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AW14 Collection Launch In London
Last night, we invited our VIP London customers to an evening of fun, fashion and friandises at our Sloane Street ..
MCM Debuts in Sanya Haitang Bay
From decadent to demure, MCM launched a first-time travel retail boutique within the world’s largest duty free lux..
AW14 Collection Launch Party in Singapore
Raise your glasses: MCM recently hosted a VIP launch toasting to our AW14 collection debut in Singapore. Celebrat..
How to Wear the Cognac Visetos Backpack featuring Waka Flocka Flame
Spotted; American rapper Waka Flocka Flame sporting MCM's iconic Cognac Visetos Backpack in his latest music video..
Digital Soldier Show Window Roundup
This season, MCM fuses the organic with the digital unveiling a glitch-to-glamour aesthetic. In a high-octane vir..
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
Editorial Stylights of August
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
First Flagship Grand Opening in Shandong
Raise your glasses: In celebration of the grand opening of our first Flagship in the Shandong province, we toaste..
MCM Tagged On Instagram IV
Here at MCM we surf the net watching the social media pulse, what's buzzing and of course, trending. We don't jus..
AW14 Catalogue Before-and-After Making-of Featurette
Virtual meets reality this season, unveiling a glitch-to-glamour aesthetic where the organic fuses with the digita..
Top 3 MCM Customer Favourites on Neiman Marcus
The votes are in: e-luxury shopping destination Neiman Marcus asked their customers to pick their favourite bags o..
Fashion Has It Visits Japan with MCM - Part II
Follow Claire & Vasia on their adventures through Japan - travelling across the Land of the Rising Sun, they visit..
Flagship Store Opening in Munich
Calling all bag-o-holics, arm-candy hunters & backpack enthusiasts alike: it's official - MCM proudly announces th..
Editorial Stylights of July
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
Introducing the AW14 Jaguar Visetos
From the organic to the digital, the Jaguar Visetos takes a walk on the style-side interlacing pixelated jaguar pa.. Style Vote: Cognac Edition
Our latest fan is a stylist from Slovenia, mother of two and yoga bunny named Blanka. She caught our eye with her ..
MCM Launches Largest European Boutique at Harrods
It's official: MCM celebrates the opening of its largest European boutique at the internationally-acclaimed luxury..
MCM Autumn/Winter 2014 - Digital Soldier
Introducing MCM AW14 season campaign
MCM Debuts at the Malaysian Pavilion
It’s official: on 28 June, MCM debuted in Malaysia’s premier shopping destination, the Pavilion Kuala Lumpur. Whe..



Worldwide Adventures of the MCM Football


Look around for a second, think about recent conversations you've had with friends and colleagues... They all revolve around one thing and one thing only right now: there are players running after a ball some 5000 miles away. And we are SO INTO IT. I mean I am a football novice and I have surprised myself sitting in a pub cheering for my team (that would be France). So yeah, football chat is in the air. And you know what's even better? Here at MCM we like to stay current, so we asked our craftsmen to create a very special item to commemorate this very special football event. From elements of Cognac Visetos fabric, the MCM football was born. I would love a bag in that shape. Just imagine it with a cross-body strap! How fun!


But today isn't about my wildest dreams, it is about the journey of this MCM ball from Seoul to London, via Paris, Berlin and all the way to Brazil! I wish I was a fly, so I could live inside this ball and discover the world... all the while meeting very talented and amazing football players! So just for a minute let's pretend there is a Munchen Cute Monster living inside the MCM ball and that he is sending us postcards from his tour du monde de football.


Day 1 - Welcome to Berlin! I landed here this morning from Paris. Aaaah Paris! Today we are preparing a very special event celebrating me and my monster pals. We love football and so it seemed natural for us to fly around in a football shaped ship. Please don't kick it too hard or we may get motion sickness!


Day 2 - Along the way, we met some interesting people. This little puppy was truly desperate to play with us. We fastened our seat belts and got ready for a soccer coaster ride. It was so much fun! 


Day 3 - Brazil!!! We are so excited to be here!! This is where everything happens right now. We tried to blend in by disguising our ship as a human. I think it looks pretty realistic, don't you? 


Day 4 - How about a little soccer demonstration? Yeah? Aaaaaaaaah!!! We are flying!!! Oh I am so dizzy now! I think I need to sit down for a minute, my heart is playing samba!


 Day 5 - Serious business today, we get to meet football superstars Dante and Neymar. We feel a bit starstruck but we aren't sure if it is the awesome backpack or the players.


Day 6 - In doubt, we asked Neymar to sign our spaceship. I also asked for his phone number so he can give me football lessons. And now it is back over to Mademoiselle Robot who will show you what else happened to our steed!

As you can see, our MCM ball really did get around. Have a look below at some instagram snaps I gathered for you...

Traduction - Le tour du monde de notre ballon MCM

Love from Mademoiselle Robot (and the Munchen Cute Monsters)

MCM , Football , Sports , World Cup , Brazil