In celebration of our grand opening in Japan, we collaborated with Polish artist Olka Osadzinska to create an exclusive fairy-tale of fashion through a series of special artworks inspired by MCM’s iconic aesthetics. Through an avant-garde reinterpretation of the German fairy tale "Little Red Riding Hood", we commemorated our Munich roots and hometown in style.
In the focus: The Cognac Visetos & Spring/Summer 2014 Flower Boys in Paradise Collections!
Meet the artist:
Olka is a young artist from Poland and has worked on various national and international art projects.
Her artistic experience spans across clothing, fashion and lifestyle as well as online through a collaboration with the influential magazines and websites for which she creates amazing illustrations.
Her works were displayed at solo as well as at group exhibitions and in the latest Gestalten book of
Olka also organises one of the most successful art fairs in Warsaw the Art Yard Sale
The resounding success of the event led Olka Osadzinska, to be nominated for the 2010
Glamour Woman of the Year Award in the Creative in Business category.
After taking a look at her wonderful illustrations for MCM, we totally get why:
"Once upon a time there was a dear little girl who was loved by everyone who looked at her, but most of all by her grandmother, and there was nothing that she would not have given to the child. Once she gave her a little riding hood of red velvet, which suited her so well that she would never wear anything else; so she was always called 'Little Red Riding Hood."
- That's how the famous Brothers Grimm fairy-tale about a girl in red and a big bad wolf begins.
Here's how Olka Osadzinkska sees it today:
Little Red Riding Hood strolls through the woods to deliver food to her grandmother
A mean wolf wants to eat the food in the basket. He secretly stalks her behind trees and bushes and shrubs and patches of little grass and patches of tall grass.
He approaches Little Red Riding Hood and she naively tells him where she is going. He suggests the girl picks some flowers for her grandmother, which she does.
A hunter spots the crafty wolf, comes to the rescue and saves Little Red Riding Hood and her grandmother's food. Little Red Riding Hood and her grandmother emerge unharmed.
MCM's Damsel-in-distress transforms into a damsel-in-delight,
and they all lived elegantly ever-after!
Thank you so much, Olka, for immersing us into a true MCM fashion-fairytale today.