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MCM celebrates Grand Opening at the Berlin Mitte Flagship during Mercedes-Benz Fashion Week
The Bucket-List: SS15 Shopable Trend Report with MCM &
Trnding now: the drawstring bag. German e-luxury destination reports the SS15 shape-to-watch is perfectly sized f..
SoHo Store Opening in New York
A new store opening in one of NYC's most vibrant and trendy neighbourhoods? Yes please! The new boutique is 4000 s..
Shop in Shop Debut in POOL, Munich
From gilded tessellations to contemporary graphite fixtures, MCM debuts with Munich’s most recognisable concept st..
Editorial Stylights: Party Season Roundup
Discover our latest editorial highlights in the party season round-up.
SS15 - Introducing Model Lizzy Jagger and Photographer Daniel Jackson
Inspired by the voracious culture of digital gaming, MCM goes graphic for Spring/Summer 2015 with a vivid, daring ..
MCM Debuts Game On! Diamondland!
Inspired by the culture of digital gaming, MCM goes graphic for Spring/Summer 2015 with a vivid, daring and dynami..
Grand Opening at Wuhan International Plaza
In anticipation of the upcoming New Year, MCM debuted at the Wuhan International Plaza. Designed with an intimate ..
Grand Opening in Beijing Shuang An
In celebration of the winter holiday season, MCM 'decked the malls' debuting its 8th boutique at the Shuang An dep..
MCM x Stefan Strumbel Launch Event in Singapore
In keeping with this week's festive events theme, let me take you to Singapore where we recently celebrated the la..
MCM x Butter London Christmas Event
In celebration of the winter holiday season, our London Flagship store organised a little pre-Christmas get togeth..
Christmas Punch Event at the Munich Flagship
'Tis the season to be stylish - in celebration of the 2014 holidays, MCM kicked off party season with a luxurious ..
December Editorial Stylights
MCM is everywhere! You've seen us on the back of bloggers, slung across the shoulders of celebs and on the arms of..
SS15 Press Day Highlights Part II
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement desi..
First Anniversary Lucky Bag Event at M:AZIT
Raise your glasses - MCM’s culture-fashion concept store, M:AZIT celebrated it's first anniversary toasting to a y..
Grand Opening Event at MCM Lab
This season, science-fiction meets high-fashion celebrating the Grand Opening event at our latest concept store in..
MCM Celebrates Printemps Opening with 'Move'
In celebration of our latest opening at Printemps Haussman, MCM debuted a 'Tour du Fashion', inaugurating a cycle-..
SS15 Press Highlights Part I
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement de..
MCM Receives Two Awards at the Asian Couture Federation Awards Gala
In celebration of MCM's distinguished designs, unique aesthetics and avant-garde culture, MCM was awarded a duette..
Discover Our New Berlin Mitte Store
Introducing Mitte; located at the heart of Berlin's historic core, MCM’s latest Flagship is designed as the contem..



Chloe Sevigny Sets Sail in Shanghai with MCM in the Modern Mobility Project Part IV



As you know, we recently celebrated the Grand Opening of our latest Shanghai store in the iAPM mallthe very first night time mall to open in Shanghai (it was inaugurated in August 2013). To mark the opening of the first flagship in the mainland, a cruise ship that symbolises MCM’s spirit of freedom sailed into Shanghai harbour and dropped its anchor on the Huangpu River. Sporting the brand’s iconic Cognac Visetos logo design, it displayed MCM’s heritage originating in travelconveying a modern mobile lifestyle, 

as well as its spirit of exploration.


Toasting the illustrious maiden voyage in Shanghai was MCM's latest Style Ambassador:



Can you guess who she is?  Of course, fashion it-girl & style impresario, Chloe Sevigny

Let's jump on board & have a look at the cruise in Shanghai and explore the history of
MCM's Modern Mobility Project:

ScreenClip [4]

Come sail away with us & have a look at our very own Love Boat below:


The MCM team in Shanghai Harbour ready for the most glamorous cruise.


A comfortable lounging area below bridge.


An MCM event wouldn't be complete without our Visetos menagerie...


And off we go! 


During the cruise, we served a few very special MCM treats.


These Visetos animals cupcakes toppers really are something else!


Rabbits, horses and bears, how cute are they all?


One last photo, just because. I can't handle this!


Our CEO Paolo Fontanelli


Our CVO Mrs Kim (centre)


Back on land in the evening, and the boat looks more glorious than ever with its lights on.

If you have been following the brand for a while, you will know this boat  isn't our first foray into the world of mobility... It all started with a bus in Berlin, in 2011, during Fashion Week. In celebration of the one-time exclusive Backpack Satellite Store launch during Berlin Fashion Week 2011, we debuted the first phase of the Modern Mobility Project.  In association with the BGV (Berliner Verkehrsbetriebe), we collaborated with Germany’s official public transport company launching this exciting project for the first time.


Then we took over Hong Kong trams, as a prelude to the official launch of MCM’s Hong Kong Entertainment Flagship Boutique, a series of ten iconic trams were monogram-wrapped as giant Cognac Visetos Luggage pieces.  In a first time collaboration with Hong Kong Tramways Limited, we celebrated the opening of our biggest Flagship Boutique worldwide to date, thus introducing the second phase of the Modern Mobility Project.


Our more recent Mobility endeavour took place here, in LondonIn 2012 we joined the jubilee & celebrations of the games in commemorating the UK’s legacies of prestige, culture of distinction and world-renowned heritage of excellence. Named "The MCM Brand Experience",  we took over a double-decker bus and monogram-wrapped it to look like a giant version of MCM’s Cognac Visetos Luggage, offering an immersive opportunity in experiencing MCM’s history culture & lifestyle and the unforgettable ‘World of MCM’ in an elegant moving lounge for passengers.  Inspired by London’s iconic traditional route master bus model, the double-decker MCM Experience launched in the UK’s grand Metropolis

Big Ben2

Can you think of more stylish ways to get around? I can't!

Traduction - Decouvrez notre bateau a Shanghai, il fait partie du projet mobilite MCM.

Love from Mademoiselle Robot

Mobility , MCM , Shanghai , Boat , travel