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Editorial Stylights of September
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Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
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First Flagship Grand Opening in Shandong
Raise your glasses: In celebration of the grand opening of our first Flagship in the Shandong province, we toaste..
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Editorial Stylights of July
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Blogger Makeover in Chelsea, London - Milan Style


This year’s Blogger Makeover took place in Chelsea, London, home to our Flagship Boutique at 5, Sloane Street, just by legendary department store Harrods.   For our Spring / Summer ’14 photo shoot, we celebrated affluence with style presenting our latest collection against a West London backdrop.  For Part II of our ‘glam-packed shoot, we linked with Jonathan from top UK blog, Milan Style.




Milan Style was founded to create the ultimate destination online for men’s designer and luxury branded clothing, footwear and accessories for gentleman with the finest taste.  A one stop destination for advice on designer and luxury shopping, offers insider advice for men on what to buy, where to buy it and how to style it.



Please introduce yourself


I'm Alexander, the founder and director of MILAN STYLE (link


The site is dedicated to all elements or luxury and high fashion for men, whatever your personal style with a focus on international luxury shopping and men's style news.


Describe your personal style


I've always liked the "classic" look. Things I know I will feel comfortable wearing this year, next year and after. My personal style is a mix of the signature Italian "sprezzatura" look and the British gentleman. However, I do appreciate all different kinds of styles in other people, but my taste is pretty simple. I always try to focus on high quality, well crafted pieces plus heritage brands, so I really enjoyed working with the heritage Visetos pieces by MCM inspired by their archives.



Style inspiration (for the shoot & general)


For me, it should not look forced or contrived.


If the person (man or woman) does not look comfortable in their clothes, it is not the right outfit for them. So whatever MCM piece you choose, as soon as you carry it or put it on your back, it should look like you always had it. If it's the right piece, people will say "that suits you"!


For the shoot, I asked the photographer to capture something natural. The kind of thing another guy would look at and hopefully say "I'd like to wear that".



Favourite item


The alligator skin luggage was incredible. As someone in the MCM store said "you look like Don Draper" (Mad Men) which I saw as a huge complement as he is certainly one stylish character. But I also really liked the Visetos suitcase in cognac. It maybe sounds strange but I would like to have one in the Milan Style office as a piece of "art".



Favourite moment of the blogger makeover


Listening to the MCM team's advice on what MCM luggage they thought would work best with my outfit, as sometimes you can get too fixed in your own opinions, so it's good to take advice from other experts and exchange ideas, that way your style develops.


What is your favourite combination of MCM products? What does it reveal about your personality/style?


Aside from the luggage, I think the huge backpacks are so smart. I've seen a lot of East-Asian guys wearing the more colourful ones and they have the right style to pull it off with jeans and luxurious trainers.



Which MCM product(s) best describes your personality?


Probably the heritage line. It was built with a real purpose always in mind and with that ultimate German craftsmanship. Attributes that will guarantee a product looks good: quality, purpose, craftsmanship.



Which (is your favourite MCM stuffed toy?


Probably the MCM teddy bear in the 1920s aviator outfit. His style is classic and cool - a real timeless style icon.



All photos by Holly McGlynn

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milan , style , chelsea , blogger , makeover