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Modern Mobility Project Part VI - London Edition

17-06-2014

       

 

Can you believe it's already been two years since we were driving around London aboard the MCM Brand Experience Routemaster? That's a long time indeed! Fortunately, the MCM Modern Mobility Project is back in London this Summer. This time we took over an iconic black cab and turned it into a monogrammed Cognac Visetos cab - quite a mouthful, but a sight to behold. 

 

 

 

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The MCM Taxi in all its Visetos glory


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If you have been following the brand for a while, you will know this isn't our first foray into the world of mobility... It all started with a bus in Berlin during Fashion Week 2011: In celebration of the one-time exclusive Backpack Satellite Store launch, we debuted the first phase of the Modern Mobility Project. We then took over Hong Kong trams, as a prelude to the official launch of MCM’s Hong Kong Entertainment Flagship Boutique, a series of ten iconic trams were monogram-wrapped as giant Cognac Visetos Luggage pieces.  Of course, you remember London... In 2012 we joined the jubilee & celebrations of the games in commemorating the UK’s legacies of prestige, culture of distinction and world-renowned heritage of excellence. More recently, to mark the opening of the first flagship in mainland China, a cruise ship that symbolises MCM’s spirit of freedom sailed into Shanghai harbour and dropped its anchor on the Huangpu River.

 

The latest instalment of our Modern Mobility Project took place in Tokyo in celebration of our latest grand opening at GinzaThe Modern Mobility Project is a living celebration of MCM's promise of travel, an iconic heritage and a tradition of excellence.

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The MCM cab in front of our London flagship

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Our Munchen Cute Monster models & carnival-couture models pose infront of our MCM Taxi

During our Summer Party last week, we introduced the MCM Taxi - a classic black cab wrapped in delicious MCM Cognac Visetos print ad bearing the address of our London stockists. When the taxi pulled up by the store, our guests emitted a collective gasp. For MCM fans, this truly is the best way to get around. In fact, I am wondering if I could hail it and use it to go to my meetings today!

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Traduction - Decouvrez le nouveau volet de notre projet de mobilite moderne. Cette fois-ci c'est un taxi Londonien qui arbore les couleurs de MCM.

Love from Mademoiselle Robot
Tags
Modern , Mobility , Cab , London , Iconic
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