I am very happy to share today's news with you: after the success of our Zurich Flagship store opening last year, we are opening in another location in Zurich. Of course, all of our location have to mean something and reflect the brand's heritage, so it was quite natural for us to make ourselves at home in Jelmoli, one of the oldest and best known department stores in the world, located along the famous Bahnhofstrasse in Zurich.
The original store was founded in 1833 by Johann Peter Jelmoli Ciolina as a fashion shop. The original property was in the Schipfe, Zurich's oldest continually inhabited district, on the Limmat River.
The store opened with the new concept of fixed prices where prices were posted and no price negotiation was expected.
Thanks to immediate success, expansion began in earnest in the mid-1880s by Jelmoli's descendants. The company founded in 1896 became a limited company (SA Jelmoli department stores in 1899) to raise capital for the construction of a new department store. The shipping business began in 1897 with the first mail order catalog as a retail store with shipping.
From top left: Jelmoli when it was first built, inside Jelmoli, the restaurant, inside Jelmoli.
The new store was designed as a glass palace after Parisian department stores and became the new headquarters of Jelmoli. The building was completed in 1898 at the site of the former silk farms with 72 employees.
Gradually, and with major expansions in 1931-1938, 1947, and 1958-1961, grew into a glass palace with a closed courtyard. Due to the construction history, the exterior style differs significantly on two faces. Razing of adjacent properties (stone mill, vehicle fuel station) led to construction of the store's car park, and created new commercial space where, among other businesses, the Hiltl, the oldest vegetarian restaurant in Switzerland now exists.
In 1952, management was reorganized to begin building a chain of stores, which opened the first store in 1954 in Oerlikon, followed by at least 50 more Jelmoli department stores throughout Switzerland. In 1963, Romandie Jelmoli expanded through the acquisition of stores in Lausanne and Au Grand Passage Geneva. In 1968, a second store in Lausanne (Sebeillon) was completed.
The diversification of the department store group began in 1972 with the construction of Jelmoli Travel, the Molino restaurant chain, and Terlinden-Jelmoli dry cleaners. Jelmoli Group reached its zenith in 1988 at 231 locations, 5200 employees and a gross revenue of 1471 million Swiss Francs.
In the 1990s, sales and profits were steadily declining in all department stores industry wide, part of a Swiss consumer spending change. As a result, in 1995-1996, Jelmoli pulled back significantly from the department store business, closing all stores except the glass palace in Zurich. Thus, the distribution centers were unnecessary, and the majority of the Jelmoli shipping was sold. Since 1997, Jelmoli brands itself as a shop-within-a-shop gallery under the slogan "The House of Brands".
Jelmoli at night
As I said, and I am sure you get a better understanding after reading the above historical blurb about Jelmoli, we couldn't have dreamed of a better location for our new Zurich boutique. It will be a nice complement to the flagship and I am sure it will allow people to add MCM to their Jelmoli itinerary! If you visit the department store's blog, there currently is a nice post about our backpacks - and of course you can head to the store and purchase our brand new SS14 backpacks (as well as many other lines).
Here is a quick look at the store:
If you are thinking of heading to Jelmoli, let me show you the bags from our SS14 collection that are currently available there. In addition to the lines highlighted below, you will also find our classic ranges at Jelmoli.
Green or pink? Tough choice!
LITTLE VERONIKA VISETOS
My favourite this season
The coolest handbag
There is a shopper for everyone!
Find us on the ground floor:
Phone: +41 44 220 44 11
Opening hours: Monday to Saturday: 9am to 8pm
Traduction - Nous venons d'ouvrir une nouvelle concession a Jelmoli, Zurich.
Love from Mademoiselle Robot