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Grand Opening Celebration at the Berlin Mitte Flagship during Mercedes-Benz Fashion Week
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Tina Tote Takeover: A SS14 Korea Exclusive


mcm in text


We're always on the go, travelling around the world and doing as we please (whether by night or day) and live to follow our passions - we love to explore, jump into various adventures and reinvent ourselves everyday.

But: We need something reliable at our side, a solid partner in crime which gives us security and style at the same time. As per the trend insitute WGSN, us fashionistas focus on relaxed companions featuring lots of space to carry over our shoulders. 


event-background Kopie 

And that's exactly what I mean - we love to have items that are as versatile as we are: Practical during the day, yet chic and elegant by night. So, what's the answer? - The Tina Bag. The 'perfekt' bag, the trendiest lovely and the lovliest tote we've ever seen. Well done, MCM <3 Let's take a closer Look at WGSN's trendforecast for SS 2014 and see how Tina lines up.


mcm details  


This season's need-to-have tote is redesigned with an elongated north-south shape, a lot of space, and clean architectonical silhouettes - according to WGSN you'll be so up to date with your Tina Bag. Oh yesss. 



S H O U L D E R   S T R A P  &  S H A D E S   O F  P I N K

They are practical, comfortable and timeless: Long shoulder straps. According to WGSN, it's important for us to carry our bag all day long - they are right! We love to work, love to be on the go and we love to have our companion at our side <3 Of course, in radiant orchid, ladies and gents.

mcm lila Kopie 




A refreshing alternative to decorative studs is, according to WGSN, are slick metal components that combine both features and functions. Areas around the handles are a particular focal point - so keep your eyes wide open for significant seams and metal details.


mcm gruen 

C O L O U R 

Colourful wovens look simple and fresh. Bold patterns are this season's must have- Ha, look at those colourful Tina lovelies <3


mcm blau

mcm details 2 

In summer mood already? We are <3

L O V E  the Janes

Tina Bag , Christina , SS14 , Spring , Trend