MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
Back to Busan: MCM Reopens in LOTTE
It's official: After a refurbishment-revolution, we're back in Busan at the colossal retail institution, LOTTE mal..
Blogger Makeover in Chelsea, London - Milan Style
This year’s Blogger Makeover took place in Chelsea, London, home to our Flagship Boutique at 5, Sloane Street, jus..
MCM Debuts in Taipei at the Breeze Centre
It’s official: MCM debuted in Taipei’s luxurious Breeze Mall in style. Featuring ashened graphite facades & polis..
Munchen in Hong Kong: MCM Haus HK Anniversary Gala Dinner
Raise your glasses: last week we toasted to the 3rd anniversary of our colossal Entertainment Building Flagship in..
Rising Sun Launch: MCM Lands in Japan
In celebration of MCM's highly-anticipated Grand Opening in Tokyo, we painted the town 'Cognac' celebrating all th..
Spring Fever with Harods & Paradiso
Attention shoppers: the UK's premier locale for luxury, Harrods are offering an exclusive Paradiso POUCH with a va..
MCM x Li Xiao Ran Photoshoot in Modern Weekly China
China's most beloved soap opera star Li Xiao Ran features on the cover of Modern Weekly China in celebration of ou..
Spotted at the Independent Spirit Awards: Frauke Ludwig x MCM
German TV presenter Frauke Ludowig flaunts her glam-rock credentials at the Independent Spirit Awards 2014 in a go..
iAPM Grand Opening Highlights
The wait is over: from black tie highlights to handbags & heels, on 7 Friday we rolled out the red carpet to the f..
Sporty-Chic with Keana & Fashion Has It
From casual to couture, our latest SS14 Keana Collection makes bold style-statements that makes heads turn. Disco..
SS14 White Day Gift + Style Guide featuring Ji-Hye Han & Hae-Jin Park
Exciting times ahead: some of our SS14 products were recently featured in editorials in Cholsun Ilbo and The Star,..
Fashion Has It: Style Diary With MCM
Claire and Vasia from Fashion Has It take us on a European travel whirlwind from Greece to France and Switzerland...
Buzzing in Busan: MCM Opens in Shinsegae Centum City
We’ve just expanded our boutique inside the world’s largest department store. Take a look at our state-of-the-art ..
Berlin Flagship Cocktail Party with Kelis & Marcel Djeng
In celebration of our latest Spring / Summer ’14 collection, MCM hosted an exclusive cocktail reception at our Ber..
Keana: Inspiration & Style File
Today's new star is Keana... With its beautiful handcrafted shrunken lamb leather body and cowhide lining, the Kea..
MCM Opens in Jelmoli, Zurich's Historical Department Store
It’s official: after the success of our Swiss Flagship debut in 2013, we’re pleased to inaugurate our latest retai..
Valentine’s Day Gift Guide with Selfridges
Valentine Day is almost here, so Mademoiselle Robot compiled a little Valentine's Day Gift guide based on what she..
MCM Opens in Shanghai iAPM
Introducing MCM’s latest Flagship Boutique at the Shanghai iPAM mall ? MCM’s hottest landmark for ‘luxe is a retai..
MCM Opens in Taipei Breeze Centre
With Chinese New Year around the corner, we’re rearing to celebrate the Year of the Horse in style. To kick off t..
MCM Opens in Printemps du Louvre, Paris
In its latest premiere in a series of retail exclusives, MCM takes Europe’s ‘City of Lights’ by style, debuting at..

Prev

Next

MCM Opens in Jelmoli, Zurich's Historical Department Store

10-02-2014

 

I am very happy to share today's news with you: after the success of our Zurich Flagship store opening last year, we are opening in another location in Zurich. Of course, all of our location have to mean something and reflect the brand's heritage, so it was quite natural for us to make ourselves at home in Jelmoli, one of the oldest and best known department stores in the world, located along the famous Bahnhofstrasse in Zurich.


map


The original store was founded in 1833 by Johann Peter Jelmoli Ciolina as a fashion shop. The original property was in the Schipfe, Zurich's oldest continually inhabited district, on the Limmat River.


