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December Editorial Stylights
MCM is everywhere! You've seen us on the back of bloggers, slung across the shoulders of celebs and on the arms of..
SS15 Press Day Highlights Part II
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement desi..
First Anniversary Lucky Bag Event at M:AZIT
Raise your glasses - MCM’s culture-fashion concept store, M:AZIT celebrated it's first anniversary toasting to a y..
Grand Opening Event at MCM Lab
This season, science-fiction meets high-fashion celebrating the Grand Opening event at our latest concept store in..
MCM Celebrates Printemps Opening with 'Move'
In celebration of our latest opening at Printemps Haussman, MCM debuted a 'Tour du Fashion', inaugurating a cycle-..
SS15 Press Highlights Part I
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement de..
MCM Receives Two Awards at the Asian Couture Federation Awards Gala
In celebration of MCM's distinguished designs, unique aesthetics and avant-garde culture, MCM was awarded a duette..
Discover Our New Berlin Mitte Store
Introducing Mitte; located at the heart of Berlin's historic core, MCM’s latest Flagship is designed as the contem..
MCM Lab Grand Opening - Our New Shoppertainment Space in Seoul
After the success of our concept stores in Seoul, MCM are pleased to launch the latest "Shoppertainment" Flagship ..
MCM Pavilion Kuala Lumpur Flagship Store Grand Opening Event
In celebration of MCM’S first Flagship boutique in Malaysia, MCM hosted a Grand Opening fashion-fete at the presti..
Holiday Collection Debut
Dreaming of an MCM Christmas? This holiday season, diamonds are a bag’s best friend introducing a bevy of jewel-en..
MCM Debuts at the Galeries Lafayette: Homme
We've opened our first worldwide MCM Man shop on the ground floor of the Galeries Lafayette Homme on the Boulevard..
MCM Opens in Paris Printemps Haussman
Exciting things are happening Mademoiselle Robot's hometown of Paris... We are happy to announce the opening of ou..
Beijing Fashion Show Editorial Roundup
Today, we would like to share with you some of the editorial highlights surrounding our SS15 show. We were over th..
MCM Opens in Zhengzhou Mix C
Discover our brand new store in the spectacularly vast and luxurious MixC shopping centre in Zhengzhou, China.
SS15 Fashion Show Pre-Event Editorials
MCM Spring/Summer 2015 showroom highlights by Josie Loves
During her stay in New York City, our German blog ambassador visited the MCM US showroom. Discover her photos here..
Munich2Beijing Rabbit Project Tour: About the The Phoenix International Media Centre
Two weeks ago, MCM got it ‘Game On’ for the official SS15 ‘Diamondland’ fashion show premiere. Presented through a..
SS15 Beijing Fashion Show Celebrity Stylights & Afterparty featuring V V Brown
It’s official: from black-tie highlights to handbags and heels, MCM ignited the international stage introducing th..
MCM Opens in Xi’an Plaza Printemps
From creamy, pastel hues to muted earth tones, MCM launches its premiere in Xian at the Plaza Printemps. Located..



Blogger Makeover in Chelsea, London - Milan Style


This year’s Blogger Makeover took place in Chelsea, London, home to our Flagship Boutique at 5, Sloane Street, just by legendary department store Harrods.   For our Spring / Summer ’14 photo shoot, we celebrated affluence with style presenting our latest collection against a West London backdrop.  For Part II of our ‘glam-packed shoot, we linked with Jonathan from top UK blog, Milan Style.




Milan Style was founded to create the ultimate destination online for men’s designer and luxury branded clothing, footwear and accessories for gentleman with the finest taste.  A one stop destination for advice on designer and luxury shopping, offers insider advice for men on what to buy, where to buy it and how to style it.



Please introduce yourself


I'm Alexander, the founder and director of MILAN STYLE (link


The site is dedicated to all elements or luxury and high fashion for men, whatever your personal style with a focus on international luxury shopping and men's style news.


Describe your personal style


I've always liked the "classic" look. Things I know I will feel comfortable wearing this year, next year and after. My personal style is a mix of the signature Italian "sprezzatura" look and the British gentleman. However, I do appreciate all different kinds of styles in other people, but my taste is pretty simple. I always try to focus on high quality, well crafted pieces plus heritage brands, so I really enjoyed working with the heritage Visetos pieces by MCM inspired by their archives.



Style inspiration (for the shoot & general)


For me, it should not look forced or contrived.


If the person (man or woman) does not look comfortable in their clothes, it is not the right outfit for them. So whatever MCM piece you choose, as soon as you carry it or put it on your back, it should look like you always had it. If it's the right piece, people will say "that suits you"!


For the shoot, I asked the photographer to capture something natural. The kind of thing another guy would look at and hopefully say "I'd like to wear that".



Favourite item


The alligator skin luggage was incredible. As someone in the MCM store said "you look like Don Draper" (Mad Men) which I saw as a huge complement as he is certainly one stylish character. But I also really liked the Visetos suitcase in cognac. It maybe sounds strange but I would like to have one in the Milan Style office as a piece of "art".



Favourite moment of the blogger makeover


Listening to the MCM team's advice on what MCM luggage they thought would work best with my outfit, as sometimes you can get too fixed in your own opinions, so it's good to take advice from other experts and exchange ideas, that way your style develops.


What is your favourite combination of MCM products? What does it reveal about your personality/style?


Aside from the luggage, I think the huge backpacks are so smart. I've seen a lot of East-Asian guys wearing the more colourful ones and they have the right style to pull it off with jeans and luxurious trainers.



Which MCM product(s) best describes your personality?


Probably the heritage line. It was built with a real purpose always in mind and with that ultimate German craftsmanship. Attributes that will guarantee a product looks good: quality, purpose, craftsmanship.



Which (is your favourite MCM stuffed toy?


Probably the MCM teddy bear in the 1920s aviator outfit. His style is classic and cool - a real timeless style icon.



All photos by Holly McGlynn

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milan , style , chelsea , blogger , makeover