Judging by the success of last year's pop-up store in the Galeries Lafayette in Paris, we decided to establish a permanent base in the City of Lights - There is now an official MCM store on the ground floor of the Galeries Lafayette. The French department store is famous the world over for its unrivalled selection of luxury labels so it is only natural for MCM to open shop at the heart of the action.
Last week we hosted our grand opening launch event as well as the very stylish kick off of the Munchen Cute Monsters Collection - just in time for the beginning of the World Cup. The Munchen Cute Monsters collection pays homage to the World Cup 2014 slogan "All In One Rhythm" and is inspired by Brazil's festive carnival spirit, with added football motifs. Each item from the Monsters capsule features cute cartoon style monsters and blocks of primary colours. The solid wavy lines of the illustrations install a sense of movement in stills, while the bright, cheery smiles sported by the monsters bring a ray of Brazilian-brilliance & sunshine to the collection.
Our Grand Opening was the usual lavish affair, where we invited all of our tres chic Parisian customers and VIPs to celebrate what is definitely a double milestone for MCM: a permanent home in the capital of the fashion world AND the launch of a collection honouring one of the most important sporting events of the year. Our MCM models wore Munchen Cute Monsters tee-shirts, carried the bags, of course and also had fun with our googly eyed headbands! I can tell you straight away I desperately want one... Perhaps tomorrow at the London launch...
After discovering the collection, our guests gathered on the roof of the Galeries Lafayette for an exclusive cocktail party where they were able to admire a true coucher de soleil, Paris style. How romantic!
Traduction - Le lancement de notre nouvelle collection Munchen Cute Monsters aux Galeries Lafayette a Paris
Love from Mademoiselle Robot