The store opened with the new concept of fixed prices where prices were posted and no price negotiation was expected.


Thanks to immediate success, expansion began in earnest in the mid-1880s by Jelmoli's descendants. The company founded in 1896 became a limited company (SA Jelmoli department stores in 1899) to raise capital for the construction of a new department store. The shipping business began in 1897 with the first mail order catalog as a retail store with shipping.


jelmoli

From top left: Jelmoli when it was first built, inside Jelmoli, the restaurant, inside Jelmoli.


The new store was designed as a glass palace after Parisian department stores and became the new headquarters of Jelmoli. The building was completed in 1898 at the site of the former silk farms with 72 employees.

 

Gradually, and with major expansions in 1931-1938, 1947, and 1958-1961, grew into a glass palace with a closed courtyard. Due to the construction history, the exterior style differs significantly on two faces. Razing of adjacent properties (stone mill, vehicle fuel station) led to construction of the store's car park, and created new commercial space where, among other businesses, the Hiltl, the oldest vegetarian restaurant in Switzerland now exists.

 

In 1952, management was reorganized to begin building a chain of stores, which opened the first store in 1954 in Oerlikon, followed by at least 50 more Jelmoli department stores throughout Switzerland. In 1963, Romandie Jelmoli expanded through the acquisition of stores in Lausanne and Au Grand Passage Geneva. In 1968, a second store in Lausanne (Sebeillon) was completed.

 

The diversification of the department store group began in 1972 with the construction of Jelmoli Travel, the Molino restaurant chain, and Terlinden-Jelmoli dry cleaners. Jelmoli Group reached its zenith in 1988 at 231 locations, 5200 employees and a gross revenue of 1471 million Swiss Francs.

 

In the 1990s, sales and profits were steadily declining in all department stores industry wide, part of a Swiss consumer spending change. As a result, in 1995-1996, Jelmoli pulled back significantly from the department store business, closing all stores except the glass palace in Zurich. Thus, the distribution centers were unnecessary, and the majority of the Jelmoli shipping was sold. Since 1997, Jelmoli brands itself as a shop-within-a-shop gallery under the slogan "The House of Brands".


jelmoli_zuerich_bahnhofstrasse

Jelmoli at night


As I said, and I am sure you get a better understanding after reading the above historical blurb about Jelmoli, we couldn't have dreamed of a better location for our new Zurich boutique. It will be a nice complement to the flagship and I am sure it will allow people to add MCM to their Jelmoli itinerary! If you visit the department store's blog, there currently is a nice post about our backpacks - and of course you can head to the store and purchase our brand new SS14 backpacks (as well as many other lines).


Screen-Shot-2014-02-10-at-12.03.07


Here is a quick look at the store:



 

If you are thinking of heading to Jelmoli, let me show you the bags from our SS14 collection that are currently available there. In addition to the lines highlighted below, you will also find our classic ranges at Jelmoli.


DUAL STARK


dualstark

Green or pink? Tough choice!


LITTLE VERONIKA VISETOS


LittleVeronika

My favourite this season


STRASSE


strasse

Contemporary classic


FUNKY ZEBRA


funkyzebra

The coolest handbag 


SHOPPER PROJECT


shopper

There is a shopper for everyone!


Find us on the ground floor:

Jelmoli

Seidengasse 1

8001 Zurich

Switzerland

 Phone: +41 44 220 44 11

Opening hours: Monday to Saturday: 9am to 8pm


Traduction - Nous venons d'ouvrir une nouvelle concession a Jelmoli, Zurich.


Love from Mademoiselle Robot

Tags
Jelmoli , Zurich , Opening , MCM , Boutique
Comment
+0