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December Editorial Stylights
MCM is everywhere! You've seen us on the back of bloggers, slung across the shoulders of celebs and on the arms of..
SS15 Press Day Highlights Part II
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement desi..
First Anniversary Lucky Bag Event at M:AZIT
It's been a year full of exhibitions, talented artists and amazing installations - it's really been a blast. We ar..
Grand Opening Event at MCM Lab
For the Grand Opening event of our MCM Lab, we threw a fashion-fete inviting 3,000 visitors including superstar ba..
MCM Celebrates Printemps Opening with 'Move'
In celebration of our latest opening at Printemps Haussman, MCM debuted a 'Tour du Fashion', inaugurating a cycle-..
SS15 Press Highlights Part I
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement de..
MCM Receives Two Awards at the Asian Couture Federation Awards Gala
In celebration of MCM's distinguished designs, unique aesthetics and avant-garde culture, MCM was awarded a duette..
Discover Our New Berlin Mitte Store
Introducing Mitte; located at the heart of Berlin's historic core, MCM’s latest Flagship is designed as the contem..
MCM Lab Grand Opening - Our New Shoppertainment Space in Seoul
After the success of our concept stores in Seoul, MCM are pleased to launch the latest "Shoppertainment" Flagship ..
MCM Pavilion Kuala Lumpur Flagship Store Grand Opening Event
In celebration of MCM’S first Flagship boutique in Malaysia, MCM hosted a Grand Opening fashion-fete at the presti..
Holiday Collection Debut
Dreaming of an MCM Christmas? This holiday season, diamonds are a bag’s best friend introducing a bevy of jewel-en..
MCM Debuts at the Galeries Lafayette: Homme
We've opened our first worldwide MCM Man shop on the ground floor of the Galeries Lafayette Homme on the Boulevard..
MCM Opens in Paris Printemps Haussman
Exciting things are happening Mademoiselle Robot's hometown of Paris... We are happy to announce the opening of ou..
Beijing Fashion Show Editorial Roundup
Today, we would like to share with you some of the editorial highlights surrounding our SS15 show. We were over th..
MCM Opens in Zhengzhou Mix C
Discover our brand new store in the spectacularly vast and luxurious MixC shopping centre in Zhengzhou, China.
SS15 Fashion Show Pre-Event Editorials
MCM Spring/Summer 2015 showroom highlights by Josie Loves
During her stay in New York City, our German blog ambassador visited the MCM US showroom. Discover her photos here..
Munich2Beijing Rabbit Project Tour: About the The Phoenix International Media Centre
Two weeks ago, MCM got it ‘Game On’ for the official SS15 ‘Diamondland’ fashion show premiere. Presented through a..
SS15 Beijing Fashion Show Celebrity Stylights & Afterparty featuring V V Brown
It’s official: from black-tie highlights to handbags and heels, MCM ignited the international stage introducing th..
MCM Opens in Xi’an Plaza Printemps
From creamy, pastel hues to muted earth tones, MCM launches its premiere in Xian at the Plaza Printemps. Located..



Chloe Sevigny Sets Sail in Shanghai with MCM in the Modern Mobility Project Part IV



As you know, we recently celebrated the Grand Opening of our latest Shanghai store in the iAPM mallthe very first night time mall to open in Shanghai (it was inaugurated in August 2013). To mark the opening of the first flagship in the mainland, a cruise ship that symbolises MCM’s spirit of freedom sailed into Shanghai harbour and dropped its anchor on the Huangpu River. Sporting the brand’s iconic Cognac Visetos logo design, it displayed MCM’s heritage originating in travelconveying a modern mobile lifestyle, 

as well as its spirit of exploration.


Toasting the illustrious maiden voyage in Shanghai was MCM's latest Style Ambassador:



Can you guess who she is?  Of course, fashion it-girl & style impresario, Chloe Sevigny

Let's jump on board & have a look at the cruise in Shanghai and explore the history of
MCM's Modern Mobility Project:

ScreenClip [4]

Come sail away with us & have a look at our very own Love Boat below:


The MCM team in Shanghai Harbour ready for the most glamorous cruise.


A comfortable lounging area below bridge.


An MCM event wouldn't be complete without our Visetos menagerie...


And off we go! 


During the cruise, we served a few very special MCM treats.


These Visetos animals cupcakes toppers really are something else!


Rabbits, horses and bears, how cute are they all?


One last photo, just because. I can't handle this!


Our CEO Paolo Fontanelli


Our CVO Mrs Kim (centre)


Back on land in the evening, and the boat looks more glorious than ever with its lights on.

If you have been following the brand for a while, you will know this boat  isn't our first foray into the world of mobility... It all started with a bus in Berlin, in 2011, during Fashion Week. In celebration of the one-time exclusive Backpack Satellite Store launch during Berlin Fashion Week 2011, we debuted the first phase of the Modern Mobility Project.  In association with the BGV (Berliner Verkehrsbetriebe), we collaborated with Germany’s official public transport company launching this exciting project for the first time.


Then we took over Hong Kong trams, as a prelude to the official launch of MCM’s Hong Kong Entertainment Flagship Boutique, a series of ten iconic trams were monogram-wrapped as giant Cognac Visetos Luggage pieces.  In a first time collaboration with Hong Kong Tramways Limited, we celebrated the opening of our biggest Flagship Boutique worldwide to date, thus introducing the second phase of the Modern Mobility Project.


Our more recent Mobility endeavour took place here, in LondonIn 2012 we joined the jubilee & celebrations of the games in commemorating the UK’s legacies of prestige, culture of distinction and world-renowned heritage of excellence. Named "The MCM Brand Experience",  we took over a double-decker bus and monogram-wrapped it to look like a giant version of MCM’s Cognac Visetos Luggage, offering an immersive opportunity in experiencing MCM’s history culture & lifestyle and the unforgettable ‘World of MCM’ in an elegant moving lounge for passengers.  Inspired by London’s iconic traditional route master bus model, the double-decker MCM Experience launched in the UK’s grand Metropolis

Big Ben2

Can you think of more stylish ways to get around? I can't!

Traduction - Decouvrez notre bateau a Shanghai, il fait partie du projet mobilite MCM.

Love from Mademoiselle Robot

Mobility , MCM , Shanghai , Boat , travel