MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
December Editorial Stylights
MCM is everywhere! You've seen us on the back of bloggers, slung across the shoulders of celebs and on the arms of..
SS15 Press Day Highlights Part II
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement desi..
First Anniversary Lucky Bag Event at M:AZIT
It's been a year full of exhibitions, talented artists and amazing installations - it's really been a blast. We ar..
Grand Opening Event at MCM Lab
For the Grand Opening event of our MCM Lab, we threw a fashion-fete inviting 3,000 visitors including superstar ba..
MCM Celebrates Printemps Opening with 'Move'
In celebration of our latest opening at Printemps Haussman, MCM debuted a 'Tour du Fashion', inaugurating a cycle-..
SS15 Press Highlights Part I
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement de..
MCM Receives Two Awards at the Asian Couture Federation Awards Gala
In celebration of MCM's distinguished designs, unique aesthetics and avant-garde culture, MCM was awarded a duette..
Discover Our New Berlin Mitte Store
Introducing Mitte; located at the heart of Berlin's historic core, MCM’s latest Flagship is designed as the contem..
MCM Lab Grand Opening - Our New Shoppertainment Space in Seoul
After the success of our concept stores in Seoul, MCM are pleased to launch the latest "Shoppertainment" Flagship ..
MCM Pavilion Kuala Lumpur Flagship Store Grand Opening Event
In celebration of MCM’S first Flagship boutique in Malaysia, MCM hosted a Grand Opening fashion-fete at the presti..
Holiday Collection Debut
Dreaming of an MCM Christmas? This holiday season, diamonds are a bag’s best friend introducing a bevy of jewel-en..
MCM Debuts at the Galeries Lafayette: Homme
We've opened our first worldwide MCM Man shop on the ground floor of the Galeries Lafayette Homme on the Boulevard..
MCM Opens in Paris Printemps Haussman
Exciting things are happening Mademoiselle Robot's hometown of Paris... We are happy to announce the opening of ou..
Beijing Fashion Show Editorial Roundup
Today, we would like to share with you some of the editorial highlights surrounding our SS15 show. We were over th..
MCM Opens in Zhengzhou Mix C
Discover our brand new store in the spectacularly vast and luxurious MixC shopping centre in Zhengzhou, China.
SS15 Fashion Show Pre-Event Editorials
 
MCM Spring/Summer 2015 showroom highlights by Josie Loves
During her stay in New York City, our German blog ambassador visited the MCM US showroom. Discover her photos here..
Munich2Beijing Rabbit Project Tour: About the The Phoenix International Media Centre
Two weeks ago, MCM got it ‘Game On’ for the official SS15 ‘Diamondland’ fashion show premiere. Presented through a..
SS15 Beijing Fashion Show Celebrity Stylights & Afterparty featuring V V Brown
It’s official: from black-tie highlights to handbags and heels, MCM ignited the international stage introducing th..
MCM Opens in Xi’an Plaza Printemps
From creamy, pastel hues to muted earth tones, MCM launches its premiere in Xian at the Plaza Printemps. Located..

Prev

Next

MCM Opens in Jelmoli, Zurich's Historical Department Store

10-02-2014

 

I am very happy to share today's news with you: after the success of our Zurich Flagship store opening last year, we are opening in another location in Zurich. Of course, all of our location have to mean something and reflect the brand's heritage, so it was quite natural for us to make ourselves at home in Jelmoli, one of the oldest and best known department stores in the world, located along the famous Bahnhofstrasse in Zurich.


map


The original store was founded in 1833 by Johann Peter Jelmoli Ciolina as a fashion shop. The original property was in the Schipfe, Zurich's oldest continually inhabited district, on the Limmat River.


The store opened with the new concept of fixed prices where prices were posted and no price negotiation was expected.


Thanks to immediate success, expansion began in earnest in the mid-1880s by Jelmoli's descendants. The company founded in 1896 became a limited company (SA Jelmoli department stores in 1899) to raise capital for the construction of a new department store. The shipping business began in 1897 with the first mail order catalog as a retail store with shipping.


jelmoli

From top left: Jelmoli when it was first built, inside Jelmoli, the restaurant, inside Jelmoli.


The new store was designed as a glass palace after Parisian department stores and became the new headquarters of Jelmoli. The building was completed in 1898 at the site of the former silk farms with 72 employees.

 

Gradually, and with major expansions in 1931-1938, 1947, and 1958-1961, grew into a glass palace with a closed courtyard. Due to the construction history, the exterior style differs significantly on two faces. Razing of adjacent properties (stone mill, vehicle fuel station) led to construction of the store's car park, and created new commercial space where, among other businesses, the Hiltl, the oldest vegetarian restaurant in Switzerland now exists.

 

In 1952, management was reorganized to begin building a chain of stores, which opened the first store in 1954 in Oerlikon, followed by at least 50 more Jelmoli department stores throughout Switzerland. In 1963, Romandie Jelmoli expanded through the acquisition of stores in Lausanne and Au Grand Passage Geneva. In 1968, a second store in Lausanne (Sebeillon) was completed.

 

The diversification of the department store group began in 1972 with the construction of Jelmoli Travel, the Molino restaurant chain, and Terlinden-Jelmoli dry cleaners. Jelmoli Group reached its zenith in 1988 at 231 locations, 5200 employees and a gross revenue of 1471 million Swiss Francs.

 

In the 1990s, sales and profits were steadily declining in all department stores industry wide, part of a Swiss consumer spending change. As a result, in 1995-1996, Jelmoli pulled back significantly from the department store business, closing all stores except the glass palace in Zurich. Thus, the distribution centers were unnecessary, and the majority of the Jelmoli shipping was sold. Since 1997, Jelmoli brands itself as a shop-within-a-shop gallery under the slogan "The House of Brands".


jelmoli_zuerich_bahnhofstrasse

Jelmoli at night


As I said, and I am sure you get a better understanding after reading the above historical blurb about Jelmoli, we couldn't have dreamed of a better location for our new Zurich boutique. It will be a nice complement to the flagship and I am sure it will allow people to add MCM to their Jelmoli itinerary! If you visit the department store's blog, there currently is a nice post about our backpacks - and of course you can head to the store and purchase our brand new SS14 backpacks (as well as many other lines).


Screen-Shot-2014-02-10-at-12.03.07


Here is a quick look at the store:



 

If you are thinking of heading to Jelmoli, let me show you the bags from our SS14 collection that are currently available there. In addition to the lines highlighted below, you will also find our classic ranges at Jelmoli.


DUAL STARK


dualstark

Green or pink? Tough choice!


LITTLE VERONIKA VISETOS


LittleVeronika

My favourite this season


STRASSE


strasse

Contemporary classic


FUNKY ZEBRA


funkyzebra

The coolest handbag 


SHOPPER PROJECT


shopper

There is a shopper for everyone!


Find us on the ground floor:

Jelmoli

Seidengasse 1

8001 Zurich

Switzerland

 Phone: +41 44 220 44 11

Opening hours: Monday to Saturday: 9am to 8pm


Traduction - Nous venons d'ouvrir une nouvelle concession a Jelmoli, Zurich.


Love from Mademoiselle Robot

Tags
Jelmoli , Zurich , Opening , MCM , Boutique
Comment
+0