MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
MCM Opens in Zhengzhou Mix C
Discover our brand new store in the spectacularly vast and luxurious MixC shopping centre in Zhengzhou, China.
SS15 Fashion Show Pre-Event Editorials
 
MCM Spring/Summer 2015 showroom highlights by Josie Loves
During her stay in New York City, our German blog ambassador visited the MCM US showroom. Discover her photos here..
Munich2Beijing Rabbit Project Tour: About the The Phoenix International Media Centre
Two weeks ago, MCM got it ‘Game On’ for the official SS15 ‘Diamondland’ fashion show premiere. Presented through a..
SS15 Beijing Fashion Show Celebrity Stylights & Afterparty featuring V V Brown
It’s official: from black-tie highlights to handbags and heels, MCM ignited the international stage introducing th..
MCM Opens in Xi’an Plaza Printemps
From creamy, pastel hues to muted earth tones, MCM launches its premiere in Xian at the Plaza Printemps. Located..
MCM Celebrates Vogue Fashion's Night Out in Space
From intergalactic-‘glam to stellar-style, MCM celebrated Vogue Fashion’s Night Out with a fashion-fete at our Spa..
Taipei Pop up Premiere at the Breeze Centre Songgao
Calling all Digital Soldiers: in celebration of our pop-up store tour, MCM premiered at the Breeze Centre Songgao...
Michael Michalsky Salutes Officiel Hommes 6th Anniversary with MCM
This month, L'Officiel Hommes celebrated their 6th anniversary. To celebrate, MCM's Creative Director, the talente..
MCM Debuts the X-Mini
3 styles, 1 bag: from over-the-shoulder ‘glam to cross-body couture, MCM proudly unveils the next generation of bo..
Pop-Up Roundup Part II - Hefei & Shenyang Xing Long
From pop-up to prestige, MCM debuted a ‘tour de magasin’ inaugurating a series of mini-storefronts designed to cur..
What’s inside Your AW14 Mia Bag, Sarah-Jane?
The rumours are true: if you want to get to know someone, look inside their bag! It's not all about the exterior ..
Changsha Premiere at the Friendship Department Store
From gilded archways to muted interiors, MCM celebrated a first time debut in Changsha at the historical Friendshi..
Special Stark Backpack Meets Spikezilla in the Phoenix Magazine
Trick-or-trend: this Halloween, MCM’s edgiest hero joins forces with Spikezilla in style-royale of epic proportion..
Pop-Up Roundup Part I - Amsterdam & Tianjing
From pop-up to prestige, MCM debuted a ‘tour du magasin’ inaugurating a series of mini-storefronts designed to cur..
MCM Launches First Flagship in Macau at the Four Seasons
From Munich to Macau, MCM proudly debuted in Asia’s answer to Vegas en-vogue, the Cotai Strip. Located in the gla..
MCM Launches Ginza HAUS II in Tokyo
From classic to contemporary, MCM makes a second act debut in Ginza, launching an avant-garde counterpart to the e..
Munich Opening Social Stylights
We threw an Oktoberfest themed party for the opening of our new Munich Flagship boutique where we invited Munich’s..
Kris Wu & Shawn Dou Duke It Out, MCM Style!
Put up your dukes: this season, MCM debuted the next generation of backpack shapes celebrating mobility, heritage ..
MCM Opens in Chengu LOTTE
It’s official: MCM debuted in the world’s largest “New Century Global Centre” in Chengdu. Celebrated as China’s la..

Prev

Next

MCM x Li Xiao Ran Photoshoot in Modern Weekly China

13-03-2014
Last Friday, we celebrated the Grand Opening of our latest Shanghai store in the iAPM mallthe very first night time mall to open in ShanghaiA true shopping haven for all the Shanghai based stylists! 

As you know, to celebrate this momentous occasion, we invited famous international movie star and fashion icon Chloe Sevigny as well as other VIPs and celebrities. We also organised celebrity photo shoots with various publications. The first one was with RAIN in Bazaar Men China. Today we look at our second photoshoot, featuring Miss Li Xiao Run, China's most beloved soap opera star on the cover of Modern Weekly China, wearing our "Flower Boys in Paradise" S/S 14 suit.


The "Modern Weekly" magazine is just as popular as Li Xiao Ran herself! Launched in 1980 China's "Modern Weekly" has maintained high circulation, with a run of 1.5 million at its peak. Revamped by Modern Media Group in December 1998, it has established itself as the high- quality publication for the Chinese elites of the new century.

In 2006, Modern Weekly was the Proud recipient of the "TOP 10 COMPETITORS OF NATIONAL WEEKLIES ON URBAN LIFE SERVICE" and the "TOP 10 INNOVATION WEEKLIES" awarded by CPPA. In 2006 & 2005, Modern Weekly was the proud recipient of the "IN STYLE LIFESTYLE NEWSPAPER EXPERT'S AWARD" at "THE L'OREAL IN STYLE MEDIA AWARDS". 


mcm-1
Originally trained as a dancer in the Beijing Dance Academy, the beautiful Li Xiao Ran has become China's most beloved soap opera star. She was born May 8th, 1976 in China. She is an actress, known for Die Tochter des chinesischen Gartners (2006), Wu xia (2011) and Lung Fu Moon (2006). 


mcm-6


Another look at our "Flower Boys in Paradise" Collection: 

Nature-couture meets handle-to-hardware lux: our Spring/Summer 14 collection explores the boundaries of 'Paradise', revealing a kaleidoscopic conceptualisation of the ideal, with a genderless aesthetic. Surpassing customary frontiers of couture, the latest collection presents tendrils of intermingling florals and classic Visetos motifs rejuvenating the collection’s spirit in a new rite of Spring, creating a paradise-nouvelle of ethereal transcendence that reflects MCM's eternally individualistic personality.



We hope you enjoyed our little "Flower Boys in Paradise" recap. 
Let the flower power win <3

Lots of love

the Janes 


Tags
Flower , Li Xao Ran , Actress , Event , Cover
Comment
+0