A couple months ago, we introduced you to our new conceptual space in Seoul, M:AZIT. It is a space where art meets fashion, and where every month we will be offering a new cultural experience to MCM fans and customers. It is what we called "Kunst Project".
In German, "Kunst" means art - and as you know here at MCM we celebrate art in all its incarnations, from Dutch masters to video artists, illustrators and tattooists. Our first collaboration is with renowned tattooist NOVO aka Jeong Eun Kang. He is a painter, tattooist and illustrator with a very unique style. His conceptual body art and reflexions on society have made him a true household name amongst the hip crowds in Korea.
If you are in Seoul, make sure you pay a visit to M:AZIT to discover how NOVO has taken over the space with his thought-provoking designs and humorous take on modern society.
NOVO giving a tattoo masterclass to some of our customers and a live making-of performance
NOVO with some of his handiwork: a customised white Visetos canvas.
Visetos scraps turned into art with a bit of imagination
The MCM bunny gets an edgy makeover
I think the store looks wonderful!
More Visetos wall art
These bears are a little creepy but also super cool.
An edgy rendition of our Gold Pegasus
What do you think? Experience NOVO's art-fashion fusion at M:AZIT until 28 February 2014!
Traduction - Notre concept store M:AZIT accueille NOVO comme artiste en residence ce mois-ci
Love from Mademoiselle Robot