MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
Lookbook.nu Style Vote: Cognac Edition
Our latest fan is a stylist from Slovenia, mother of two and yoga bunny named Blanka. She caught our eye with her ..
MCM Launches Largest European Boutique at Harrods
It's official: MCM celebrates the opening of its largest European boutique at the internationally-acclaimed luxury..
MCM Autumn/Winter 2014 - Digital Soldier
Introducing MCM AW14 season campaign
MCM Debuts at the Malaysian Pavilion
It’s official: on 28 June, MCM debuted in Malaysia’s premier shopping destination, the Pavilion Kuala Lumpur. Whe..
First Look: MCM Makes Space for Exo in Seoul
It's official: on 26 June 2014, MCM took one stellar step for style & a quantum leap for ‘luxe, in an exclusive Gr..
Road to Brazil 2014: Mario Gotze Joins #TeamMCM
Our Road to Brazil continues: Introducing our sports-meets-style collaboration where football teams with fashion. ..
Munchen Cute Monsters Launch in Berlin
From Brazil to Berlin, MCM teamed samba-with-soccer debuting our Munchen Cute Monsters Limited Edition. In a boss..
Munchen Cute Monsters Kick-Off in London
In celebration of MCM's latest limited edition and the World Cup season, we kicked off the Munchen Cute Monsters c..
Munchen Cute Monsters Kick Off At The Galeries Lafayette
The Munchen Cute Monsters collection kicks off at the Galeries Lafayette in Paris, celebrating a double-entendre f..
MCM Scarf Project - Introducing Xu Hualing
Introducing Xu Hualing whose bright tangerine coloured scarf makes use of the Nanjing Brocade technique. The inspi..
MCM Opens in LOTTE Shenyang
Our German Ambassador Sarah Jane takes you on a tour of our new store in LOTTE Shenyang. Find out more here:
HRH Collection Styles the MCM Princess Clutch
Our US Ambassador HRH Collection styles our brand new Princess Clutch. Find out more here:
MCM Launches Second Retail Debut at the Galeries Lafayette
From pop up to permanent, MCM paints the City of Lights in cognac, celebrating its official premiere in Paris’ leg..
Scarf Project Premiere in China
5 contemporary artists, 5 distinguished designs: What happens when you combine MCM’s spirit of artisanal innovatio..
MCM Debuts Pop-Up Tour at Yokohama Takashimaya
In celebration of MCM’s commitment to travel & all things cognac, MCM debuted an exclusive series of pop-up stores..
Taipei Breeze Centre Grand Opening
Raise your glasses: In celebration of our first opening at the Taipei Breeze Centre, we rolled out the cognac carp..
Blogger Makeover in Chelsea, London - What's He Wearing
This year’s Blogger Makeover took place in Chelsea, London, home to our Flagship Boutique at 5, Sloane Street, jus..
Trending Now - Must-Gift Mother's Day Bags
This SS14 collection offers a colourful array of must-have pieces, as seen on the international catwalks.
New Store Opening at LOTTE in Seoul
Discover our latest store, recently opened in the Seoul branch of historical department store LOTTE. Find out more..
The Style Distillery ft MCM In Singapore
In collaboration with The Style Distillery 01 Absolut Elyx at Lantern - The Fullerton Hotel Singapore, we painted ..

Prev

Next

ANTM x MCM Preview Part 2

10-04-2014

As you know, something exciting is happening at MCM:  we are participating in Cycle 21 of Tyra Banks' hit reality TV show America's Next Top Model!! In case you aren't familiar with the show because you have been living in a cave since 2003, it is a reality TV series and interactive competition that airs on The CW. It sees several women (and now also men) take part in various challenges to become America's Next Top Model and earn a contract with a major international agency, a spread in one of the world's leading publications as well as a campaign for a cosmetics brand. The programme is hosted by Tyra Banks, former supermodel turned creative entrepreneur. She is joined by a panel of judges that vary depending on the cycle. One of the judges that has been here with Tyra since the beginning is J.Alexander, also known as Miss J, a runway coach living in Paris. In this season, they are joined by American photographer Yu Tsai who will replace Johnny Wujek as the show's Creative Consultant.



The first ANTM shoot featured our AW14 collection and this time they took it a little further using our RTW collection in this latest shoot. While the first MCM x ANTM shoot was somewhat futuristic looking, this new rendition takes a wink at the past where the aspiring supermodels were asked to embody two superstar icons: Elvis Presley and Marilyn Monroe. I think you will agree these are quite big boots to fill, even for the best models out there! 


vote


Let's have a look at the photoshoots of the two models who were styled in MCM for this challenge. First up we have Will, originally a dancer trying to make it as a model. As a dancer, he picked one of the most typical King poses - legs wide, knees bent and a lot of attitude... He is wearing a biker jacket from our Flower Boys in Paradise collection. His taste of course impeccable: this is the same jacket I chose to wear for our Bloggers Photoshoot  


will


I think his inspiration was Elvis in his Jailhouse Rock period... What do you think?


elvis


Our second model is Adam who decided to portray the King armed with a guitar! As if impersonating Elvis wasn't hard enough on the charisma muscles, Adam took on the additional challenge of carrying a guitar for his shoot. It is an interesting prop, but did he do enough with it? One thing only is for sure: his shiny MCM blazer is definitely something Mr Presley himself would have worn.


adam


His inspiration was a somewhat older Elvis. Still pretty cool, right?


Unknown


Traduction - MCM dans ANTM a nouveau, cette fois ci dans un defi sur le theme du King


Love from Mademoiselle Robot



Tags
MCM , ANTM , Elvis , Tyra , TV
Comment
+0