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Rising Sun Launch: MCM Lands in Japan

27-03-2014

     

 

I am very happy to announce that MCM just relaunched in the Land of the Rising Sun! Yes, we are now well and truly establishing ourselves in Japan - more precisely in Tokyo, where we held our re-launch party at the Audi Forum last week. 


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The Iceberg building which houses the Audi Forum.


map

A perfect location


The Audi Forum Tokyo is located in a building also known as " The Iceberg ", was completed and officially opened in 2006. The Iceberg is a building with a unique crystal structure, representative of modern Japanese architecture, designed to reflect light from all angles . The building is located in Jingumae 6-12-18 between Meiji and Harajuku streets, in an important commercial district of the capital city. 


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The party is buzzing


We invited a selection of journalists, editors, stylists, bloggers and influencers to celebrate the event with us. They we treated to an exhibition featuring our Heritage collection. Below are some photos from the event as well as a round-up of blog articles! So kawaii!!


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Lovely MCM food


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More MCM delicacies. 


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It is all about the Visetos - here it is in all its glory. Where the old meets the new.


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Our stylish guests were entertained all evening by DJ's and performers.


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The MCM mascots were also there in full force.


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The guest list at the Audi Forum.


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Here are a few pics we shot before the start of the event to give you an idea of the space.


And now, have a look at some of the articles posted by our lovely blogger friends in Japan!


blogs


Last but not least, we now have a dedicated Facebook page for all our Japanese fans - click here and make sure to like it.


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Traduction - MCM prend d'assaut le Japon. 


Love from Mademoiselle Robot





Tags
Japan , MCM , Audi , Forum , Party
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