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MCM x Li Xiao Ran Photoshoot in Modern Weekly China

13-03-2014
Last Friday, we celebrated the Grand Opening of our latest Shanghai store in the iAPM mallthe very first night time mall to open in ShanghaiA true shopping haven for all the Shanghai based stylists! 

As you know, to celebrate this momentous occasion, we invited famous international movie star and fashion icon Chloe Sevigny as well as other VIPs and celebrities. We also organised celebrity photo shoots with various publications. The first one was with RAIN in Bazaar Men China. Today we look at our second photoshoot, featuring Miss Li Xiao Run, China's most beloved soap opera star on the cover of Modern Weekly China, wearing our "Flower Boys in Paradise" S/S 14 suit.


The "Modern Weekly" magazine is just as popular as Li Xiao Ran herself! Launched in 1980 China's "Modern Weekly" has maintained high circulation, with a run of 1.5 million at its peak. Revamped by Modern Media Group in December 1998, it has established itself as the high- quality publication for the Chinese elites of the new century.

In 2006, Modern Weekly was the Proud recipient of the "TOP 10 COMPETITORS OF NATIONAL WEEKLIES ON URBAN LIFE SERVICE" and the "TOP 10 INNOVATION WEEKLIES" awarded by CPPA. In 2006 & 2005, Modern Weekly was the proud recipient of the "IN STYLE LIFESTYLE NEWSPAPER EXPERT'S AWARD" at "THE L'OREAL IN STYLE MEDIA AWARDS". 


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Originally trained as a dancer in the Beijing Dance Academy, the beautiful Li Xiao Ran has become China's most beloved soap opera star. She was born May 8th, 1976 in China. She is an actress, known for Die Tochter des chinesischen Gartners (2006), Wu xia (2011) and Lung Fu Moon (2006). 


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Another look at our "Flower Boys in Paradise" Collection: 

Nature-couture meets handle-to-hardware lux: our Spring/Summer 14 collection explores the boundaries of 'Paradise', revealing a kaleidoscopic conceptualisation of the ideal, with a genderless aesthetic. Surpassing customary frontiers of couture, the latest collection presents tendrils of intermingling florals and classic Visetos motifs rejuvenating the collection’s spirit in a new rite of Spring, creating a paradise-nouvelle of ethereal transcendence that reflects MCM's eternally individualistic personality.



We hope you enjoyed our little "Flower Boys in Paradise" recap. 
Let the flower power win <3

Lots of love

the Janes 


Tags
Flower , Li Xao Ran , Actress , Event , Cover
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