Remember last week I told you about our involvement in the new cycle of America's Next Top Model in the US? Well, today we are talking about television programmes again this time in Korea, MCM's second home. We are one the main sponsors of hit reality TV show Art Star Korea which pits talented contemporary artists against each other, encouraging them to showcase their passion for the arts and to create the most impressive work.
The winner becomes Korea's Art Star, and the exposure gained from the programme is an immense push for any artist. In addition to that they will receive 100M Won (approx $100k), a solo show in a major gallery and a place in an international residency programme. You can read more about it here.
Each episode will have a challenge based around our Seoul concept-space M:AZIT and out Kunst project - our participation in this programme is another step taken by the brand towards the arts world, which is extremely dear to us.
White Visetos High Top Sneakers, featured on the show, available from Pure Atlanta
Cognac Visetos Stark backpack featured on the show, available from LuisaViaRoma
Have a look at the teaser videos below and enjoy!