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MCM Celebrates Vogue Fashion's Night Out in Space
From intergalactic-‘glam to stellar-style, MCM celebrated Vogue Fashion’s Night Out with a fashion-fete at our Spa..
Taipei Pop up Premiere at the Breeze Centre Songgao
Calling all Digital Soldiers: in celebration of our pop-up store tour, MCM premiered at the Breeze Centre Songgao...
Michael Michalsky Salutes Officiel Hommes 6th Anniversary with MCM
This month, L'Officiel Hommes celebrated their 6th anniversary. To celebrate, MCM's Creative Director, the talente..
MCM Debuts the X-Mini
3 styles, 1 bag: from over-the-shoulder ‘glam to cross-body couture, MCM proudly unveils the next generation of bo..
Pop-Up Roundup Part II - Hefei & Shenyang Xing Long
From pop-up to prestige, MCM debuted a ‘tour de magasin’ inaugurating a series of mini-storefronts designed to cur..
What’s inside Your AW14 Mia Bag, Sarah-Jane?
The rumours are true: if you want to get to know someone, look inside their bag! It's not all about the exterior ..
Changsha Premiere at the Friendship Department Store
From gilded archways to muted interiors, MCM celebrated a first time debut in Changsha at the historical Friendshi..
Special Stark Backpack Meets Spikezilla in the Phoenix Magazine
Trick-or-trend: this Halloween, MCM’s edgiest hero joins forces with Spikezilla in style-royale of epic proportion..
Pop-Up Roundup Part I - Amsterdam & Tianjing
From pop-up to prestige, MCM debuted a ‘tour du magasin’ inaugurating a series of mini-storefronts designed to cur..
MCM Launches First Flagship in Macau at the Four Seasons
From Munich to Macau, MCM proudly debuted in Asia’s answer to Vegas en-vogue, the Cotai Strip. Located in the gla..
MCM Launches Ginza HAUS II in Tokyo
From classic to contemporary, MCM makes a second act debut in Ginza, launching an avant-garde counterpart to the e..
Munich Opening Social Stylights
We threw an Oktoberfest themed party for the opening of our new Munich Flagship boutique where we invited Munich’s..
Kris Wu & Shawn Dou Duke It Out, MCM Style!
Put up your dukes: this season, MCM debuted the next generation of backpack shapes celebrating mobility, heritage ..
MCM Opens in Chengu LOTTE
It’s official: MCM debuted in the world’s largest “New Century Global Centre” in Chengdu. Celebrated as China’s la..
AW14 Collection Launch In London
Last night, we invited our VIP London customers to an evening of fun, fashion and friandises at our Sloane Street ..
MCM Debuts in Sanya Haitang Bay
From decadent to demure, MCM launched a first-time travel retail boutique within the world’s largest duty free lux..
AW14 Collection Launch Party in Singapore
Raise your glasses: MCM recently hosted a VIP launch toasting to our AW14 collection debut in Singapore. Celebrat..
How to Wear the Cognac Visetos Backpack featuring Waka Flocka Flame
Spotted; American rapper Waka Flocka Flame sporting MCM's iconic Cognac Visetos Backpack in his latest music video..
Digital Soldier Show Window Roundup
This season, MCM fuses the organic with the digital unveiling a glitch-to-glamour aesthetic. In a high-octane vir..
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:



Chloe Sevigny Sets Sail in Shanghai with MCM in the Modern Mobility Project Part IV



As you know, we recently celebrated the Grand Opening of our latest Shanghai store in the iAPM mallthe very first night time mall to open in Shanghai (it was inaugurated in August 2013). To mark the opening of the first flagship in the mainland, a cruise ship that symbolises MCM’s spirit of freedom sailed into Shanghai harbour and dropped its anchor on the Huangpu River. Sporting the brand’s iconic Cognac Visetos logo design, it displayed MCM’s heritage originating in travelconveying a modern mobile lifestyle, 

as well as its spirit of exploration.


Toasting the illustrious maiden voyage in Shanghai was MCM's latest Style Ambassador:



Can you guess who she is?  Of course, fashion it-girl & style impresario, Chloe Sevigny

Let's jump on board & have a look at the cruise in Shanghai and explore the history of
MCM's Modern Mobility Project:

ScreenClip [4]

Come sail away with us & have a look at our very own Love Boat below:


The MCM team in Shanghai Harbour ready for the most glamorous cruise.


A comfortable lounging area below bridge.


An MCM event wouldn't be complete without our Visetos menagerie...


And off we go! 


During the cruise, we served a few very special MCM treats.


These Visetos animals cupcakes toppers really are something else!


Rabbits, horses and bears, how cute are they all?


One last photo, just because. I can't handle this!


Our CEO Paolo Fontanelli


Our CVO Mrs Kim (centre)


Back on land in the evening, and the boat looks more glorious than ever with its lights on.

If you have been following the brand for a while, you will know this boat  isn't our first foray into the world of mobility... It all started with a bus in Berlin, in 2011, during Fashion Week. In celebration of the one-time exclusive Backpack Satellite Store launch during Berlin Fashion Week 2011, we debuted the first phase of the Modern Mobility Project.  In association with the BGV (Berliner Verkehrsbetriebe), we collaborated with Germany’s official public transport company launching this exciting project for the first time.


Then we took over Hong Kong trams, as a prelude to the official launch of MCM’s Hong Kong Entertainment Flagship Boutique, a series of ten iconic trams were monogram-wrapped as giant Cognac Visetos Luggage pieces.  In a first time collaboration with Hong Kong Tramways Limited, we celebrated the opening of our biggest Flagship Boutique worldwide to date, thus introducing the second phase of the Modern Mobility Project.


Our more recent Mobility endeavour took place here, in LondonIn 2012 we joined the jubilee & celebrations of the games in commemorating the UK’s legacies of prestige, culture of distinction and world-renowned heritage of excellence. Named "The MCM Brand Experience",  we took over a double-decker bus and monogram-wrapped it to look like a giant version of MCM’s Cognac Visetos Luggage, offering an immersive opportunity in experiencing MCM’s history culture & lifestyle and the unforgettable ‘World of MCM’ in an elegant moving lounge for passengers.  Inspired by London’s iconic traditional route master bus model, the double-decker MCM Experience launched in the UK’s grand Metropolis

Big Ben2

Can you think of more stylish ways to get around? I can't!

Traduction - Decouvrez notre bateau a Shanghai, il fait partie du projet mobilite MCM.

Love from Mademoiselle Robot

Mobility , MCM , Shanghai , Boat , travel