MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
MCM Tagged On Instagram IV
Here at MCM we surf the net watching the social media pulse, what's buzzing and of course, trending. We don't jus..
MCM Launches Pop-up Store in Singapore Scottswalk Galleria
 
AW14 Catalogue Before-and-After Making-of Featurette
Virtual meets reality this season, unveiling a glitch-to-glamour aesthetic where the organic fuses with the digita..
Top 3 MCM Customer Favourites on Neiman Marcus
The votes are in: e-luxury shopping destination Neiman Marcus asked their customers to pick their favourite bags o..
Fashion Has It Visits Japan with MCM - Part II
Follow Claire & Vasia on their adventures through Japan - travelling across the Land of the Rising Sun, they visit..
Flagship Store Opening in Munich
Calling all bag-o-holics, arm-candy hunters & backpack enthusiasts alike: it's official - MCM proudly announces th..
Editorial Stylights of July
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
Introducing the AW14 Jaguar Visetos
From the organic to the digital, the Jaguar Visetos takes a walk on the style-side interlacing pixelated jaguar pa..
Lookbook.nu Style Vote: Cognac Edition
Our latest fan is a stylist from Slovenia, mother of two and yoga bunny named Blanka. She caught our eye with her ..
MCM Launches Largest European Boutique at Harrods
It's official: MCM celebrates the opening of its largest European boutique at the internationally-acclaimed luxury..
MCM Autumn/Winter 2014 - Digital Soldier
Introducing MCM AW14 season campaign
MCM Debuts at the Malaysian Pavilion
It’s official: on 28 June, MCM debuted in Malaysia’s premier shopping destination, the Pavilion Kuala Lumpur. Whe..
First Look: MCM Makes Space for Exo in Seoul
It's official: on 26 June 2014, MCM took one stellar step for style & a quantum leap for ‘luxe, in an exclusive Gr..
Road to Brazil 2014: Mario Gotze Joins #TeamMCM
Our Road to Brazil continues: Introducing our sports-meets-style collaboration where football teams with fashion. ..
Munchen Cute Monsters Launch in Berlin
From Brazil to Berlin, MCM teamed samba-with-soccer debuting our Munchen Cute Monsters Limited Edition. In a boss..
Munchen Cute Monsters Kick-Off in London
In celebration of MCM's latest limited edition and the World Cup season, we kicked off the Munchen Cute Monsters c..
Munchen Cute Monsters Kick Off At The Galeries Lafayette
The Munchen Cute Monsters collection kicks off at the Galeries Lafayette in Paris, celebrating a double-entendre f..
MCM Scarf Project - Introducing Xu Hualing
Introducing Xu Hualing whose bright tangerine coloured scarf makes use of the Nanjing Brocade technique. The inspi..
MCM Opens in LOTTE Shenyang
Our German Ambassador Sarah Jane takes you on a tour of our new store in LOTTE Shenyang. Find out more here:
HRH Collection Styles the MCM Princess Clutch
Our US Ambassador HRH Collection styles our brand new Princess Clutch. Find out more here:

Prev

Next

Blogger Makeover in Chelsea, London - Milan Style

18-04-2014

This year’s Blogger Makeover took place in Chelsea, London, home to our Flagship Boutique at 5, Sloane Street, just by legendary department store Harrods.   For our Spring / Summer ’14 photo shoot, we celebrated affluence with style presenting our latest collection against a West London backdrop.  For Part II of our ‘glam-packed shoot, we linked with Jonathan from top UK blog, Milan Style.

 

 

 

Milan Style was founded to create the ultimate destination online for men’s designer and luxury branded clothing, footwear and accessories for gentleman with the finest taste.  A one stop destination for advice on designer and luxury shopping, Milanstyle.co.uk offers insider advice for men on what to buy, where to buy it and how to style it.

 

 

Please introduce yourself

 

I'm Alexander, the founder and director of MILAN STYLE (link www.milanstyle.co.uk).

 

The site is dedicated to all elements or luxury and high fashion for men, whatever your personal style with a focus on international luxury shopping and men's style news.

 

Describe your personal style

 

I've always liked the "classic" look. Things I know I will feel comfortable wearing this year, next year and after. My personal style is a mix of the signature Italian "sprezzatura" look and the British gentleman. However, I do appreciate all different kinds of styles in other people, but my taste is pretty simple. I always try to focus on high quality, well crafted pieces plus heritage brands, so I really enjoyed working with the heritage Visetos pieces by MCM inspired by their archives.

 

 

Style inspiration (for the shoot & general)

 

For me, it should not look forced or contrived.

 

If the person (man or woman) does not look comfortable in their clothes, it is not the right outfit for them. So whatever MCM piece you choose, as soon as you carry it or put it on your back, it should look like you always had it. If it's the right piece, people will say "that suits you"!

 

For the shoot, I asked the photographer to capture something natural. The kind of thing another guy would look at and hopefully say "I'd like to wear that".

 

 

Favourite item

 

The alligator skin luggage was incredible. As someone in the MCM store said "you look like Don Draper" (Mad Men) which I saw as a huge complement as he is certainly one stylish character. But I also really liked the Visetos suitcase in cognac. It maybe sounds strange but I would like to have one in the Milan Style office as a piece of "art".

 

 

Favourite moment of the blogger makeover

 

Listening to the MCM team's advice on what MCM luggage they thought would work best with my outfit, as sometimes you can get too fixed in your own opinions, so it's good to take advice from other experts and exchange ideas, that way your style develops.

 

What is your favourite combination of MCM products? What does it reveal about your personality/style?

 

Aside from the luggage, I think the huge backpacks are so smart. I've seen a lot of East-Asian guys wearing the more colourful ones and they have the right style to pull it off with jeans and luxurious trainers.

 

 

Which MCM product(s) best describes your personality?

 

Probably the heritage line. It was built with a real purpose always in mind and with that ultimate German craftsmanship. Attributes that will guarantee a product looks good: quality, purpose, craftsmanship.

 

 

Which (is your favourite MCM stuffed toy?

 

Probably the MCM teddy bear in the 1920s aviator outfit. His style is classic and cool - a real timeless style icon.

 

 

All photos by Holly McGlynn

Read more at: - http://Milanstyle.co.uk

Tags
milan , style , chelsea , blogger , makeover
Comment
+0