it's official: MCM just launched a new window concept worldwide: Say hi to the visual dream
that finally blossomed true:
After months of conceptualising, ideating and 3-D model rendering the design is ready to make its theatrical debut. Inspired by this year's Spring/Summer "Flower Boys in Paradise" campaign alongside its iconic kaleidoscopic aesthetics, the store window concept "NEON FLOWER" took full bloom within our flagship shopping havens.
Nature-couture meets handle-to-hardware lux: this season our Spring/ Summer‘14 collections explore the boundaries of 'paradise', revealing a kaleidoscopic conceptualisation of the ‘ideal’, articulated a genderless aesthetic. Surpassing customary frontiers of 'couture', the latest collection presents tendrils of intermingling florals and classic Visetos motifs rejuvenating the collection’s spirit in a new rite of Spring, creating a paradise-nouvelle of ethereal transcendence that reflects MCM's eternally individualistic pneuma.
Inspired by Arcadian utopias dominated by the androgynous and techno-futuristic, the latest collections elucidate gender-normative tensions in design & traditional delineations of style, presenting a first-time 'epicene' collection. Embracing a stylised nature-couture lens, MCM becomes the complete embodiment of a utopian prose where reality and fantasy coexist.
Starring Serbian-Australian top model Andrej Pejic, the latest campaign exudes passion, excitement & the unexpected. Each piece in the collection pays homage to sophisticated & urban utopias for discerning globetrotters worldwide portrayed within a celestial theme.
Blossoming fourth from this Arcadia is MCM's NEON Flower window concept.
The result of this exorbitant visual melange of kaleidoscopic and botanical inspirations? Flower-y disco ball windows all over the world!
Let's take a look at our before-and-after comparison
between the 3D renderings to the final images:
The floral displays in full effect: Even more before and after impressions:
From the inside:
From the outside: How beautiful! We are floating in bloomy kaleidoscopic dreams.
Lots of love,