped ship. Please don't kick it too hard or we may get motion sickness!


Day 2 - Along the way, we met some interesting people. This little puppy was truly desperate to play with us. We fastened our seat belts and got ready for a soccer coaster ride. It was so much fun! 


Day 3 - Brazil!!! We are so excited to be here!! This is where everything happens right now. We tried to blend in by disguising our ship as a human. I think it looks pretty realistic, don't you? 


Day 4 - How about a little soccer demonstration? Yeah? Aaaaaaaaah!!! We are flying!!! Oh I am so dizzy now! I think I need to sit down for a minute, my heart is playing samba!


 Day 5 - Serious business today, we get to meet football superstars Dante and Neymar. We feel a bit starstruck but we aren't sure if it is the awesome backpack or the players.


Day 6 - In doubt, we asked Neymar to sign our spaceship. I also asked for his phone number so he can give me football lessons. And now it is back over to Mademoiselle Robot who will show you what else happened to our steed!

As you can see, our MCM ball really did get around. Have a look below at some instagram snaps I gathered for you...

Traduction - Le tour du monde de notre ballon MCM

Love from Mademoiselle Robot (and the Munchen Cute Monsters)

MCM , Football , Sports , World Cup , Brazil