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Keana: Inspiration & Style File

19-02-2014

 

Today's new star is Keana... With its beautiful handcrafted shrunken lamb leather body and cowhide lining, the Keana collection has a minimalist aesthetic made bolder by using sharp shades and interesting embellishments in the form of gold studs. The use of bolder shades is due to the meaning of the word "Keana" - in German it means "BOLD". 


moodboard

Keana moodboard


Keana offers a super stylish exterior and a roomy interior, which will keep all of your precious belongings safe all through the day, while giving you a welcome style boost with its colour pop. Below, I show you how Keana went from the initial sketches to the actual bag design. 



keanamaki-g


This season, Keana is also one of the stars of our campaign, alongside androgynous supermodel Andrej Peijic - the line itself is all about androgyny as it is completely unisex and can be carried by both men and women. We think it is equally as stylish on both genders.


campaign


Keana's shape also lends itself really well to creating artwork, as you can see below, we had fun with it when we made our 2014 calendar!


calendar


Keana is also at ease on the catwalk... It made its debut in Singapore and Seoul Fashion Week last year, to great acclaim.


catwalk


Recently, the special edition Keana (in black) was spotted on the arm of Korean celebrity T-Ara - I love the way she styled it, with a grunge, urban aesthetic. Very cool indeed.


t-ARA 


And now, I think you are all ready to take a closer look at our lovely Keana - bold, edgy and minimalistic. What's not to love? I already carry the blue version and it's been a hit with everyone, from fashion editors to... the mums at my daughter's school!


me


keanabig

If you would like your own Keana, it is currently available to purchase from Selfridges with worldwide shipping.


selfridges




Traduction - Notre star du jour est Keana, que vous avez aussi pu decouvrir dans notre campagne aux cotes du top model Andrej Peijic.


Love from Mademoiselle Robot


Tags
Keana , Bag , Collection , SS14 , MCM
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