Can you believe it's already been two years since we were driving around London aboard the MCM Brand Experience Routemaster? That's a long time indeed! Fortunately, the MCM Modern Mobility Project is back in London this Summer. This time we took over an iconic black cab and turned it into a monogrammed Cognac Visetos cab - quite a mouthful, but a sight to behold.
The MCM Taxi in all its Visetos glory
If you have been following the brand for a while, you will know this isn't our first foray into the world of mobility... It all started with a bus in Berlin during Fashion Week 2011: In celebration of the one-time exclusive Backpack Satellite Store launch, we debuted the first phase of the Modern Mobility Project. We then took over Hong Kong trams, as a prelude to the official launch of MCM’s Hong Kong Entertainment Flagship Boutique, a series of ten iconic trams were monogram-wrapped as giant Cognac Visetos Luggage pieces. Of course, you remember London... In 2012 we joined the jubilee & celebrations of the games in commemorating the UK’s legacies of prestige, culture of distinction and world-renowned heritage of excellence. More recently, to mark the opening of the first flagship in mainland China, a cruise ship that symbolises MCM’s spirit of freedom sailed into Shanghai harbour and dropped its anchor on the Huangpu River.